Available to hire
Hi, I’m Joy Yamagiwa, a Marketing & Communications professional with 2+ years of experience driving content, social, and lifecycle marketing for public-sector and technical organizations.
I excel at analytics-driven storytelling, cross-functional collaboration, and audience growth across digital channels.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Japanese
Fluent
Work Experience
Marketing Administrator at Massachusetts Clean Energy Center (MassCEC)
August 1, 2024 - PresentOwned social media planning and publishing, managing 15+ posts per month and increasing website traffic from social channels by 20%. Led a reorganization of the Can to digital asset management system, applying standardized metadata across 1,000+ assets to improve retrieval efficiency by 40% and reduce content turnaround time by 25%. Produced and edited multi-channel marketing content, including articles, web copy, newsletters, and 10+ recurring monthly assets. Coordinated partner communications and 2–3 month outreach initiatives across statewide programs, collaborating with internal and external stakeholders to support engagement goals.
Marketing & Communications Lead (Fixed-term) at City of Boston
January 1, 2024 - June 1, 2024Led marketing and communications as the sole marketing staff (staffing gap), reaching 5,000+ constituents weekly via email and social media. Wrote speeches, announcements, and public-facing communications contributing to a 30% increase in community forum attendance and a 15% rise in favorable local media coverage. Planned and promoted community events and public hearings, including driving attendance for major forums.
Social Media Coordinator (Fixed-term) at Khoury College of Computer Sciences, Northeastern University
January 1, 2023 - June 1, 2023Supported end-to-end event marketing efforts by coordinating across academic and marketing teams, proofreading promotional copy, and capturing photo and video content for social channels, contributing to a 30% increase in event participation. Created, scheduled, and published 20+ social media assets per week and produced 10+ monthly interview-style video features using Canva, Sprout, and Adobe InDesign, driving 40% follower growth and a 200% increase in Instagram Reels engagement. Tracked and analyzed performance across engagement metrics, boosting comments by 25% and shares by 20%.
Lead (Fixed-term) / Project Manager, Blogger, Receptionist at Northeastern University
September 1, 2021 - February 1, 2024Contributed to program development and communications support across campus initiatives; managed projects, produced blog content, and performed administrative duties to support marketing and engagement goals.
Learning & Development Specialist (Fixed-term) at Quickbase
January 1, 2022 - June 1, 2022Developed and delivered onboarding and training content; partnered with cross-functional teams to design and implement learning programs.
Discussion Leader at YouthWorks
June 1, 2020 - September 1, 2021Led discussion groups and activities; supported program coordination and participant engagement.
Education
Bachelor of Science in Business Administration at Northeastern University
September 1, 2020 - May 1, 2024Qualifications
Industry Experience
Government, Software & Internet, Computers & Electronics, Education, Media & Entertainment, Professional Services
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