I'm a social media strategist and content marketer with experience leading end-to-end campaigns for one of Singapore's largest public institutions. From strategy and creative ideation to paid media, analytics and content production, I build social campaigns that don't just look good—they deliver measurable results. I've managed organic and paid campaigns across Meta, TikTok, LinkedIn and other digital channels, worked with creators and agencies, overseen six-figure media budgets, and marketed everything from national reading initiatives to digital products used by hundreds of thousands of Singaporeans. I enjoy turning complex ideas into content people actually want to watch, save and share. Whether you need someone to grow your social presence, launch a campaign, optimise paid ads, or build a content strategy that aligns with your business goals, I bring both creative thinking and performance-driven execution to every project.…I'm a social media strategist and content marketer with experience leading end-to-end campaigns for one of Singapore's largest public institutions. From strategy and creative ideation to paid media, analytics and content production, I build social campaigns that don't just look good—they deliver measurable results. I've managed organic and paid campaigns across Meta, TikTok, LinkedIn and other digital channels, worked with creators and agencies, overseen six-figure media budgets, and marketed everything from national reading initiatives to digital products used by hundreds of thousands of Singaporeans. I enjoy turning complex ideas into content people actually want to watch, save and share. Whether you need someone to grow your social presence, launch a campaign, optimise paid ads, or build a content strategy that aligns with your business goals, I bring both creative thinking and performance-driven execution to every project.WWWW…