I'm Yaoyao Jhuang, a Taiwanese film director and cross-media storyteller weaving cinema with branding and cultural storytelling across Asia. I specialize in emotional realism and poetic visuals to illuminate LGBTQ+ and cross-cultural narratives, and I thrive on long-term collaborations and co-productions. My work spans feature films, short form, and brand campaigns—from Asia's first LGBTQ+ family series Papa & Daddy to Time Machine, a fashion film exploring queer identity and memory. I lead teams remotely, translate complex concepts into engaging storytelling, and bring brand campaigns to life with cinematic artistry.…

Huai-Syuan (Yaoyao) Jhuang

I'm Yaoyao Jhuang, a Taiwanese film director and cross-media storyteller weaving cinema with branding and cultural storytelling across Asia. I specialize in emotional realism and poetic visuals to illuminate LGBTQ+ and cross-cultural narratives, and I thrive on long-term collaborations and co-productions. My work spans feature films, short form, and brand campaigns—from Asia's first LGBTQ+ family series Papa & Daddy to Time Machine, a fashion film exploring queer identity and memory. I lead teams remotely, translate complex concepts into engaging storytelling, and bring brand campaigns to life with cinematic artistry.…

Available to hire

I’m Yaoyao Jhuang, a Taiwanese film director and cross-media storyteller weaving cinema with branding and cultural storytelling across Asia. I specialize in emotional realism and poetic visuals to illuminate LGBTQ+ and cross-cultural narratives, and I thrive on long-term collaborations and co-productions.

My work spans feature films, short form, and brand campaigns—from Asia’s first LGBTQ+ family series Papa & Daddy to Time Machine, a fashion film exploring queer identity and memory. I lead teams remotely, translate complex concepts into engaging storytelling, and bring brand campaigns to life with cinematic artistry.

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Language

English
Fluent

Work Experience

Director & Creator / Lead Writer at GagaOOLala Originals
January 1, 2021 - December 31, 2023
Creator and lead writer of Asia’s first LGBTQ+ family series Papa & Daddy – Season 1 & 2; integrated adoption laws and same-sex parenting themes into mainstream entertainment.
Director at Time Machine
January 1, 2021 - December 31, 2021
Commissioned fashion short exploring female longing, queer identity, and memory; features Golden Horse Award winner Chen Shu-Fang; winner of Best Female Voice at the Berlin Female Film Festival; officially screened at 8 international film festivals.
Director at Farewell Loneliness
January 1, 2014 - December 31, 2014
Taiwan’s first dark comedy on intimacy and human loneliness; official selections at Warsaw, Prague, and Kaohsiung Film Festivals; supported by Taiwan Public Television Fund.
Director at Old City Shanghai
January 1, 2010 - December 31, 2010
Documentary for Shanghai World Expo; the only Taiwanese director commissioned for the official documentary series; ranked Top 10 Cultural Documentary on Youku.
Director at Hitachi Air Conditioning Brand Film
January 1, 2023 - December 31, 2023
Translated product functionality into 'The Aesthetics of Air Emotions.'
Partner / Creative Director at Wu-Wei Brand Consultancy
January 1, 2021 - December 31, 2023
Led narrative-driven campaigns for global clients including Taiwan Cement and Tourism Australia; reimagined industrial storytelling through short film The Rebirth of Cement.
Senior Creative Director at Freelancer
January 1, 2018 - December 31, 2023
Developed viral cross-media campaigns such as Who Represents KFC (Virtual idol vs Real Star); integrated 3,000+ KOL data insights for Aquarius rebranding, achieving 2.3× industry conversion.
Creative Director at Beijing Lingzhi Advertising
January 1, 2013 - December 31, 2014
Directed global Durex Social Campaign across 47 countries; designed Global Handwashing Day art performance for Dettol — featured by BBC & NYT.
Creative Director at TBWA Shanghai
January 1, 2012 - December 31, 2013
Led McCafé brand relaunch in China, boosting fresh coffee sales by 41%; managed crisis communication project Chicken Transparency Initiative.
Director at Shanghai World Expo Documentary Series
January 1, 2010 - January 1, 2010
Old City Shanghai: Taiwan’s director commissioned for the official Shanghai World Expo documentary series; ranked Top 10 Cultural Documentary on Youku.
Director at GagaOOLala Originals
January 1, 2021 - January 1, 2023
Papa & Daddy – Season 1 & 2, Asia’s first LGBTQ+ family series; integrated adoption laws and same-sex parenting themes into mainstream entertainment.
Director at GagaOOLala Originals
January 1, 2021 - January 1, 2021
Time Machine (2021) – Short Film / NF New York Fashion Week Brand Film; commissioned fashion short exploring female longing, queer identity and time; winner of Best Female Voice at the Berlin Female Film Festival; officially screened at 8 international film festivals.
Director at Hitachi
January 1, 2023 - January 1, 2023
Hitachi Air Conditioning Brand Film (2023) — translated product functionality into 'The Aesthetics of Air Emotions.'

Education

MFA in Film at California Institute of the Arts (CalArts)
January 11, 2030 - January 5, 2026
BA in Journalism at National Chengchi University, Taiwan
January 11, 2030 - January 5, 2026
MFA in Film at California Institute of the Arts (CalArts)
January 11, 2030 - January 5, 2026
BA in Journalism at National Chengchi University, Taiwan
January 11, 2030 - January 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet
    paper time machine


    During New York Fashion Week (NYFW) 21 AW, you will find an authentic Taiwanese fashion film with the theme of general store. Kuo Wei, born and raised in Taichung, Taiwan, graduate of Master’s Program in Fashion Design at Shih Chien University with his team of INF is the mastermind behind this film.

    Yao Yao Chuang, awarded as Best Newcomer Director in San Diego Asian Film Festival, SDAFF, single handedly directed and produced this film with displaying a pleasurable amount of skill.

    NYFW 21AW “Time Machine” takes place in a traditional convenience store passing on generation after generation in Taiwan. The leading actress as the owner of the store Auntie Chiou, is played by Chen Shu-fang, The 57th Golden Horse Award Best Leading Actress. As a lesbian who has been in a forbidden queer relationship for many years. This couple broke up when Aunti Chiou was 30 years old and they promise each other with handkerchief as a token of love. A commitment of reunion if Auntie Chiou is still single when she turns 70. The determination of seeing the love of her life sustained her for 40 years and finally brought to her a happy ending.