Hi, I’m Joy Yamagiwa, a Marketing & Communications professional with 2+ years of experience driving content, social, and lifecycle marketing for public-sector and technical organizations. I excel at analytics-driven storytelling, cross-functional collaboration, and audience growth across digital channels.

Joy Yamagiwa

Hi, I’m Joy Yamagiwa, a Marketing & Communications professional with 2+ years of experience driving content, social, and lifecycle marketing for public-sector and technical organizations. I excel at analytics-driven storytelling, cross-functional collaboration, and audience growth across digital channels.

Available to hire

Hi, I’m Joy Yamagiwa, a Marketing & Communications professional with 2+ years of experience driving content, social, and lifecycle marketing for public-sector and technical organizations.

I excel at analytics-driven storytelling, cross-functional collaboration, and audience growth across digital channels.

See more

Language

English
Fluent
Japanese
Fluent

Work Experience

Marketing Administrator at Massachusetts Clean Energy Center (MassCEC)
August 1, 2024 - Present
Owned social media planning and publishing, managing 15+ posts per month and increasing website traffic from social channels by 20%. Led a reorganization of the Can to digital asset management system, applying standardized metadata across 1,000+ assets to improve retrieval efficiency by 40% and reduce content turnaround time by 25%. Produced and edited multi-channel marketing content, including articles, web copy, newsletters, and 10+ recurring monthly assets. Coordinated partner communications and 2–3 month outreach initiatives across statewide programs, collaborating with internal and external stakeholders to support engagement goals.
Marketing & Communications Lead (Fixed-term) at City of Boston
January 1, 2024 - June 1, 2024
Led marketing and communications as the sole marketing staff (staffing gap), reaching 5,000+ constituents weekly via email and social media. Wrote speeches, announcements, and public-facing communications contributing to a 30% increase in community forum attendance and a 15% rise in favorable local media coverage. Planned and promoted community events and public hearings, including driving attendance for major forums.
Social Media Coordinator (Fixed-term) at Khoury College of Computer Sciences, Northeastern University
January 1, 2023 - June 1, 2023
Supported end-to-end event marketing efforts by coordinating across academic and marketing teams, proofreading promotional copy, and capturing photo and video content for social channels, contributing to a 30% increase in event participation. Created, scheduled, and published 20+ social media assets per week and produced 10+ monthly interview-style video features using Canva, Sprout, and Adobe InDesign, driving 40% follower growth and a 200% increase in Instagram Reels engagement. Tracked and analyzed performance across engagement metrics, boosting comments by 25% and shares by 20%.
Lead (Fixed-term) / Project Manager, Blogger, Receptionist at Northeastern University
September 1, 2021 - February 1, 2024
Contributed to program development and communications support across campus initiatives; managed projects, produced blog content, and performed administrative duties to support marketing and engagement goals.
Learning & Development Specialist (Fixed-term) at Quickbase
January 1, 2022 - June 1, 2022
Developed and delivered onboarding and training content; partnered with cross-functional teams to design and implement learning programs.
Discussion Leader at YouthWorks
June 1, 2020 - September 1, 2021
Led discussion groups and activities; supported program coordination and participant engagement.

Education

Bachelor of Science in Business Administration at Northeastern University
September 1, 2020 - May 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Software & Internet, Computers & Electronics, Education, Media & Entertainment, Professional Services
    paper Work Portfolio
    Learn more about me, my career journey, and my projects at my personal website. socialmediamanager contentcreator copywriter policywriter