I’m a freelance Graphic and Fashion Designer with a strong focus on branding, apparel creation, and esports visuals. I’ve worked on meaningful projects ranging from branding to clothing design, refining my ability to translate complex concepts into visually compelling and functional outcomes.
I enjoy leading creative direction across branding and apparel projects, delivering visuals that are both aesthetically engaging and production-ready. Currently available for freelance branding, apparel and visual design collaborations.
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Wellness branding has a default setting: green palettes, organic textures, fitness-coded imagery, and language that over-explains every ingredient. Baren Lab wanted none of it. The challenge was building a brand that could live inside the functional nutrition space without looking like it belonged there — something that felt closer to a design object than a supplement, and closer to editorial culture than commercial health messaging.
The identity had to work across packaging, digital, and content — all while maintaining the tension that defines the concept: clinical but emotional, structured but intuitive, minimal but expressive.
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