Yenna Kim
I’m a multidisciplinary designer and brand/marketing consultant with a BFA from the University of Southern California (Roski School of Art and Design).
About
I’m a multidisciplinary designer and brand/marketing consultant with a BFA from the University of Southern California (Roski School of Art and Design). My work blends brand strategy and identity with visual + spatial design, and I love turning concepts into tangible experiences—whether through pop-up events, immersive campaign materials, or UI/UX-driven storytelling.
Most recently, I led an end-to-end experiential campaign for Oddli, collaborating across event production, communications, and on-site coordination to help drive strong sell-through and audience reach. I’ve also consulted for Relais Mira Peis to shape a heritage-rooted lifestyle brand across positioning, narrative, visual identity direction, and integrated marketing plans (including SEO and web UX).
- 2 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Retail
- Professional Services
Work experience· 4 roles
Repositioned a 17th-century boutique hotel for US acquisition by crafting a heritage-, place-, and lived-experience-led lifestyle brand rooted in Mirepoix, France. Co-developed positioning, brand narrative, visual identity direction, and an integrated marketing roadmap spanning SEO, website UX, and content. Conducted competitive benchmarking, customer discovery, and a SWOT/VRIO assessment as part of a 4-person research team.
Led an end-to-end experiential pop-up event across experiential/spatial design, marketing, on-site production, communications, and team coordination with 10+ student contributors. Designed and produced campaign materials that drove 75% sell-through and drew 200+ attendees in the target audience. Successfully pitched and supported a collaboration to help the brand transition from a playful, build-in-public identity into an elevated lifestyle brand.
Created 3D assets for Infosys’ Mobile World Congress 2025 immersive booth display to help authenticate futuristic brand messaging. Designed 5 custom AR filters and developed the visual language for AI-powered messaging content across web and UI, and built motion-driven pitch decks for client presentations. Led social media initiatives and designed visual assets for two client projects using Figma, Cinema 4D, and Adobe Creative Cloud.
Education
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