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I am a strategic marketing professional with expertise in developing and executing successful strategies, analyzing market trends, and segmenting customers. I thrive on turning insights into action and love collaborating across teams to drive growth. My approach blends creativity with data-driven decision-making to deliver measurable results. In my work, I’m proficient in digital channels, email marketing, social media platforms, and analytics. I leverage data-driven insights to optimize campaigns, improve customer journeys, and increase lifetime value for brands.…I am a strategic marketing professional with expertise in developing and executing successful strategies, analyzing market trends, and segmenting customers. I thrive on turning insights into action and love collaborating across teams to drive growth. My approach blends creativity with data-driven decision-making to deliver measurable results. In my work, I’m proficient in digital channels, email marketing, social media platforms, and analytics. I leverage data-driven insights to optimize campaigns, improve customer journeys, and increase lifetime value for brands.

Tai Yen Huan

Digital Marketer, Growth Marketer, Product Marketer, +2

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I am a strategic marketing professional with expertise in developing and executing successful strategies, analyzing market trends, and segmenting customers. I thrive on turning insights into action and love collaborating across teams to drive growth. My approach blends creativity with data-driven decision-making to deliver measurable results. In my work, I’m proficient in digital channels, email marketing, social media platforms, and analytics. I leverage data-driven insights to optimize campaigns, improve customer journeys, and increase lifetime value for brands.…I am a strategic marketing professional with expertise in developing and executing successful strategies, analyzing market trends, and segmenting customers. I thrive on turning insights into action and love collaborating across teams to drive growth. My approach blends creativity with data-driven decision-making to deliver measurable results. In my work, I’m proficient in digital channels, email marketing, social media platforms, and analytics. I leverage data-driven insights to optimize campaigns, improve customer journeys, and increase lifetime value for brands.

Available to hire

I am a strategic marketing professional with expertise in developing and executing successful strategies, analyzing market trends, and segmenting customers. I thrive on turning insights into action and love collaborating across teams to drive growth. My approach blends creativity with data-driven decision-making to deliver measurable results.

In my work, I’m proficient in digital channels, email marketing, social media platforms, and analytics. I leverage data-driven insights to optimize campaigns, improve customer journeys, and increase lifetime value for brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Growth & Digital Marketing Manager at AirAsia Group

October 2, 2019 - Present

Led growth and digital marketing initiatives, delivering YoY 20% growth in total app installs, 18% increase in sign-ups, and 30% growth in overall MAU through targeted user acquisition and CRM journeys. Managed a MYR 2 million monthly marketing budget and a team of 5 media professionals. Collaborated with cross-functional teams to align marketing efforts and messaging. Oversaw relationships with digital agencies and external vendors to ensure effective strategy execution and peak performance. Prepared thorough QBRs aligning business objectives with market opportunities and delivering actionable insights.

Digital Marketing & Planning Lead at Lion Lion Digital Agency

December 2, 2018 - October 2, 2019

Appointed as Google Digital Guru Ambassador and led the agency's Digital Community, achieving an average 15% optimization in ads spend and campaign performance across clients. Secured two new clients per month through effective pitching, led a team to conduct a complete media audit (Google Ads, Analytics, Facebook, Tag Manager), and identified training gaps, delivering quarterly coaching sessions to boost performance.

Senior Digital Marketing Specialist at Lion Lion Digital Agency

August 2, 2017 - December 2, 2018

Led the strategy, development, execution, and optimization of paid digital campaigns. Monitored key metrics (conversions, conversion rate, revenue) and conducted media audits (Google Ads, Analytics, Facebook, Tag Manager). Identified training needs within the digital and client management teams and delivered targeted coaching sessions to improve performance.

Digital Marketing Specialist at Lion Lion Digital Agency

February 2, 2016 - August 2, 2017

Created and managed paid digital campaigns; ensured proper tagging and reporting to measure campaign success; identified trends within data sets and made recommendations to enhance reporting.