Yasmine Shead

Grew and maintained a large social media following, increasing engagement by 8% through targeted campaigns and consistent content creation. Designed marketing materials (flyers, posters, digital assets) that contributed to a 12% increase in event attendance and brand visibility. Developed and maintained the restaurant website, ensuring up-to-date content and a seamless user experience. Created and managed ticketing platforms, achieving a 27% increase in ticket sales for events. Tracked and analyzed monthly performance metrics, delivering positive percentage growth in engagement, website traffic, and conversion rates.

Collaborated with clients to deliver tailored design solutions. Defined project scope, goals, and deliverables. Created project plans with Gantt charts and WBS. Optimized resources (personnel, equipment, materials). Secured sponsorships, increasing event funding by 34%. Managed setup/ teardown and ensured smooth execution. Directed cross-functional teams, overseeing task completion. Designed logos, brochures, social media graphics, and promotional materials. Led social media campaigns and email marketing to boost event visibility.

Organized and executed major events, including Coach Ella, Desert Hearts, Taste of Soul, Stagecoach, and more. Collaborated with vendors, sponsors, and event owners to build successful partnerships. Developed and implemented marketing strategies, including social media and email campaigns. Managed event budgets, ensuring cost efficiency in labor and materials. Led and coordinated a team of volunteers and staff, providing schedules and support. Overseen event logistics, including venue selection, setup, and transportation. Conducted post-event reviews to evaluate performance, gather feedback, and identify improvement opportunities.