Hello, my name is Yellow! I have 2 years experience in the B2B sales & marketing space - specialising in paid & organic media (LinkedIn), funnel optimisation, and strategic communications. With an SDR background, I have strengths in customer journey mapping, and a passion for authentic relationship building. Looking for freelance opportunities that surround strengthening paid media impact, outreach strategies, and/or translating marketing metrics into actionable next steps for sales & leadership teams. Also suitable for junior roles in content creation, creative writing, and building brand activity/engagement.

Yellow Valentine

PRO

Hello, my name is Yellow! I have 2 years experience in the B2B sales & marketing space - specialising in paid & organic media (LinkedIn), funnel optimisation, and strategic communications. With an SDR background, I have strengths in customer journey mapping, and a passion for authentic relationship building. Looking for freelance opportunities that surround strengthening paid media impact, outreach strategies, and/or translating marketing metrics into actionable next steps for sales & leadership teams. Also suitable for junior roles in content creation, creative writing, and building brand activity/engagement.

Available to hire

Hello, my name is Yellow!
I have 2 years experience in the B2B sales & marketing space - specialising in paid & organic media (LinkedIn), funnel optimisation, and strategic communications.
With an SDR background, I have strengths in customer journey mapping, and a passion for authentic relationship building.

Looking for freelance opportunities that surround strengthening paid media impact, outreach strategies, and/or translating marketing metrics into actionable next steps for sales & leadership teams. Also suitable for junior roles in content creation, creative writing, and building brand activity/engagement.

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Language

English
Fluent

Work Experience

Sales and Marketing Executive at Modern
January 1, 2025 - December 31, 2025
Led end-to-end sales and marketing initiatives for Modern, including content calendars for blogs, newsletters and social; managed paid and organic media; set budgets and tracked performance with CRM metrics; built and optimized multi-channel demand-generation programs; aligned sales and marketing through lead funnels, data cleaning and reporting; orchestrated event marketing and pre/post-event activities; supported internal planning, awards and sponsorship opportunities.
Sales Development Representative (SDR) at Winbox
April 1, 2024 - November 30, 2024
Drove new business for LinkedIn Ads in B2B SaaS and tech; led multi-channel outreach (email, automation, phone, social, video) and CRM-driven lead qualification; delivered targeted pitches, built awareness, and moved opportunities through the pipeline; collaborated with marketing to align messaging and campaigns; supported proposals to SMEs and provided enterprise references; contributed LinkedIn Ads best-practice knowledge for pipeline growth.
Sales & Marketing Executive at Modern
January 1, 2025 - December 1, 2025
B2B marketing consultancy specialising in ABM, demand generation, strategy and martech solutions. Managed content calendars, paid and organic media, CRM management, lead funnel visibility and multi-channel outreach. Led event marketing, data-driven CRM clean-up, and supported cross-functional marketing initiatives to shorten sales cycles and improve ROI.

Education

BA English Literature and Creative Writing at Swansea University
September 1, 2020 - June 1, 2023
A Levels at Gower College
September 1, 2017 - June 1, 2019
GCSEs at Harts Hill Academy
September 1, 2012 - June 1, 2017
BA at Swansea University
September 1, 2020 - June 1, 2023
A Levels at Gower College
September 1, 2017 - June 1, 2019
GCSEs at Harts Hill Academy
September 1, 2012 - June 1, 2017
BA English Literature and Creative Writing at Swansea University
September 1, 2020 - June 1, 2023
A Levels at Gower College
September 1, 2017 - June 1, 2019
GCSEs at Hartshill Academy
September 1, 2012 - June 1, 2017

Qualifications

Advanced LinkedIn Ads – CXL
June 1, 2024 - May 5, 2026
Inbound Marketing Certification – HubSpot Academy
April 1, 2024 - May 5, 2026
Content and Creative Design – LinkedIn
June 1, 2025 - May 5, 2026
Advanced LinkedIn Ads – CXL
June 1, 2025 - May 5, 2026
Inbound Marketing Certification – HubSpot Academy
April 1, 2024 - May 5, 2026
Inbound Marketing Certification (HubSpot Academy)
April 1, 2024 - May 5, 2026
Advanced LinkedIn Ads Certification (CXL)
June 1, 2024 - May 5, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Other