Strategic and creative Freelance Social Media Manager & Agency Co-Founder with 7+ years’ experience across agency, in-house, and freelance roles, delivering high-impact campaigns for multinationals including Sky Sports and Aldi, as well as global brands, SMEs, and luxury businesses in London and Dubai. As Co-Founder of Luxe Social, a boutique agency specialising in lifestyle clients, I lead end-to-end social media strategy, creative direction, and campaign execution that drive measurable growth and brand visibility. Having spent over 6 years between the UK and UAE, I bring a deep understanding of both markets and cultural nuances, enabling me to craft strategies that resonate across diverse audiences. Primarily operating as a freelance social media consultant, I partner with brands to deliver agile, data-driven campaigns that generate standout engagement and strong ROI.

Yasmin Akram

Strategic and creative Freelance Social Media Manager & Agency Co-Founder with 7+ years’ experience across agency, in-house, and freelance roles, delivering high-impact campaigns for multinationals including Sky Sports and Aldi, as well as global brands, SMEs, and luxury businesses in London and Dubai. As Co-Founder of Luxe Social, a boutique agency specialising in lifestyle clients, I lead end-to-end social media strategy, creative direction, and campaign execution that drive measurable growth and brand visibility. Having spent over 6 years between the UK and UAE, I bring a deep understanding of both markets and cultural nuances, enabling me to craft strategies that resonate across diverse audiences. Primarily operating as a freelance social media consultant, I partner with brands to deliver agile, data-driven campaigns that generate standout engagement and strong ROI.

Available to hire

Strategic and creative Freelance Social Media Manager & Agency Co-Founder with 7+ years’ experience across agency, in-house, and freelance roles, delivering high-impact campaigns for multinationals including Sky Sports and Aldi, as well as global brands, SMEs, and luxury businesses in London and Dubai. As Co-Founder of Luxe Social, a boutique agency specialising in lifestyle clients, I lead end-to-end social media strategy, creative direction, and campaign execution that drive measurable growth and brand visibility.

Having spent over 6 years between the UK and UAE, I bring a deep understanding of both markets and cultural nuances, enabling me to craft strategies that resonate across diverse audiences. Primarily operating as a freelance social media consultant, I partner with brands to deliver agile, data-driven campaigns that generate standout engagement and strong ROI.

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Language

English
Fluent

Work Experience

Social Media Marketing Manager (Freelance) at Luxe Social, London & Dubai
September 1, 2023 - June 6, 2024
Led social strategy for 15+ clients across hospitality, luxury, and F&B, increasing follower growth by 30–50% and engagement by 60% within 3 months. Directed photoshoots from concept to production, delivering premium visual content for Instagram, TikTok, and Meta. Managed end-to-end community management and multi-account content calendars using Meta Suite and scheduling tools, driving two-way communication to boost engagement. Wrote engaging, platform-appropriate copy that drove reach, retention, and conversions across Instagram, TikTok, Facebook, and YouTube.
Advertising & Campaigns Marketing Manager at Sky Sports, London
June 1, 2024 - June 6, 2024
Delivered 360° campaigns for The Masters, Premier League and Lions Tour with budgets exceeding £1M, leading cross-functional teams and external agencies. Created and launched a reactive campaign with LadBible in under two weeks, generating 800K+ impressions. Ideated content strategy for platform-native content across TikTok, YouTube, and Meta – tapping into storytelling to make campaign social more editorially relevant. Led 5 partnerships for The Premier League start of season and amplified with social and influencer strategy.
Performance Marketing Manager at Sky Cinema, London
September 1, 2022 - June 1, 2024
Achieved +53% open rates and 12% CTR across digital campaigns through content personalisation and performance insight. Launched the Sky Cinema x Vue partnership on customer marketing channels, winning two industry awards. Briefed and managed creative content delivery across social, email and paid channels, ensuring on-brand messaging.
Business Strategy Graduate – Commercial Partnerships Marketing at Sky TV, London
September 1, 2021 - September 1, 2022
Owned commercial partner marketing, producing co-branded social, display, direct mail, and email marketing. Delivered go-to-market strategy for Apple TV+ partnership, securing 200K+ sign-ups in two months.
Marketing Executive at Aldi UK, Atherstone
September 1, 2019 - June 30, 2021
Managed regional campaigns and influencer sampling across 900+ stores in partnership with Netmums. Delivered five new store openings with geo-targeted social, reaching 1.2M+ customers nationally.
UK & International Country Manager at Squid App (Remote)
January 1, 2018 - September 1, 2019
Developed UK launch social strategy, leading a team of 10 ambassadors to create UGC, host events, and partner with local brands, generating 2,000+ app downloads. Coordinated strategy with stakeholders in international markets to optimise performance.
Co-Founder at Luxe Social
September 1, 2025 - Present
-Founded a boutique social media agency specialising in luxury lifestyle clients, including high-end restaurants, hotels, and real estate companies. -Produced data-backed content strategies that converted followers into clients — one campaign achieved AED 178K in revenue from a single post, while another led to two closed property deals for a real estate partner. -Directed all content creation from concept to posting, ensuring cohesive storytelling across platforms. -Managed client relationships from strategy through execution to deliver measurable growth in engagement, reach and lead generation.

Education

BSc International Business at University of Leeds
September 1, 2018 - December 31, 2021
A Levels at Moorlands Sixth Form
September 1, 2015 - June 30, 2017

Qualifications

EPQ (Extended Project Qualification)
January 11, 2030 - April 6, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Retail, Professional Services, Real Estate & Construction