Hi, I’m Yamini Upadhyay, a Digital Marketing Specialist with 4+ years of agency experience delivering SEO, Google Ads, and email marketing solutions for diverse clients across service-based and e-commerce industries. I’m skilled at managing multiple client accounts, developing data-driven marketing strategies, improving search rankings, optimizing paid advertising performance, and supporting lead generation goals. I also have hands-on experience with technical SEO audits, campaign reporting, client collaboration, and website optimization using WordPress and industry-leading tools. I thrive in collaborative environments and love turning insights into measurable results.

Hi, I’m Yamini Upadhyay, a Digital Marketing Specialist with 4+ years of agency experience delivering SEO, Google Ads, and email marketing solutions for diverse clients across service-based and e-commerce industries. I’m skilled at managing multiple client accounts, developing data-driven marketing strategies, improving search rankings, optimizing paid advertising performance, and supporting lead generation goals. I also have hands-on experience with technical SEO audits, campaign reporting, client collaboration, and website optimization using WordPress and industry-leading tools. I thrive in collaborative environments and love turning insights into measurable results.

Available to hire

Hi, I’m Yamini Upadhyay, a Digital Marketing Specialist with 4+ years of agency experience delivering SEO, Google Ads, and email marketing solutions for diverse clients across service-based and e-commerce industries. I’m skilled at managing multiple client accounts, developing data-driven marketing strategies, improving search rankings, optimizing paid advertising performance, and supporting lead generation goals.

I also have hands-on experience with technical SEO audits, campaign reporting, client collaboration, and website optimization using WordPress and industry-leading tools. I thrive in collaborative environments and love turning insights into measurable results.

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Digital Marketing Strategist at LeadsForge Tech
September 1, 2024 - November 30, 2025
Managed Google Ads campaigns for 10+ client accounts with a combined monthly ad spend exceeding $100K. Optimized paid campaigns focused on lead generation, conversion performance, and ROAS improvement. Implemented on-page SEO and content optimization strategies to improve keyword rankings and organic traffic growth. Created and monitored campaign performance reports using Google Analytics and Google Ads data. Assisted with Meta platform content planning and engagement campaigns for business clients.
SEO Executive at LeadsForge Tech
October 1, 2023 - September 30, 2024
Conducted technical SEO audits, keyword research, and on-page optimization for client websites. Supported email marketing campaigns through audience targeting, campaign execution, and performance monitoring. Used SEMrush and Ahrefs to identify keyword opportunities and competitor insights. Supported AI Overview / Generative Engine Optimization (GEO) initiatives for organic search improvement.
Client Coordinator at Onlinks Web Services Pvt Ltd
June 1, 2021 - July 31, 2023
Coordinated digital marketing deliverables across multiple client accounts and ensured timely project execution. Managed client communication, reporting, and campaign follow-ups with internal marketing teams. Supported SEO and paid advertising teams with campaign tracking and account coordination.
Freelance SEO & WordPress Projects at Freelance
December 1, 2025 - Present
Conducted SEO audits and website optimization for small business websites and local service brands. Built and customized WordPress websites based on client business requirements and SEO best practices. Some projects cannot be publicly disclosed due to client confidentiality agreements.

Education

B.A. Sociology at Siddharth University
January 11, 2030 - June 11, 2026
B.S. Mathematics at University of Lucknow
January 11, 2030 - June 11, 2026

Qualifications

Google Ads Certification
January 11, 2030 - June 11, 2026
Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - June 11, 2026
Digital Marketing Certification
January 11, 2030 - June 11, 2026
Advanced Internet Marketing Training Program
January 11, 2030 - June 11, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment