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I am a charismatic and results-driven Public Relations and Marketing professional with expertise in strategic brand management, media relations, and event marketing. I excel at crafting compelling PR campaigns, managing client relationships, and delivering operational excellence in fast-paced environments. I am a persuasive communicator who builds strong partnerships with speakers, sponsors, exhibitors, and media.…I am a charismatic and results-driven Public Relations and Marketing professional with expertise in strategic brand management, media relations, and event marketing. I excel at crafting compelling PR campaigns, managing client relationships, and delivering operational excellence in fast-paced environments. I am a persuasive communicator who builds strong partnerships with speakers, sponsors, exhibitors, and media.

Yasmine Nasr

PR Freelancer, Marketing Strategist, Social Media Manager, +3

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I am a charismatic and results-driven Public Relations and Marketing professional with expertise in strategic brand management, media relations, and event marketing. I excel at crafting compelling PR campaigns, managing client relationships, and delivering operational excellence in fast-paced environments. I am a persuasive communicator who builds strong partnerships with speakers, sponsors, exhibitors, and media.…I am a charismatic and results-driven Public Relations and Marketing professional with expertise in strategic brand management, media relations, and event marketing. I excel at crafting compelling PR campaigns, managing client relationships, and delivering operational excellence in fast-paced environments. I am a persuasive communicator who builds strong partnerships with speakers, sponsors, exhibitors, and media.

Available to hire

I am a charismatic and results-driven Public Relations and Marketing professional with expertise in strategic brand management, media relations, and event marketing.

I excel at crafting compelling PR campaigns, managing client relationships, and delivering operational excellence in fast-paced environments. I am a persuasive communicator who builds strong partnerships with speakers, sponsors, exhibitors, and media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Event Management Marketing at Informa Egypt – Cityscape

January 1, 2021 - December 31, 2021

Joined Cityscape marketing team as freelance; on-ground support; managed PR and media relations; prepared press releases and coordinated with media outlets.

Event Management & Marketing at Informa Egypt – Cityscape

January 1, 2021 - December 31, 2022

Supported on-ground marketing efforts; initiated welcome calls for new customers; attended workshops and meetings; managed PR and media relations; built and maintained client relationships; conducted surveys to improve strategies.

Cityscape 2021 – Freelance Marketing at Informa Egypt

January 1, 2021 - January 1, 2021

Joined Cityscape Egypt marketing team in 2021 as a freelance contributor; provided on-ground support with the marketing team; managed PR and media relations, including press releases and media coordination.

Cityscape 2022 – Event Management & Marketing at Informa Egypt

January 1, 2021 - January 1, 2022

Supported the on-ground marketing team during Cityscape events; initiated welcome calls for new customers; attended workshops and meetings; managed PR and media relations, including press releases and coordination with media outlets; built and maintained strong client relationships; conducted exhibitor surveys to gather feedback and improve future marketing strategies.

Events Management & Marketing at Clarion Events – EDEX

January 1, 2020 - December 31, 2021

Monitored and managed social media; engaged with exhibitors; created surveys; answered inquiries; addressed exhibitor complaints; collected and analyzed feedback; provided on-ground marketing support; prepared press releases and coordinated media interviews.

Public Relations Specialist at Mount PR

January 1, 2020 - June 1, 2021

Developed PR campaigns and media relations strategies; edited promotional materials; prepared and distributed press releases; organized PR events and served as the company spokesperson; addressed media inquiries; tracked media coverage and prepared PR reports; managed PR issues.

Events Management & Marketing – Freelancer at Clarion Events – EDEX 2021

January 1, 2020 - January 1, 2021

Monitored and managed social media platforms; engaged exhibitors to determine needs; created surveys for departmental feedback; answered questions and handled exhibitor inquiries; addressed exhibitor complaints and collected feedback to refine marketing strategies; provided on-ground marketing support; prepared press releases and coordinated media interviews for exhibitors.

PR Account Executive at Action Global Communications

March 1, 2016 - January 1, 2020

Built and maintained targeted media lists; monitored the media across newspapers, magazines, broadcasts, social media, and blogs; prepared regular client reports and attended meetings; analyzed PR campaign effectiveness; liaised daily with clients and media outlets; organized press conferences and promotional events; managed client reports.

PR Specialist at Wide Conferences and Exhibitions

May 1, 2015 - October 1, 2015

Served as the primary point of contact for speakers, sponsors, and exhibitors for all marketing matters. Coordinated sponsor branding across materials, website, and event platforms; gathered bios and photos for promotional content; managed agenda updates; ensured timely delivery of sponsor/exhibitor benefits (social mentions, newsletter inclusions, website features). Developed and executed social media strategies to boost brand awareness; established media partnerships; updated the company website with event content and promotional materials; supported pre-event marketing and on-site activations; collaborated with sales and sponsorship teams to align campaigns; produced event collateral.

Marketing & PR Executive at Arabian World Events

September 1, 2011 - March 1, 2025

Developed and managed media partnerships; drafted emails to exhibitors and visitors; sourced and uploaded relevant industry news; drafted press releases in English & Arabic; created social media content with the marketing team; managed internal media database; collaborated with external PR agency to invite and manage media at events; rolled out customer service program for exhibitors; handled inquiries via email and social media; managed exhibitor badge registrations and online drop-in sessions; monitored and managed social media platforms.