I’m a creative marketer and content leader who blends AI-native production with strong growth and brand strategy. I’ve built and scaled creator programs and creative teams from the ground up—sourcing, contracting, pay and performance tracking—while turning short-form content into measurable results. I’ve led digital marketing and content initiatives across hospitality and travel, delivering major lifts in traffic, engagement, and conversions. From creative direction and editorial workflows to performance reviews and campaign execution, I enjoy building sustainable systems that help brands grow—whether through AI-powered content operations, social strategy, or hands-on creative production.…

Youssef Emara

I’m a creative marketer and content leader who blends AI-native production with strong growth and brand strategy. I’ve built and scaled creator programs and creative teams from the ground up—sourcing, contracting, pay and performance tracking—while turning short-form content into measurable results. I’ve led digital marketing and content initiatives across hospitality and travel, delivering major lifts in traffic, engagement, and conversions. From creative direction and editorial workflows to performance reviews and campaign execution, I enjoy building sustainable systems that help brands grow—whether through AI-powered content operations, social strategy, or hands-on creative production.…

Available to hire

I’m a creative marketer and content leader who blends AI-native production with strong growth and brand strategy. I’ve built and scaled creator programs and creative teams from the ground up—sourcing, contracting, pay and performance tracking—while turning short-form content into measurable results.

I’ve led digital marketing and content initiatives across hospitality and travel, delivering major lifts in traffic, engagement, and conversions. From creative direction and editorial workflows to performance reviews and campaign execution, I enjoy building sustainable systems that help brands grow—whether through AI-powered content operations, social strategy, or hands-on creative production.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent

Work Experience

Head of UGC at Creative Fabbrica
May 1, 2026 - October 1, 2026
Built and ran the UGC creator program for Studio AI, an AI creative platform offering 35+ tools under one subscription. Scaled the program from 0 to 105M organic monthly views across Instagram, TikTok, and YouTube by month 4. Owned the entire end-to-end creator program setup, including sourcing, contracting, payments, and performance tracking through a full workflow window. Built the creator payment and bonus infrastructure with geo-adjusted bonus tiers (TripScout), aligning incentives to measurable output.
Multiple Agencies Worldwide Freelance Content Creator
November 1, 2022 - Present
Built and scaled a personal travel brand on Instagram and TikTok, producing destination-focused short-form content across Europe, Southeast Asia, and the Middle East. Created highly engaging travel storytelling formats around budget routes, travel challenges, unique stays, and destination deep dives. Collaborated with clients such as Four Seasons, Visit Saudi, Hotel Punta Tragara, Alila Ubud, Movacar, Mobimatter, and Significantyly boosting their online presence and customer engagement (e.g., Macaw).
Creative Content Lead at TripScout, Inc. dba Hotel Delaware
December 1, 2021 - April 30, 2026
Built and led an AI content department by embedding generative AI across scripting, editing workflows, video/photo production, and AI creator development—transforming the team into AI-native operations with sustainable competitive advantage for short-form content. Spearheaded digital marketing strategies increasing hotel.c om monthly traffic by 249% between Nov 2022 and Jul 2023. Conceived and executed promotional campaigns that increased followers by 46% across all @hotel social platforms. Built and led a creative team of 24 professionals (14 video editors, 3 graphic designers, 7 creatives) producing 300+ content pieces daily to promote booking. Directed branded content strategy for global partners and aligned content performance to partner KPIs. Led reel/carousel/story strategy that built audience trust, converted followers to customers, and supported $14M investor funding optimization. Collaborated with Instagram executives to stay current on platform/algorithm changes and maintai
Creative Content Lead at Trip Scout, Inc. dba @hotel
December 1, 2021 - Present
Led and built an AI-powered Content Department at Trip Scout’s @hotel, embedding generative AI across scripting, editing workflows, and video/photo production, transforming the team into an AI-native operation. Spearheaded digital marketing strategies that grew hotel.com’s monthly traffic by 249% between Nov 2022 and Jul 2023. Conceived and executed innovative promotional campaigns, boosting followers 46% across all @hotel social platforms. Built and managed a 24-member creative team to produce 300+ daily content pieces, and directed branded content strategy for global partners. Improved the digital funnel, contributing to $14M in investor funding. Collaborated with Instagram leadership to stay updated on platform changes and maintain fresh campaigns. Organized hackathons that fostered creativity and led to cutting-edge marketing solutions. Conducted performance reviews and editorial checks to uphold standards.
Creative Content Lead at Trip Scout, Inc. dba @hotel Delaware
December 1, 2021 - Present
Built and led an AI Content Department, embedding generative AI across scripting, editing workflows, video and photo production, and AI creator development; transformed the team into an AI-native operation and established a sustainable competitive advantage in short-form content production. Spearheaded digital marketing strategies resulting in a 249% increase in hotel.com’s monthly traffic between 2022-11 and 2023-07. Conceptualized and executed innovative promotional campaigns, increasing followers across @hotel social media platforms by 46%. Built and led a creative team of 24 professionals to produce 300+ content pieces daily, driving awareness and bookings. Directed branded content strategy for global partners and ensured alignment with partner KPIs. Led content strategy across reels, carousels, and stories to build audience trust and convert followers into customers, contributing to $14M in investor funding. Regularly collaborated with Instagram executives to stay ahead of platf
Creative Content Lead at Trip Scout, Inc. dba @hotel Delaware, USA (Remote)
December 1, 2021 - Present
Built and led an AI Content Department, integrating generative AI across scripting, editing workflows, video and photo production, and AI creator development to transform the team into an AI-native operation.
Marketing Specialist & Real Estate Broker at Investment House Cairo, Egypt
January 1, 2021 - April 1, 2021
Successfully managed social media platforms, increasing followers by 20% within three months. Directed lead generation campaigns that resulted in a 30% increase in qualified leads, working closely with an external marketing agency.
Marketing Specialist & Real Estate Broker at Investment House
January 1, 2021 - April 30, 2021
Managed on-site and digital marketing efforts; led social media campaigns that grew followers, generated leads, and supported real estate opportunities.
Founder at Maca/w (Madadi Narmar School area mentioned for the role location)
November 1, 2019 - January 31, 2021
Founded and scaled a custom clothing startup, achieving substantial growth in the first year through targeted digital marketing and strategic brand positioning.
Content Creator (Freelance) at Multiple Agencies Worldwide
November 1, 2019 - Present
Built and scaled a personal travel brand across Instagram and TikTok, producing destination-focused short-form content across Europe, Southeast Asia, and the Middle East. Created high-engagement travel storytelling formats around budgets, travel challenges, unique stays, and destination deep dives. Collaborated with clients such as The Four Seasons Bali, Hotel Punta Tragara, Alila Ubud, Movacar, Yawza, boosting their online presence and customer engagement.
Founder at Macaw.eg Cairo, Egypt (Remote)
November 1, 2019 - January 1, 2021
Founded and scaled a custom clothing startup, achieving substantial growth in the first year through targeted digital marketing and strategic brand positioning.
Content Creator at Multi Agencies Worldwide
November 1, 2019 - Present
Built and scaled a personal travel brand across Instagram and TikTok, producing destination-focused short-form content across Europe, Southeast Asia, and the Middle East. Created high-engagement travel storytelling formats around budget routes, travel challenges, unique stays, and destination deep dives. Collaborated with clients such as The Four Seasons Bali, Hotel Punta Tragara, Alila Ubud, Movacar, Yawza, and Invest­ment House Cairo, significantly boosting their online presence and customer engagement.
Founder at Macaw.eg
November 1, 2019 - January 1, 2021
Founded and scaled a custom clothing startup through targeted digital marketing and strategic brand positioning, achieving substantial growth in the first year.
Freelance Content Creator at Multiple Agencies Worldwide
November 1, 2019 - Present
Built and scaled a personal travel brand across Instagram and TikTok, producing destination-focused short-form content across Europe, South East Asia, and the Middle East; developed high-engagement travel storytelling formats and collaborated with clients to boost online presence and customer engagement.
Graphic Design Teacher at Maadi Narmar School
September 1, 2016 - June 30, 2018
Provided informative presentations to students covering fundamentals of graphic design. Assessed and supported 23 students’ progress throughout the term and contributed to learning and development across skills and extracurricular activities.
Graphic Design Teacher at Maadi Narmer School Cairo, Egypt
September 1, 2016 - June 1, 2018
Provided informative presentations to students regarding the fundamentals of Graphic Design and assessed 23 students’ progress throughout the term.
Graphic Design Teacher at Maadi Narmer School
September 1, 2016 - June 1, 2018
Provided informative presentations on the fundamentals of graphic design and assessed 23 students' progress over a term.

Education

Bachelor of Business Administration at Misr International University
January 11, 2030 - January 1, 2022
Bachelor of Business Administration (Marketing) at LUCAR (International) University
January 11, 2030 - September 28, 2026

Qualifications

Entrepreneurs’ Society (AUC) extracurricular activity / training
January 11, 2030 - September 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Education, Real Estate & Construction, Retail, Other

Skills

Experience Level