Hi, I’m Yasmin Kurzmann, a creative content producer and social media specialist with 7+ years of experience building engaging content across TikTok, Instagram, and emerging platforms. I’ve helped brands and educational institutions grow organic reach, foster communities, and run data-driven campaigns that resonate with students and diverse audiences. I love turning bold ideas into scroll-stopping content and owning end-to-end production from concept to publish. I’m comfortable in front of and behind the camera, thrive in fast-paced creative environments, and enjoy collaborating with teams and creators to deliver authentic, brand-aligned results. My approach blends storytelling with analytics to continuously refine strategy and maximize impact across platforms.…

Yasmin Kurzmann

Hi, I’m Yasmin Kurzmann, a creative content producer and social media specialist with 7+ years of experience building engaging content across TikTok, Instagram, and emerging platforms. I’ve helped brands and educational institutions grow organic reach, foster communities, and run data-driven campaigns that resonate with students and diverse audiences. I love turning bold ideas into scroll-stopping content and owning end-to-end production from concept to publish. I’m comfortable in front of and behind the camera, thrive in fast-paced creative environments, and enjoy collaborating with teams and creators to deliver authentic, brand-aligned results. My approach blends storytelling with analytics to continuously refine strategy and maximize impact across platforms.…

Available to hire

Hi, I’m Yasmin Kurzmann, a creative content producer and social media specialist with 7+ years of experience building engaging content across TikTok, Instagram, and emerging platforms. I’ve helped brands and educational institutions grow organic reach, foster communities, and run data-driven campaigns that resonate with students and diverse audiences. I love turning bold ideas into scroll-stopping content and owning end-to-end production from concept to publish.

I’m comfortable in front of and behind the camera, thrive in fast-paced creative environments, and enjoy collaborating with teams and creators to deliver authentic, brand-aligned results. My approach blends storytelling with analytics to continuously refine strategy and maximize impact across platforms.

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Language

English
Fluent

Work Experience

Senior Social Media Officer at Victoria University
August 1, 2025 - Present
Owned end-to-end content across TikTok and Instagram, driving 5x reach and +44% follower growth. Created culturally relevant, student-first content, delivering posts with 160K+ views and 15.9K+ engagements. Translated performance data into actionable insights through reporting and optimization strategies. Led monthly social sentiment analysis (Sprinklr, Dash Social) to inform content direction and drive growth. Developed and presented monthly content calendars aligned to key campaigns (TAFE, Mid-Year, Open Day). Collaborated with senior leadership to shape creative direction and content strategy. Managed end-to-end paid social campaigns, from concept to execution. Built data-driven strategies, contributing to ~91% MoM growth in TikTok engagement and increased organic reach. Partnered cross-functionally with internal teams and agencies to deliver integrated campaigns. Led creator briefing and collaboration, guiding content creators to deliver on-brand, high-performing content.
Social Media Content Creator at Reptile Encounters, Burwood
October 1, 2024 - March 1, 2025
Developed and executed social strategies across TikTok and Instagram, growing TikTok from 0 to 20K+ followers in under 4 months. Produced short-form video content that was educational and entertaining, achieving up to 13.8M views on a single video. Created content end-to-end: scripting, filming, editing (CapCut, Adobe Premiere Pro, TikTok tools), and publishing. Adapted content for cross-posting to Instagram, Facebook, and YouTube to maximize organic reach and engagement. Analyzed performance to refine strategy. Built community through active engagement with followers. Achieved Instagram growth from 3K to 5K+ followers and up to 2.87M monthly profile views with a $0 budget.
Social Media Content Creator at Freelance
January 1, 2019 - Present
Created high-performing, social-first content for 40+ brands across fashion, beauty, lifestyle and wellness—including Adidas, Tower 28 Beauty, Naked Sundays, Garnier, and more. Produced end-to-end UGC: trend research, scripting, filming, editing, and platform-specific optimization for TikTok, Instagram Reels, and YouTube Shorts. Delivered on-brand content with quick turnarounds and collaborated from pitch to posting, including content planning, location scouting, styling, and performance tracking. Worked across organic and paid content formats (tutorials, GRWM, day-in-the-life, product reveals, event coverage). Partnered with photographers and creatives to execute elevated brand shoots, balancing aesthetics and authenticity to be creative and commercially effective.

Education

Bachelor of Science at Deakin University
March 1, 2021 - December 1, 2023
Victoria Certificate of Education at Methodist Ladies' College, Kew
January 1, 2013 - October 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Other
    Content Creator: Instagram Carousels (Victoria University)
    Led the creation of organic social content from concept to publication. Defined and executed brand content principles (educate, entertain and inform) to guide all content outputs. Created on Canva Wrote copy for carousel slides and captions MET GALA: https://www.instagram.com/p/DX8dYmZkxeR/ Reach: 88.5K Engagements: 4.7K STUDY TIPS: https://www.instagram.com/p/DXGGUSYEy9u/ Reach: 4.6K Engagements: 199 MOST IN-DEMAND JOBS https://www.instagram.com/p/DYoOdWfE6Qd/?img_index=1 Reach: 27.2K Engagements: 15K UNI VIBES X DEVIL WEARS PRADA https://www.instagram.com/p/DXyRGjMk6iF/?img_index=1 Reach: 4.7K Engagements: 336…
    Social Media Strategy (TikTok): Reptile Encounters
    Developed and implemented a content strategy for TikTok https://www.twine.net/signin growing the account from 0 to 20K+ followers in under 4 months. Created end-to-end content—from ideation and filming to editing and publishing—optimised for social-first engagement. Shot on iPhone and DJI Osmo Pocket 3; edited using CapCut, Adobe Premiere Pro, and TikTok’s native tools. Produced trend-driven yet on-brand videos that highlighted each animal’s personality humorously and educationally. Consistently achieved viral reach, including one video that hit 2M views in 48 hours and now sits at 13.8M. All engagement was organic, with no paid promotion or advertising involved. Used performance data to continuously refine strategy and grow meaningful audience connections. Actively engaged with the audience in comments to foster community, answer questions, and strengthen connection with followers.…
    Social Media Strategy (TikTok): Victoria University
    Owned channels: Instagram & TikTok. Developed and implemented a content strategy across Instagram and TikTok (@victoriauniversity), increasing total engagement by ~91% MoM with no boost in paid media spend. TikTok total reach increased by an average of 102% MoM, driven by the implementation of the social strategy between August and September. TikTok followers grew consistently every month with no declines. Percentage growth = +43.75% Led the creation of organic social content from concept to publication, delivering four of the highest-reaching Instagram and TikTok posts ever published on the channel. Created paid social media content, including ideation, filming and editing, optimised for reach, engagement and leads. Defined and executed brand content principles (educate, entertain and inform) to guide all content outputs. Produced trend-driven yet on-brand videos that highlighted VU’s core brand pillars: excellence, innovation and inclusivity. Used performance data (Dash Social) to refine content types to increase reach, engagement and course applications. Actively engaged with the audience in comments to foster community. Worked end-to-end with influencers and student ambassadors, from briefing to feedback. socialmediastrategy socialmedia socialmediacontent contentcreator…