Social Media Manager & Content Creator with 5+ years of experience scaling brands organically across Switzerland, Germany and China. I've grown my own China-travel account to 50,000+ followers, generated 497,000+ organic profile views in 90 days for a Buddhist temple in Guangzhou (zero ad spend), and helped a wellness retreat brand sell out every retreat in 2025 through pure organic storytelling. I work with brands across: → Social media strategy & content planning → Short-form video (Reels, TikTok, Shorts) → Brand identity & visual systems → Community building & organic growth → AI content creation & influencer marketing Past collaborations include Hyatt, Sanrio, CCTV, China Daily, NIKIN, and ANALYTICA. Currently building Cuesta Studio, a remote-first social media studio focused on brands with a story worth telling. Based in Switzerland, working globally. Fluent in English, German, and Spanish. Full portfolio with case studies: _Website not available. Sign in: https://www.twine.net/signup_

Social Media Manager & Content Creator with 5+ years of experience scaling brands organically across Switzerland, Germany and China. I've grown my own China-travel account to 50,000+ followers, generated 497,000+ organic profile views in 90 days for a Buddhist temple in Guangzhou (zero ad spend), and helped a wellness retreat brand sell out every retreat in 2025 through pure organic storytelling. I work with brands across: → Social media strategy & content planning → Short-form video (Reels, TikTok, Shorts) → Brand identity & visual systems → Community building & organic growth → AI content creation & influencer marketing Past collaborations include Hyatt, Sanrio, CCTV, China Daily, NIKIN, and ANALYTICA. Currently building Cuesta Studio, a remote-first social media studio focused on brands with a story worth telling. Based in Switzerland, working globally. Fluent in English, German, and Spanish. Full portfolio with case studies: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Social Media Manager & Content Creator with 5+ years of experience scaling brands organically across Switzerland, Germany and China.

I’ve grown my own China-travel account to 50,000+ followers, generated 497,000+ organic profile views in 90 days for a Buddhist temple in Guangzhou (zero ad spend), and helped a wellness retreat brand sell out every retreat in 2025 through pure organic storytelling.

I work with brands across:
→ Social media strategy & content planning
→ Short-form video (Reels, TikTok, Shorts)
→ Brand identity & visual systems
→ Community building & organic growth
→ AI content creation & influencer marketing

Past collaborations include Hyatt, Sanrio, CCTV, China Daily, NIKIN, and ANALYTICA.
Currently building Cuesta Studio, a remote-first social media studio focused on brands with a story worth telling.
Based in Switzerland, working globally. Fluent in English, German, and Spanish.

Full portfolio with case studies: Website not available. Sign in: https://www.twine.net/signup

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Language

German
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Social Media Manager at Cuesta Design Agentur
August 20, 2024 - November 14, 2025
Full-time social media management for China/HK-based brands aiming to promote overseas to the West; content creation from A–Z + SEO; influencer marketing; Instagram growth through my self-developed 3-E Cuesta Strategy.
Social Media Manager at Analytica Medical Laboratory
July 1, 2024 - July 1, 2024
Social media management and content creation; managing all social media accounts and creating regular posts; communicating with users and internal teams; researching content ideas for the brand; planning and coordinating campaigns.
Social Media Manager at Rosenhof Gastro AG
November 1, 2022 - November 1, 2022
Social media management and content creation for diverse bars of Rosenhof Gastro AG in Zürich.
Social Media Manager & Content Creator at Cuesta Design Agency (Cuesta Studios)
January 1, 2023 - Present
Self-employed social media manager delivering end-to-end social media strategy, content creation, and community growth for clients across Switzerland, Germany, and China; built brand identity, content calendars, and influencer campaigns; produced on-location photography to ensure authentic visuals; managed multiple client accounts from concept to execution.

Education

BA (Hons) Graphic Design at Arden University
January 1, 2021 - January 1, 2026
A-Levels at Cambridge Online Education Ltd
January 1, 2020 - January 1, 2021
BA (Hons) Arts in Graphic Design at Arden University
January 1, 2021 - January 1, 2026
A-Levels at Cambridge Online Education Ltd
January 1, 2020 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Healthcare