Creative Content Lead at Trip Scout, Inc. dba @hotel

Led and built an AI-powered Content Department at Trip Scout’s @hotel, embedding generative AI across scripting, editing workflows, and video/photo production, transforming the team into an AI-native operation. Spearheaded digital marketing strategies that grew hotel.com’s monthly traffic by 249% between Nov 2022 and Jul 2023. Conceived and executed innovative promotional campaigns, boosting followers 46% across all @hotel social platforms. Built and managed a 24-member creative team to produce 300+ daily content pieces, and directed branded content strategy for global partners. Improved the digital funnel, contributing to $14M in investor funding. Collaborated with Instagram leadership to stay updated on platform changes and maintain fresh campaigns. Organized hackathons that fostered creativity and led to cutting-edge marketing solutions. Conducted performance reviews and editorial checks to uphold standards.

Creative Content Lead at Trip Scout, Inc. dba @hotel Delaware

Built and led an AI Content Department, embedding generative AI across scripting, editing workflows, video and photo production, and AI creator development; transformed the team into an AI-native operation and established a sustainable competitive advantage in short-form content production. Spearheaded digital marketing strategies resulting in a 249% increase in hotel.com’s monthly traffic between 2022-11 and 2023-07. Conceptualized and executed innovative promotional campaigns, increasing followers across @hotel social media platforms by 46%. Built and led a creative team of 24 professionals to produce 300+ content pieces daily, driving awareness and bookings. Directed branded content strategy for global partners and ensured alignment with partner KPIs. Led content strategy across reels, carousels, and stories to build audience trust and convert followers into customers, contributing to $14M in investor funding. Regularly collaborated with Instagram executives to stay ahead of platf

Creative Content Lead at Trip Scout, Inc. dba @hotel Delaware, USA (Remote)

Built and led an AI Content Department, integrating generative AI across scripting, editing workflows, video and photo production, and AI creator development to transform the team into an AI-native operation.

Marketing Specialist & Real Estate Broker at Investment House Cairo, Egypt

Successfully managed social media platforms, increasing followers by 20% within three months. Directed lead generation campaigns that resulted in a 30% increase in qualified leads, working closely with an external marketing agency.

Marketing Specialist & Real Estate Broker at Investment House

Managed on-site and digital marketing efforts; led social media campaigns that grew followers, generated leads, and supported real estate opportunities.

Content Creator (Freelance) at Multiple Agencies Worldwide

Built and scaled a personal travel brand across Instagram and TikTok, producing destination-focused short-form content across Europe, Southeast Asia, and the Middle East. Created high-engagement travel storytelling formats around budgets, travel challenges, unique stays, and destination deep dives. Collaborated with clients such as The Four Seasons Bali, Hotel Punta Tragara, Alila Ubud, Movacar, Yawza, boosting their online presence and customer engagement.

Founder at Macaw.eg Cairo, Egypt (Remote)

Founded and scaled a custom clothing startup, achieving substantial growth in the first year through targeted digital marketing and strategic brand positioning.

Content Creator at Multi Agencies Worldwide

Built and scaled a personal travel brand across Instagram and TikTok, producing destination-focused short-form content across Europe, Southeast Asia, and the Middle East. Created high-engagement travel storytelling formats around budget routes, travel challenges, unique stays, and destination deep dives. Collaborated with clients such as The Four Seasons Bali, Hotel Punta Tragara, Alila Ubud, Movacar, Yawza, and Invest­ment House Cairo, significantly boosting their online presence and customer engagement.

Founder at Macaw.eg

Founded and scaled a custom clothing startup through targeted digital marketing and strategic brand positioning, achieving substantial growth in the first year.

Freelance Content Creator at Multiple Agencies Worldwide

Built and scaled a personal travel brand across Instagram and TikTok, producing destination-focused short-form content across Europe, South East Asia, and the Middle East; developed high-engagement travel storytelling formats and collaborated with clients to boost online presence and customer engagement.

Graphic Design Teacher at Maadi Narmer School Cairo, Egypt

Provided informative presentations to students regarding the fundamentals of Graphic Design and assessed 23 students’ progress throughout the term.