Available to hire
Marketing professional with experience driving 360-degree campaigns across email, social media, and paid ads, supporting international investor-focused initiatives. Managed end-to-end execution of an international weekly newsletter reaching 70,000+ investors, and improved HubSpot email performance with stronger open and click-through rates.
Known for data-driven optimization (CRO, ROI/KPI analysis), content and editorial planning aligned with marketing goals, and multilingual coordination across international teams. Delivered measurable results in lead generation, audience growth, and event attendance while also supporting CRM operations, landing pages, and full-funnel advertising performance across Google and Meta.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Turkish
Fluent
German
Advanced
English
Fluent
Work Experience
Marketing Specialist at HIU University of Applied Sciences
April 1, 2026 - PresentOngoing role listed that includes HubSpot CRM operations, automated workflows/funnels, rebranding and 360° campaigns, performance marketing on Google/Meta Ads, landing page/web optimization, social media strategy, and full-funnel KPI analysis. Also included organizing events and creating social content for credit card campaigns with creative agencies.
Marketing / HUB Spot CRM Operations (Working Student) at HIU University of Applied Sciences (ongoing) / hub spot work
April 1, 2026 - PresentLed HubSpot CRM operations, scaling automated workflows and funnels to maximize conversion rates. Steered rebranding and 360° campaigns to ensure consistency across channels. Executed end-to-end performance marketing on Google and Meta Ads to drive high-quality lead generation. Optimized landing pages and web content to enhance user experience and ROI, and leveraged social media strategy to boost brand engagement. Analyzed full-funnel KPIs to guide data-informed improvements.
Working Student Marketing at InvestDACH
June 1, 2025 - March 1, 2026Managed 360-degree marketing activities for Investor Group, Europe’s leading impact investing platform. Owned end-to-end execution of an international weekly newsletter reaching 70,000+ investors. Optimized HubSpot email campaigns, increasing open rates by 25% and click-through rates by 45%. Conducted topic research and editorial planning aligned with marketing goals. Coordinated translations into multiple languages across international teams. Created and optimized LinkedIn and Meta social media content to support campaign performance.
Working Student Marketing at Invest or DAC H
June 1, 2025 - March 1, 2026Managed end-to-end execution of an international weekly newsletter reaching 70,000+ investors. Optimized HubSpot email campaigns, increasing open rates by 25% and click-through rates by 45%. Conducted topic research and editorial planning aligned with marketing goals. Coordinated translations into multiple languages across international teams. Created and optimized social media content for LinkedIn and Meta to support campaign performance, and supported full-funnel performance monitoring and data-informed optimizations.
Working Student Marketing at Investor Group
June 1, 2025 - November 23, 2025Contributed to 360-degree marketing activities, designed and executed HubSpot email campaigns, developed LinkedIn and META content strategies, improved engagement metrics, and supported performance reporting and cross-functional collaboration with product and sales teams.
Marketing Communications Specialist II at Türkiye İş Bankası
December 1, 2024 - December 1, 2024Managed PR activities and events for a 1,515-person team to foster synergy and collaboration. Produced digital marketing content (blogs, eBooks). Contributed to Erasmus+ initiatives through social content. Coordinated cross-functional collaboration with digital and creative teams; organized major events and supported cross-team marketing efforts.
Marketing Communications Specialist at İş Bankası
December 1, 2024 - December 1, 2024Created and managed social media content for credit card campaigns (Meta, TikTok, YouTube) with creative agencies; organized 360° marketing to boost client acquisition; supported cross-functional collaboration to maximize campaign reach.
Marketing Communications Specialist at Türkiye İş Bankası
August 1, 2023 - December 1, 2024Brand management support and PR event coordination for a 15-person foster synergy team. Created digital marketing content including social media, blog posts, and books. Supported internal communications and events such as press conferences and technology fairs, working across corporate web content management and communications activities.
Brand Management Intern II at Yapı Kredi Bankası
June 1, 2023 - June 1, 2023Created digital marketing content including blogs and eBooks; contributed to Erasmus+ project with social media content; supported 360° marketing to boost client acquisition and optimized campaign budgets through data-driven insights.
Brand Management Intern at Yapı Kredi Bankası
June 1, 2023 - June 1, 2023Managed PR activities and events for 1,515-person teams; created digital marketing content (blog posts and eBooks); contributed to Erasmus+ project by creating social media content.
Brand Management Intern at Yapı Kredi Bankası
October 1, 2022 - June 1, 2023Managed PR activities and events for a 15-person team to improve collaboration. Created digital marketing content, including social media, blog posts, and books. Supported internal communication and ongoing brand-related marketing communications.
Erasmus+ Marketing Intern at TeknoService
October 1, 2022 - October 1, 2022Created and coordinated marketing content for Erasmus+ activities; supported cross-functional marketing initiatives in Duisburg, Germany.
Marketing Intern at Teknow Service
October 1, 2022 - October 1, 2022Erasmus+ Marketing Intern; managed digital marketing content; contributed to corporate website content management and SEO.
Digital Marketing Intern I at Evreka
May 1, 2022 - May 1, 2022Developed digital marketing content aligned with customer needs and market trends; managed corporate website content, SEO efforts and social media; supported PR and events.
Digital Marketing Intern at Evreka
May 1, 2022 - May 1, 2022Assisted local marketing strategies; managed DOOH advertising campaigns using data-driven insights to optimize reach and engagement.
Marketing Specialist at Evreka
July 1, 2021 - May 1, 2022Lead HubSpot CRM operations, scaling automated workflows and funnels to maximize conversion rates. Steered rebranding and 360° campaigns to ensure consistency across channels. Executed end-to-end performance marketing on Google and Meta Ads to drive high-quality lead generation. Optimized landing pages and website content to improve user experience and ROI. Leveraged social media strategy for LinkedIn and Meta to boost brand engagement. Analyzed full-funnel KPIs to inform data-driven optimization decisions.
Digital Marketing Intern at Evreka
July 1, 2021 - May 1, 2022Supported lead-generation and campaign operations through digital marketing. Coordinated social media strategy for content distribution. Assisted with analysis of marketing KPIs and contributed to content execution across digital channels.
Customer Management Intern II at Airsqreen
July 1, 2021 - July 1, 2021Assisted local marketing strategies and campaigns; coordinated DOOH and digital media efforts; supported data-driven insights for reach and engagement.
Customer Management Intern at Airscreen
July 1, 2021 - July 1, 2021Supported customer management tasks and contributed to campaign coordination.
Education
Master of Science in Business Management & Marketing at GISMA University of Applied Sciences
January 1, 2024 - January 1, 2026Bachelor of Science in Political Science & Public Administration at Middle East Technical University
January 1, 2018 - January 1, 2023Bachelor of Science in Political Science & Public Administration at Middle East Technical University
January 1, 2018 - January 1, 2023Master of Science in Business Management & Marketing at GISMA University of Applied Sciences
January 1, 2024 - January 1, 2026Master of Science in Business Management & Marketing at GISMA University of Applied Sciences
January 1, 2024 - January 1, 2026Bachelor of Science in Political Science & Public Administration at Middle East Technical University
January 1, 2018 - January 1, 2023Master of Science in Business Management & Marketing at GISMA University of Applied Sciences
January 1, 2024 - January 1, 2026Bachelor of Science in Political Science & Public Administration at Middle East Technical University
January 1, 2018 - January 1, 2023Qualifications
GPA 3.5 (High Honour Student)
January 1, 2024 - July 24, 2026GPA 3.6 (High Honour Student)
January 1, 2018 - July 24, 2026Industry Experience
Financial Services, Professional Services, Media & Entertainment, Software & Internet, Education, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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