I am an Analytical Performance Marketing Specialist with 1.5+ years of experience in digital strategy and data-driven optimization within international B2B and B2C environments. I hold an MSc in Computational Statistical Physics, and I use advanced mathematical modeling to monitor CPA and performance metrics, turning complex data into actionable growth. I have a track record of supporting international partnerships across Europe, North America, and Asia, with a focus on funnel performance, traffic quality, and conversion tracking. In my current role at Concentrix in Berlin, I optimize Meta Ads campaigns for 20+ clients, driving engagement and ROAS improvements, and I regularly deliver dashboards and insights to accelerate optimization and client satisfaction.…

Yazdan Kafush

I am an Analytical Performance Marketing Specialist with 1.5+ years of experience in digital strategy and data-driven optimization within international B2B and B2C environments. I hold an MSc in Computational Statistical Physics, and I use advanced mathematical modeling to monitor CPA and performance metrics, turning complex data into actionable growth. I have a track record of supporting international partnerships across Europe, North America, and Asia, with a focus on funnel performance, traffic quality, and conversion tracking. In my current role at Concentrix in Berlin, I optimize Meta Ads campaigns for 20+ clients, driving engagement and ROAS improvements, and I regularly deliver dashboards and insights to accelerate optimization and client satisfaction.…

Available to hire

I am an Analytical Performance Marketing Specialist with 1.5+ years of experience in digital strategy and data-driven optimization within international B2B and B2C environments. I hold an MSc in Computational Statistical Physics, and I use advanced mathematical modeling to monitor CPA and performance metrics, turning complex data into actionable growth.

I have a track record of supporting international partnerships across Europe, North America, and Asia, with a focus on funnel performance, traffic quality, and conversion tracking. In my current role at Concentrix in Berlin, I optimize Meta Ads campaigns for 20+ clients, driving engagement and ROAS improvements, and I regularly deliver dashboards and insights to accelerate optimization and client satisfaction.

See more

Skills

Experience Level

Language

English
Fluent
German
Advanced
Persian
Fluent

Work Experience

Social Media Marketing Consultant at Concentrix
August 1, 2024 - Present
Analysed and optimised Meta Ads campaigns (Facebook Ads Manager, Instagram Ads, WhatsApp Business) for 20+ international clients, increasing engagement rates by up to 30% and conversion rates by 25%. Developed data-driven paid media strategies for SMB clients across North America, Europe, and Asia, achieving an average 15% increase in ROAS. Applied A/B testing, audience segmentation, and performance optimization techniques to refine ad targeting, reducing CPA by 20% and improving budget efficiency. Created weekly performance dashboards using Meta Business Suite, Google Sheets, and data visualization tools, increasing client campaign optimization speed and satisfaction to 92%+. Monitored funnel performance across awareness, traffic, and conversion objectives. Trained and onboarded 5 new social media consultants, improving service quality and client communication performance by 35% within 2 months. Collaborated with cross-functional teams to align campaign execution with client KPIs, bra
Data Analyst - Intern at Kreativstorm
January 1, 2024 - February 1, 2024
Analyzed datasets of 65,000+ records using Python (Pandas, NumPy) and advanced statistical techniques. Built and optimized predictive and analytical models in Python, reducing overall data processing time by 15%. Designed and delivered interactive data visualizations and reports using Power BI and Microsoft Excel.
Social Media Content Specialist at Majorel, Bertelsmann SE & Co. KGaA
September 1, 2018 - March 1, 2020
Reviewed and evaluated 900+ daily content items across Instagram and Facebook, including text posts, photos, videos, Reels, Stories, comments, live broadcasts, Direct Messages, and full-account reviews. Handled and resolved 5,000+ user reports per month addressing misinformation, hate speech, harassment, impersonation, and policy violations in alignment with platform safety standards. Used internal content moderation tools to classify content and apply policy decisions with high accuracy. Identified content trends and emerging risks using internal analysis dashboards, supporting early detection and escalation of harmful content. Contributed to improvements in moderation workflows and quality control processes, helping raise user trust and community safety by 15%. Collaborated with policy, QA, and operations teams to ensure consistent enforcement of Instagram and Facebook guidelines and decision-making standards.
Social Media Marketing Manager at Madelta
January 1, 2016 - September 1, 2017
Conducted market research and audience segmentation using Google Analytics & Meta Business Suite to identify high-performing customer groups, driving campaigns that increased online sales by 29%. Managed daily data-driven content production and scheduling of 20+ social media posts per day across Instagram, Twitter, and Telegram, boosting follower growth, brand visibility, and customer engagement. Planned and executed end-to-end product launch campaigns with integrated messaging and paid promotion, resulting in a 35% increase in online orders during launch periods. Managed the company’s e-commerce platform, implementing SEO-driven product descriptions, promotional banners, and UX improvements that grew daily traffic to over 5,000 visitors and reduced bounce rate by 18%. Analyzed campaign performance using Instagram Insights, Google Analytics, and platform analytics dashboards, resulting in a 20% improvement in campaign engagement and a 10% increase in Advertising ROI. Optimized ad tar

Education

Master of Science in Computational Statistical Physics at Freie Universität Berlin
September 1, 2017 - April 1, 2020
Master of Science in Theoretical & Mathematical Physics at Guilan University
September 1, 2010 - February 1, 2013
Data Analytics and Machine Learning Bootcamp at Code Academy Berlin
June 1, 2023 - November 1, 2023
Master of Science at Freie Universität Berlin
September 1, 2017 - April 1, 2020
Master of Science at Guilan University
September 1, 2010 - February 1, 2013
Data Analytics and Machine Learning Bootcamp at Code Academy Berlin
June 1, 2023 - November 1, 2023
Master of Science in Computational Statistical Physics at Freie Universität Berlin
September 1, 2017 - April 1, 2020
Master of Science in Theoretical & Mathematical Physics at Guilan University
September 1, 2010 - February 1, 2013

Qualifications

Google Business Intelligence Specialization
November 1, 2024 - March 18, 2026
IBM Artificial Intelligence Fundamental
June 1, 2024 - March 18, 2026
Google Data Analytics Professional Certificate
July 1, 2023 - March 18, 2026
Microsoft Certified: Azure Fundamentals
December 1, 2022 - March 18, 2026
Google Business Intelligence Specialization
November 1, 2024 - April 27, 2026
IBM Artificial Intelligence Fundamental
June 1, 2024 - April 27, 2026
Google Data Analytics Professional Certificate
July 1, 2023 - April 27, 2026
Microsoft Certified: Azure Fundamentals
December 1, 2022 - April 27, 2026
Google Data Analytics Professional Certificate
July 1, 2023 - April 27, 2026
Google Business Intelligence Specialization
November 1, 2024 - April 27, 2026
IBM Artificial Intelligence Fundamental
June 1, 2024 - April 27, 2026
Data Analytics and Machine Learning Bootcamp
November 1, 2023 - April 27, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality

Skills

Experience Level