Yarahis Feliciano Cortes

Owned end-to-end social media strategy including content planning, filming, editing, captions, publishing, and performance tracking with no outside creative/account support. Built reusable Reel and caption templates and a bilingual (English/Spanish) monthly content calendar for planning, publishing, and tracking performance across posts. Created fact-checked educational hair-health content series (saltwater exposure, frizz, hydration) using still graphics and carousels to build client trust and drive bookings. Designed and launched the salon website (HTML/CSS/JS) with SEO metadata and integrated Square booking system. Developed a model-call marketing campaign with bilingual promotional content and an online application process, growing the client base among target demographics.

Owned social media strategy for a brand in the screen-time/digital-detox space, writing short-form video scripts and Spanish-language content calendars. Developed viral hook frameworks and standard operating procedures (SOPs) to guide consistent short-form video production. Tracked platform analytics and researched digital trends and competitor content to inform strategy across Instagram and TikTok.

Adapted content voice and messaging for a construction/trades B2B audience while coordinating directly with business owners and clients on invoices, quotes, and proposals. Designed and launched a networking event and membership program for construction and trades professionals in western Puerto Rico, including a tiered membership model and onboarding process.