Available to hire
I’m a marketing and partnerships professional based in Quezon City, Philippines, with a track record of leading integrated campaigns, strategic partnerships, and cross-functional collaboration across e-commerce, delivery platforms, and mobile ecosystems.
I thrive on turning brand objectives into measurable on-ground and digital experiences, driving brand relevance, community engagement, and growth for global and local teams at Lalamove, Starbucks, Grab, and Canon.
Experience Level
Expert
Language
English
Fluent
Work Experience
Assistant Manager, Marketing and Strategic Partnerships at Lalamove Philippines
January 1, 2024 - December 31, 2025Led the development and execution of integrated marketing programs and strategic partnerships to strengthen brand relevance, community engagement, and business growth. Collaborated with cross-functional teams and external partners to translate brand objectives into impactful on-ground and digital experiences across key Philippine cities. Oversaw end-to-end campaign delivery, including ideation, partner collaboration, community initiatives, and operational execution, ensuring programs are culturally relevant, scalable, and aligned with regional priorities.
Digital Customer Experience at Starbucks Philippines
January 1, 2023 - December 31, 2024Managed end-to-end digital consumer experiences across e-commerce, delivery platforms, mobile app, e-wallets, and e-gifting channels. Partnered with local and regional stakeholders to ensure seamless alignment of digital touchpoints with brand campaigns and seasonal priorities. Optimized the consumer journey by translating brand strategies into consistent, high-quality digital executions that enhanced convenience, engagement, and overall brand experience.
Loyalty Marketing Lead at Starbucks Philippines
January 1, 2021 - December 31, 2023Led loyalty marketing initiatives focused on deepening consumer relationships and driving long-term brand engagement through the Starbucks Rewards ecosystem. Oversaw customer lifecycle strategies, mobile app engagement programs, and targeted communications designed to grow membership and increase frequency. Collaborated closely with internal teams to align loyalty mechanics with brand storytelling, promotional campaigns, and evolving consumer behaviors, ensuring relevance across digital and physical touchpoints.
GrabExpress Marketing Lead at Grab Philippines Inc.
January 1, 2020 - December 31, 2021Drove marketing and communications strategies to increase brand visibility, user acquisition, and engagement for GrabExpress within the Grab ecosystem. Developed integrated campaigns that supported platform growth through promotional initiatives, consumer education, and in-app communications. Worked cross-functionally to translate business objectives into consumer-facing programs that improved adoption and usage in a fast-moving, performance-driven environment.
Assistant Manager, Driver Marketing Campaigns and Special Projects at Grab Philippines Inc.
January 1, 2018 - December 31, 2020Led driver and delivery partner marketing programs focused on acquisition, engagement, and retention across multiple cities nationwide. Developed strategic communication plans to strengthen partner trust, performance, and brand affinity while supporting marketplace health. Played a key role in launching GrabTaxi and GrabTrike in new markets, managing brand communications, partnerships, and on-ground activations to ensure successful market entry and community adoption.
Sales and Business Development Executive at Canon Marketing Philippines Inc.
January 1, 2015 - December 31, 2018Handled key institutional, corporate, and government accounts, delivering tailored solutions aligned with client needs and company objectives. Played a role in introducing and growing Canon’s e-commerce initiatives for the B2B segment while managing long-term relationships with professional users. Supported brand and sales growth through account development, program implementation, and close coordination with regional and local stakeholders.
Marketing Communications Officer at Canon Marketing Philippines Inc.
January 1, 2013 - December 31, 2014Planned and executed marketing communication initiatives to strengthen brand presence within photography-related communities, educational institutions, and professional user groups. Led product launches, training programs, and community engagements designed to elevate brand perception and drive product adoption. Supported integrated campaigns across events, partnerships, and social platforms to connect products with passion-driven creative communities.
Instructor at Coach Archie Lim (CAL) Swimming School
January 1, 2012 - December 31, 2012Taught students aged 3-12 years old swimming techniques and safety in the pool, covering butterfly, backstroke, breaststroke, and freestyle.
Asst. Manager, Marketing and Strategic Partnerships at Lalamove Philippines
January 1, 2024 - December 31, 2025Leads the development and execution of integrated marketing programs and strategic partnerships that strengthen brand relevance, community engagement, and business growth. Works closely with cross-functional teams and external partners to translate brand objectives into impactful on-ground and digital experiences across key cities in the Philippines. Oversees end-to-end campaign delivery, including ideation, partner collaboration, community initiatives, and operational execution, ensuring programs are culturally relevant, scalable, and aligned with regional priorities.
Marketing Lead at GrabExpress, Grab Philippines Inc.
January 1, 2020 - December 31, 2021Drove marketing and communications strategies to increase brand visibility, user acquisition, and engagement for GrabExpress within the Grab ecosystem. Developed integrated campaigns that supported platform growth through promotional initiatives, consumer education, and in-app communications. Worked cross-functionally to translate business objectives into consumer-facing programs that improved adoption and usage in a fast-moving, performance-driven environment.
Asst. Manager, Driver Marketing Campaigns and Special Projects at Grab Philippines Inc.
January 1, 2018 - December 31, 2020Led driver and delivery partner marketing programs focused on acquisition, engagement, and retention across multiple cities nationwide. Developed strategic communication plans to strengthen partner trust, performance, and brand affinity while supporting marketplace health. Played a key role in launching GrabTaxi and GrabTrike in new markets, managing brand communications, partnerships, and on-ground activations to ensure successful market entry and community adoption.
Education
Executive Program, Advance Leadership Management at University of the Philippines
January 1, 2025 - January 13, 2026Bachelor of Arts, Behavioral Sciences major in Organizational and Social Systems Development Management at De La Salle University Manila
January 1, 2008 - December 31, 2012Executive Program in Advance Leadership Management at University of the Philippines
January 1, 2025 - January 13, 2026Bachelor of Arts, Behavioral Sciences (Organizational and Social Systems Development Management) at De La Salle University Manila
January 1, 2008 - January 1, 2012Qualifications
Industry Experience
Retail, Software & Internet, Transportation & Logistics, Media & Entertainment, Travel & Hospitality, Professional Services, Education
Experience Level
Expert
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