Master's in Mathematics Education with experience in digital marketing and e-commerce. Skilled in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, SEO, CRM, and marketplace optimization to maximize ROI and ROAS. Experienced in data analysis, content strategy, landing page development (Elementor), and managing end-to-end content production for Instagram and TikTok. Proficient in managing Shopee and TikTok Shop operations, including product optimization, promotional campaigns, and sales performance analysis. Passionate about leveraging data-driven marketing strategies to drive business growth.

ZHURWAHAYATI PUTRI

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Master's in Mathematics Education with experience in digital marketing and e-commerce. Skilled in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, SEO, CRM, and marketplace optimization to maximize ROI and ROAS. Experienced in data analysis, content strategy, landing page development (Elementor), and managing end-to-end content production for Instagram and TikTok. Proficient in managing Shopee and TikTok Shop operations, including product optimization, promotional campaigns, and sales performance analysis. Passionate about leveraging data-driven marketing strategies to drive business growth.

Available to hire

Master’s in Mathematics Education with experience in digital marketing and e-commerce. Skilled in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, SEO, CRM, and marketplace optimization to maximize ROI and ROAS. Experienced in data analysis, content strategy, landing page development (Elementor), and managing end-to-end content production for Instagram and TikTok. Proficient in managing Shopee and TikTok Shop operations, including product optimization, promotional campaigns, and sales performance analysis. Passionate about leveraging data-driven marketing strategies to drive business growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Intermediate

Work Experience

Digital Marketing Lead at Dejaya Makmur Medika
September 1, 2023 - May 1, 2026
Led digital marketing initiatives focused on lead generation and revenue growth. Generated 1,000+ qualified leads per month using Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, then converted leads into sales. Improved campaign performance through SEO, CRM, audience segmentation, and data-driven optimization. Built organic Instagram and TikTok presence from 0 followers into revenue-generating channels. Developed high-converting landing pages and marketing funnels to improve customer acquisition. Managed end-to-end marketplace operations for Shopee and TikTok Shop, improving product visibility and driving sales growth.
Digital Marketer (Marketing Specialist)
October 1, 2020 - September 1, 2023
Developed and executed advertising strategies across digital channels; optimized campaigns for better reach, engagement, and conversions, achieving 1000% ROI increase. Conducted A/B testing on creatives and landing pages, refining strategies based on data-driven insights. Ran multi-platform advertising campaigns achieving 40% increase in ROI. Created and optimized ad content plans tailored to audience segments. Developed visually compelling, high-converting landing pages using Elementor, and coordinated content strategies integrating social media and paid ads for consistent branding.
Digital Marketing Specialist at CVB BajuK u Indonesia
October 1, 2020 - October 1, 2021
Developed and executed advertising strategies to promote products and services across digital channels, optimizing campaigns for reach, engagement, and conversions. Achieved a 1000% increase in ROI through structured A/B testing on creatives and landing pages, refining strategy based on data-driven insights. Designed multi-platform ad campaigns, increasing ROI by 40%. Created audience-tailored content plans, developed high-converting landing pages using Elementor, and coordinated content strategies integrating social media and paid ads for consistent branding. Managed tools and workflows across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, SEO, CRM, and marketplace optimization to maximize ROI and ROAS.

Education

Bachelor's degree in Mathematics Education at Ahmad Dahlan University
September 1, 2020 - September 1, 2020
Master's degree in Mathematics Education at Yogyakarta State University
January 1, 2025 - January 1, 2025

Qualifications

Digital Marketing Mini Course (RevoU)
January 11, 2030 - July 10, 2026
Advertiser Course (Creaty Data Analyst Course)
January 11, 2030 - July 10, 2026
Islami University of Indonesia Language Course (Bahasa Indonesia)
January 11, 2030 - July 10, 2026
Creative Data Analyst Course
January 11, 2030 - July 15, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet