I am a digital marketing and social media professional with over 5 years of experience in content creation, brand strategy, and audience engagement. I have worked with more than 15 brands across different industries, helping them strengthen their online presence through authentic and effective digital strategies. I am currently looking for new opportunities where I can contribute my creativity, strategic thinking and enthusiasm.…

Yaret Bello

I am a digital marketing and social media professional with over 5 years of experience in content creation, brand strategy, and audience engagement. I have worked with more than 15 brands across different industries, helping them strengthen their online presence through authentic and effective digital strategies. I am currently looking for new opportunities where I can contribute my creativity, strategic thinking and enthusiasm.…

Available to hire

I am a digital marketing and social media professional with over 5 years of experience in content creation, brand strategy, and audience engagement. I have worked with more than 15 brands across different industries, helping them strengthen their online presence through authentic and effective digital strategies. I am currently looking for new opportunities where I can contribute my creativity, strategic thinking and enthusiasm.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Content Creator at Killer Kebab
January 1, 2025 - Present
Develop and execute the TikTok content strategy to increase brand visibility and engagement. Produce, film, and edit short-form videos highlighting the brand's homemade quality and unique personality. Introduced EGC initiatives and new content pillars to boost authenticity and audience connection.
Social Media Manager at Pare Marketing
January 1, 2024 - October 13, 2025
Designed and implemented content strategies for 20 different brands, including conceptualizing content (3 static posts and/or carousels and 1 video), creating schedules, planning the feed, scheduling, and posting for up to 12 accounts weekly. Produced audiovisual content (videos, graphics, and copy) for an average of 12 accounts per week, optimized for platforms such as Instagram, TikTok, and Facebook. Collaborated with creative and design teams to align visual identity with client objectives. Managed collaborations with UGC creators on Instagram and TikTok to promote products for assigned brands, including selecting creators and drafting creative briefs. Planned and coordinated photography sessions.
Content Creator (Freelance) at Own Projects and Diverse Clients
January 1, 2018 - Present
Created promotional content (videos and posts) for clients across various industries, including beauty, education, and gastronomy, among others. Developed tailored social media strategies, adapting to each client's needs and objectives.
Marketing Manager at Arena Marketing Digital
January 1, 2020 - October 13, 2025
Managed social media accounts for mid-sized brands, developing strategies to enhance their digital presence. Designed graphic and audiovisual content to maintain a cohesive and engaging visual identity.
Marketing Manager at Las Plazas Outlet Lerma
January 1, 2017 - October 13, 2025
Led positioning campaigns, including commercial partnerships and multi-platform advertising, with annual budgets of over $100,000 USD. Oversaw branding and advertising content for over 100 brands, including Hugo Boss, Calvin Klein, Guess, and Lacoste. Coordinated events that attracted over 5,000 attendees, driving traffic to the shopping center. Supervised public relations strategies and media management.
Marketing Manager at La Isla Acapulco Shopping Village
January 1, 2016 - October 13, 2025
Led positioning campaigns, including commercial partnerships and multi-platform advertising, with annual budgets of over $100,000 USD. Oversaw branding and advertising content for over 100 brands, including Hugo Boss, Calvin Klein, Guess, and Lacoste. Coordinated events that attracted over 5,000 attendees, driving traffic to the shopping center. Supervised public relations strategies and media management.

Education

Bachelor’s Degree in Communications and Public Relations at Universidad Americana de Acapulco
January 11, 2030 - October 13, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet

Skills

Experience Level

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