Yashaswvini Ayyar

Language

English
Fluent

Work Experience

Marketing & Content Specialist at Vertex School
January 1, 2025 - Present
Architected multi-channel acquisition funnels (Paid & Organic), delivering a 2% lift in total enrollment through high-intent lead nurturing and event-led campaigns.
Marketing Content Specialist at THREEDIUM (Immersive 3D and AR experiences)
April 1, 2024 - October 1, 2024
Led strategic marketing content for EdTech and immersive experiences; managed lifecycle marketing, social, email, and digital content production, establishing scalable workflows and elevating content ROI.
Marketing Operations Manager at KWANZOO (White Label AIGTM Tech for Agencies & Apps)
April 1, 2022 - September 1, 2022
Managed Salesforce and ActiveCampaign pipelines for $2M+ enterprise contracts; implemented lead scoring and CRM governance to improve MQL/SQL conversion.
Outbound Sales & Marketing Associate
September 1, 2020 - April 1, 2022
Built automated LinkedIn/Email outreach systems sourcing 40+ qualified leads monthly using Dripify and Salesloft; contributed to market expansion and onboarding efficiency.
Digital Marketing & Content Intern at Deutsche Welle (International News & Digital Media)
June 1, 2019 - August 1, 2019
Analyzed engagement trends for international news audiences using CrowdTangle, YouTube Analytics, and Quintly; managed Telegram distribution and produced visual dashboards for editorial management.
Marketing Content Strategist at THREEDIUM (EdTech / Creative & Techical Career Training)
April 1, 2024 - October 1, 2024
Architected multi-channel content and campaigns; optimized content production workflows; contributed to enrollment growth through targeted, event-led campaigns.
Marketing Operations Manager at KWANZO
April 1, 2022 - September 1, 2022
Enterprise RevOps: Managed Salesforce and ActiveCampaign stack for Infosys, supporting $2M+ enterprise contracts. Implemented lead scoring models that improved MQL-to-SQL conversion by 18%. Oversaw data architecture for 10k+ records and reduced lead response time via workflow automation.
Outbound & Marketing Associate at Sales And Marketing Associate
September 1, 2020 - April 1, 2022
Built automated LinkedIn/Email outreach systems sourcing 40+ qualified leads monthly using Dripify and Salesloft. Developed competitive sales glossaries and GTM research that shortened onboarding cycles for new AEs by two weeks.
Digital Marketing & Content Intern at Deutsche Welle
June 1, 2019 - August 1, 2019
Analyzed international audience engagement using CrowdTangle, YouTube Analytics, and Telegram distribution; produced visual dashboards for editorial management; supported digital marketing and content initiatives for international news & digital media.

Education

MA at Falmouth University
September 1, 2022 - September 1, 2023
Bachelor of Digital Marketing at MIT International School Of Broadcasting & Journalism
August 1, 2017 - August 1, 2020
Master of Arts in Game Art at Falmouth University
September 1, 2022 - September 1, 2023
Bachelor of Digital Marketing at MIT International School Of Broadcasting & Journalism
August 1, 2017 - August 1, 2020

Qualifications

HubSpot Digital Marketing Certification
January 11, 2030 - April 21, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - April 21, 2026
Google Ads Certification
January 11, 2030 - April 21, 2026
Google Analytics Certification (GA4)
January 11, 2030 - April 21, 2026
HubSpot Digital Marketing Certification
January 11, 2030 - April 21, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - April 21, 2026
Google Ads Certification
January 11, 2030 - April 21, 2026
Google Analytics Certification (GA4)
January 11, 2030 - April 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other