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Strategic and creative Freelance Social Media Manager & Agency Co-Founder with 7+ years’ experience across agency, in-house, and freelance roles, delivering high-impact campaigns for multinationals including Sky Sports and Aldi, as well as global brands, SMEs, and luxury businesses in London and Dubai. As Co-Founder of Luxe Social, a boutique agency specialising in lifestyle clients, I lead end-to-end social media strategy, creative direction, and campaign execution that drive measurable growth and brand visibility. Having spent over 6 years between the UK and UAE, I bring a deep understanding of both markets and cultural nuances, enabling me to craft strategies that resonate across diverse audiences. Primarily operating as a freelance social media consultant, I partner with brands to deliver agile, data-driven campaigns that generate standout engagement and strong ROI.…Strategic and creative Freelance Social Media Manager & Agency Co-Founder with 7+ years’ experience across agency, in-house, and freelance roles, delivering high-impact campaigns for multinationals including Sky Sports and Aldi, as well as global brands, SMEs, and luxury businesses in London and Dubai. As Co-Founder of Luxe Social, a boutique agency specialising in lifestyle clients, I lead end-to-end social media strategy, creative direction, and campaign execution that drive measurable growth and brand visibility. Having spent over 6 years between the UK and UAE, I bring a deep understanding of both markets and cultural nuances, enabling me to craft strategies that resonate across diverse audiences. Primarily operating as a freelance social media consultant, I partner with brands to deliver agile, data-driven campaigns that generate standout engagement and strong ROI.

Yasmin Akram

PRO

Social Media Manager, Marketing Strategist, Content Creator, +3

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Strategic and creative Freelance Social Media Manager & Agency Co-Founder with 7+ years’ experience across agency, in-house, and freelance roles, delivering high-impact campaigns for multinationals including Sky Sports and Aldi, as well as global brands, SMEs, and luxury businesses in London and Dubai. As Co-Founder of Luxe Social, a boutique agency specialising in lifestyle clients, I lead end-to-end social media strategy, creative direction, and campaign execution that drive measurable growth and brand visibility. Having spent over 6 years between the UK and UAE, I bring a deep understanding of both markets and cultural nuances, enabling me to craft strategies that resonate across diverse audiences. Primarily operating as a freelance social media consultant, I partner with brands to deliver agile, data-driven campaigns that generate standout engagement and strong ROI.…Strategic and creative Freelance Social Media Manager & Agency Co-Founder with 7+ years’ experience across agency, in-house, and freelance roles, delivering high-impact campaigns for multinationals including Sky Sports and Aldi, as well as global brands, SMEs, and luxury businesses in London and Dubai. As Co-Founder of Luxe Social, a boutique agency specialising in lifestyle clients, I lead end-to-end social media strategy, creative direction, and campaign execution that drive measurable growth and brand visibility. Having spent over 6 years between the UK and UAE, I bring a deep understanding of both markets and cultural nuances, enabling me to craft strategies that resonate across diverse audiences. Primarily operating as a freelance social media consultant, I partner with brands to deliver agile, data-driven campaigns that generate standout engagement and strong ROI.

Available to hire

Dubai, United Arab Emirates

Strategic and creative Freelance Social Media Manager & Agency Co-Founder with 7+ years’ experience across agency, in-house, and freelance roles, delivering high-impact campaigns for multinationals including Sky Sports and Aldi, as well as global brands, SMEs, and luxury businesses in London and Dubai. As Co-Founder of Luxe Social, a boutique agency specialising in lifestyle clients, I lead end-to-end social media strategy, creative direction, and campaign execution that drive measurable growth and brand visibility.

Having spent over 6 years between the UK and UAE, I bring a deep understanding of both markets and cultural nuances, enabling me to craft strategies that resonate across diverse audiences. Primarily operating as a freelance social media consultant, I partner with brands to deliver agile, data-driven campaigns that generate standout engagement and strong ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Marketing Manager (Freelance) at Luxe Social, London & Dubai

September 1, 2023 - June 6, 2024

Led social strategy for 15+ clients across hospitality, luxury, and F&B, increasing follower growth by 30–50% and engagement by 60% within 3 months. Directed photoshoots from concept to production, delivering premium visual content for Instagram, TikTok, and Meta. Managed end-to-end community management and multi-account content calendars using Meta Suite and scheduling tools, driving two-way communication to boost engagement. Wrote engaging, platform-appropriate copy that drove reach, retention, and conversions across Instagram, TikTok, Facebook, and YouTube.

Advertising & Campaigns Marketing Manager at Sky Sports, London

June 1, 2024 - June 6, 2024

Delivered 360° campaigns for The Masters, Premier League and Lions Tour with budgets exceeding £1M, leading cross-functional teams and external agencies. Created and launched a reactive campaign with LadBible in under two weeks, generating 800K+ impressions. Ideated content strategy for platform-native content across TikTok, YouTube, and Meta – tapping into storytelling to make campaign social more editorially relevant. Led 5 partnerships for The Premier League start of season and amplified with social and influencer strategy.

Performance Marketing Manager at Sky Cinema, London

September 1, 2022 - June 1, 2024

Achieved +53% open rates and 12% CTR across digital campaigns through content personalisation and performance insight. Launched the Sky Cinema x Vue partnership on customer marketing channels, winning two industry awards. Briefed and managed creative content delivery across social, email and paid channels, ensuring on-brand messaging.

Business Strategy Graduate – Commercial Partnerships Marketing at Sky TV, London

September 1, 2021 - September 1, 2022

Owned commercial partner marketing, producing co-branded social, display, direct mail, and email marketing. Delivered go-to-market strategy for Apple TV+ partnership, securing 200K+ sign-ups in two months.

Marketing Executive at Aldi UK, Atherstone

September 1, 2019 - June 30, 2021

Managed regional campaigns and influencer sampling across 900+ stores in partnership with Netmums. Delivered five new store openings with geo-targeted social, reaching 1.2M+ customers nationally.

UK & International Country Manager at Squid App (Remote)

January 1, 2018 - September 1, 2019

Developed UK launch social strategy, leading a team of 10 ambassadors to create UGC, host events, and partner with local brands, generating 2,000+ app downloads. Coordinated strategy with stakeholders in international markets to optimise performance.

Co-Founder at Luxe Social

September 1, 2025 - Present

-Founded a boutique social media agency specialising in luxury lifestyle clients, including high-end restaurants, hotels, and real estate companies. -Produced data-backed content strategies that converted followers into clients — one campaign achieved AED 178K in revenue from a single post, while another led to two closed property deals for a real estate partner. -Directed all content creation from concept to posting, ensuring cohesive storytelling across platforms. -Managed client relationships from strategy through execution to deliver measurable growth in engagement, reach and lead generation.