Hi, I’m Yamini Srinivasan, a design and brand professional based in the UK with hands-on experience spanning fashion design, product design, and digital marketing. I enjoy translating complex briefs into clean, engaging visuals and seamless customer experiences. In my recent role at Hoogah.in, I led creative direction and brand strategy, leveraging data insights to boost outreach and optimize the user journey. I merge design thinking with hands-on execution—covering range development, production workflows, UI design, and e-commerce optimization. I’m passionate about cross-functional collaboration to deliver brand-aligned products that resonate with millions of shoppers and help brands grow.…

Yamini Srinivasan

Hi, I’m Yamini Srinivasan, a design and brand professional based in the UK with hands-on experience spanning fashion design, product design, and digital marketing. I enjoy translating complex briefs into clean, engaging visuals and seamless customer experiences. In my recent role at Hoogah.in, I led creative direction and brand strategy, leveraging data insights to boost outreach and optimize the user journey. I merge design thinking with hands-on execution—covering range development, production workflows, UI design, and e-commerce optimization. I’m passionate about cross-functional collaboration to deliver brand-aligned products that resonate with millions of shoppers and help brands grow.…

Available to hire

Hi, I’m Yamini Srinivasan, a design and brand professional based in the UK with hands-on experience spanning fashion design, product design, and digital marketing. I enjoy translating complex briefs into clean, engaging visuals and seamless customer experiences. In my recent role at Hoogah.in, I led creative direction and brand strategy, leveraging data insights to boost outreach and optimize the user journey.

I merge design thinking with hands-on execution—covering range development, production workflows, UI design, and e-commerce optimization. I’m passionate about cross-functional collaboration to deliver brand-aligned products that resonate with millions of shoppers and help brands grow.

See more

Language

English
Advanced
French
Beginner
Hindi
Intermediate

Work Experience

Lead Creative Designer at Hoogah.in
August 1, 2025 - August 1, 2025
Brand management and marketing: Defined growth and marketing strategies by collaborating with founders and team. Implemented advanced data analytics to monitor content performance, refined typography, and increased outreach efficiency by 25% while improving audience targeting accuracy. Conducted usability testing across devices, reducing friction in checkout and achieving a 25% rise in completed transactions. Project and Product Management: Led internal projects for A W25, revamped online product assortments and merchandising strategies, achieving a 35% boost in customer engagement within 14 months. Developed product placement frameworks using user behavior analytics, reducing stock-outs by 25% and improving availability for over 1 million mobile shoppers. Collaborated cross-functionally to generate trend insights that accelerated timelines by 30% and ensured brand identity alignment across team sports lines.
Fashion Designer at Seharr e by Sahithee Reddy
May 1, 2024 - May 1, 2024
Range Development: Designed and strategized the 2023 Party & Casual collection with the lead design and production teams. Innovated print design using CAD tech, reducing printing time by 30% and enabling faster seasonal turnarounds. Optimized production workflows to improve efficiency by 10% and reduce delays. Full product development cycle integrated cross-functional teams, achieving a 15% reduction in time-to-market. Digital Marketing: Executed catalogue shoot and API integration; WhatsApp API and Instagram orders integration yielded a 20% faster customer response and smoother order-to-delivery experience. Implemented content planning that boosted audience reach by 10% across social channels within the first month.
Design Intern at Landmark Group- Easy Buy
October 1, 2022 - October 1, 2022
Email Marketing: Formatted social media designs for internal stakeholders and created email templates for HR, contributing to a +10% open rate. Collaborated with cross-functional teams to iterate on wireframe prototypes, reducing project turnaround time by 25% and improving stakeholder engagement. Design: Developed trend insights on range planning for kids category; streamlined concepts and production workflows, improving overall efficiency and reducing turnaround times. Assisted in seasonal concept boards and presented design visions to leads, aligning with brand identity and market trends.

Education

MA International Fashion Management at Nottingham Trent University
January 11, 2030 - November 14, 2025
MSc Fashion Design and Merchandising at PSG College of Technology
January 11, 2030 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Education, Professional Services, Manufacturing
    paper Hoogah- Landing Page Project
    For this project, I set out to design a dynamic and user-centric landing page for Hoogah, a brand dedicated to blending style, comfort, and modern living. The goal was to create a visually compelling, conversion-focused page that captures the brand’s identity and drives engagement. The landing page delivers a strong visual identity for Hoogah while creating a focused path toward user engagement and action. In revisiting the project, I learned how balancing aesthetics and usability is key in a one-page format: striking visuals draw users in, but clarity and flow keep them moving. Going forward, I’m excited to apply this approach to more immersive brand-driven web experiences.…