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I’m a marketing professional focused on turning brand strategy into measurable growth. My expertise spans social media marketing, brand positioning, content strategy, and Meta advertising, with a strong interest in understanding what makes people engage, convert, and stay loyal to a brand. I combine strategic thinking with a performance mindset — using audience insights, creative experimentation, and data to build stronger digital presence and drive results. Currently, I’m building deeper expertise in Meta Ads, paid social, campaign optimisation, and performance marketing, alongside my experience in brand and social media strategy. My focus: build brands people remember, and campaigns that deliver.…I’m a marketing professional focused on turning brand strategy into measurable growth. My expertise spans social media marketing, brand positioning, content strategy, and Meta advertising, with a strong interest in understanding what makes people engage, convert, and stay loyal to a brand. I combine strategic thinking with a performance mindset — using audience insights, creative experimentation, and data to build stronger digital presence and drive results. Currently, I’m building deeper expertise in Meta Ads, paid social, campaign optimisation, and performance marketing, alongside my experience in brand and social media strategy. My focus: build brands people remember, and campaigns that deliver.

Yateesha Patnaik

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I’m a marketing professional focused on turning brand strategy into measurable growth. My expertise spans social media marketing, brand positioning, content strategy, and Meta advertising, with a strong interest in understanding what makes people engage, convert, and stay loyal to a brand. I combine strategic thinking with a performance mindset — using audience insights, creative experimentation, and data to build stronger digital presence and drive results. Currently, I’m building deeper expertise in Meta Ads, paid social, campaign optimisation, and performance marketing, alongside my experience in brand and social media strategy. My focus: build brands people remember, and campaigns that deliver.…I’m a marketing professional focused on turning brand strategy into measurable growth. My expertise spans social media marketing, brand positioning, content strategy, and Meta advertising, with a strong interest in understanding what makes people engage, convert, and stay loyal to a brand. I combine strategic thinking with a performance mindset — using audience insights, creative experimentation, and data to build stronger digital presence and drive results. Currently, I’m building deeper expertise in Meta Ads, paid social, campaign optimisation, and performance marketing, alongside my experience in brand and social media strategy. My focus: build brands people remember, and campaigns that deliver.

Available to hire

I’m a marketing professional focused on turning brand strategy into measurable growth. My expertise spans social media marketing, brand positioning, content strategy, and Meta advertising, with a strong interest in understanding what makes people engage, convert, and stay loyal to a brand.

I combine strategic thinking with a performance mindset — using audience insights, creative experimentation, and data to build stronger digital presence and drive results.

Currently, I’m building deeper expertise in Meta Ads, paid social, campaign optimisation, and performance marketing, alongside my experience in brand and social media strategy.

My focus: build brands people remember, and campaigns that deliver.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Intermediate

Work Experience

Marketing Manager at 100 Watts

June 1, 2025 - January 31, 2026

Led brand positioning and full-funnel go-to-market strategy (awareness → conversion) across 20+ client accounts. Strengthened brand equity and improved lead quality and conversion readiness. Grew new-business pipeline via outreach to 200+ prospective clients across three digital platforms, expanding market coverage. Shaped agency brand identity and content strategy as on-camera founder spokesperson, growing audience reach and engagement through emerging content formats and AI-assisted production. Centralised reporting and operations across 200+ records spanning sales, client and delivery workflows, improving execution accuracy and team productivity.

Customer Success Manager at Creative Xchange

April 1, 2024 - December 31, 2024

Managed client relationships and escalations across key accounts. Achieved a 78% renewal rate within 6 months by co-developing a structured account review framework with four marketing consultants. Built recurring brand performance dashboards and translated campaign analytics into optimisation roadmaps to improve effectiveness and strengthen client retention. Streamlined campaign request and approval workflows, reducing turnaround time by 15% and improving cross-functional productivity.

Assistant Manager – Digital Marketing at Adani Digital Labs

April 1, 2023 - February 29, 2024

Managed brand content and communications for three major accounts (combined portfolio value ₹1Cr+), maintaining publishing consistency and brand-guideline compliance across campaigns. Led the Adani Electricity #HarRozDiwali brand campaign, driving 3.2M+ organic reach and 450K+ engagements with cross-functional design, marketing and content teams. Conducted market research across 6+ audience segments and 10+ category trends to refine targeting strategy. Analysed monthly performance data to deliver actionable brand insights and reporting supporting client retention and account growth.

Digital Marketing Associate at Adani Digital Labs

December 1, 2022 - April 30, 2023

Managed social content calendars across 3+ platforms, planning 25–30 posts per month to maintain consistent brand messaging and campaign alignment. Led 10+ strategy brainstorming sessions with a 6-member creative team to shape campaign concepts feeding the agency content pipeline. Facilitated cross-functional communication between two teams to align content strategy with business objectives. Analysed 500+ content pieces using type-based scanning to identify performance patterns and inform content strategy and format decisions.

Client Servicing Associate at Leo Burnett

August 1, 2022 - November 30, 2022

Supported brand strategy and client servicing for the Oreo #Bringback2011 campaign, contributing to 3M+ earned media interactions and 2.6B impressions. Executed brand communications for Birla Group, achieving a 3% click-through rate and enhancing brand visibility.

Creative Copywriter (Intern) at Ogilvy

April 1, 2022 - August 31, 2022

Co-created inclusive brand storytelling content with 8–10 LGBTQIA+ creators and internal strategy teams, supporting a brand repositioning initiative. Helped drive above-benchmark engagement among Gen Z and Millennial audiences during Pride Month.

Marketing Research Intern at Danone

December 1, 2021 - January 31, 2022

Analysed category trends and consumer demand for an FMCG diabetes-care nutrition brand across 10+ regions. Used insights to inform brand positioning and market prioritisation strategy.