Available to hire
I am an independent contractor with a rare hybrid profile across Applied AI (LLMs + workflows + evaluation), SEO intelligence systems, conversion architecture, and business-first digital delivery.
I specialise in turning messy, ambiguous problems into clear systems and turning vague marketing goals into measurable performance outcomes. I’ve operated as founder/operator (Sydney Web Designing → YENDIGITAL), delivering end-to-end engagements across strategy, engineering, and execution. Best suited to remote contract roles requiring systems thinking, cross-functional delivery, and high-leverage applied AI work.
Experience Level
Expert
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Intermediate
Intermediate
Language
English
Fluent
Work Experience
Applied AI Specialist / Prompt Systems Engineer (Contract) at YENDIGITAL
June 1, 2025 - PresentIndependent contract work focused on applied AI delivery, prompt system optimisation, and AI workflow reliability for consumer-facing and business-critical products.
Key responsibilities include refining prompt structures for clarity and consistency, designing rule-based and conditional logic to reduce output drift, and testing AI outputs against defined quality and credibility criteria. Work emphasises governed prompt hierarchies, constraint systems, acceptance criteria, and iterative improvement loops to support launch-ready AI features.
Engagements are typically short-term or sprint-based, requiring rapid diagnosis, high-quality documentation, and close alignment between technical logic, brand voice, and user experience. This role sits at the intersection of prompt engineering, evaluation mindset, and systems thinking rather than experimental or purely creative AI use.
Founder / Digital Strategy & Systems Consultant at Key Discoveries
January 1, 1996 - PresentFounder and director of a long-standing consultancy delivering contract-based digital strategy, systems design, research, and content architecture work across nearly three decades.
This practice developed core strengths in sense-making, structured language, information architecture, and translating complex ideas into usable systems for real people. Work has included website renovation, search-led content strategy, workflow refinement, e-learning system design, research synthesis, and executive-level communication.
This foundation directly informs later applied AI work, particularly in areas requiring language sensitivity, structural coherence, evaluation of outputs, and alignment between human experience and technical systems.
Digital Strategy & Applied AI Consultant (Independent Contractor) at Independent / Confidential Clients
January 1, 2018 - PresentDelivered remote contract engagements across digital systems, search intelligence, and emerging AI-assisted workflows. Known for diagnosing fragmented systems, restoring clarity to language and structure, and supporting decision-making in high-ambiguity environments.
Work involved building repeatable research and synthesis workflows, improving content logic and trust signals, and acting as an independent translator between technical specialists and non-technical stakeholders. This period bridges traditional digital systems work and later applied AI and prompt engineering practice.
E-Learning Consultant / Digital Projects Lead at Emanuel School
May 1, 2009 - April 28, 2017Delivered digital learning, LMS design, managed LMS system (Canvas) and project-based systems work within a formal school environment, supporting both teaching staff and organisational objectives.
Responsibilities included designing and implementing e-learning structures, supporting curriculum delivery through digital platforms, and managing projects that required clear documentation, stakeholder coordination, and practical system adoption. The role combined instructional design, workflow planning, and hands-on platform implementation, translating educational and organisational requirements into usable digital systems.
This work strengthened core capabilities in structured content design, evaluation of learning outcomes, project management, and communicating complex concepts clearly to non-technical users. These skills later became foundational to my work in knowledge architecture, AI-assisted language systems, and governed prompt workflows, where clarity, pacing, and reliability are essential.
Education
Bachelor Creative Arts at Wollongong University
January 20, 1987 - December 1, 1989Completed a multidisciplinary creative arts degree with a major in Musical Composition and minors spanning creative writing, English studies, film studies, and journalism. The program combined formal composition, structural analysis, and critical listening with intensive work in narrative construction, language precision, media analysis, and written communication.
Studies developed strong capabilities in pattern recognition, structure, timing, and meaning across multiple formats, including music, text, and visual media. Training emphasised how audiences interpret, process, and respond to complex material, skills directly applicable to content architecture, instructional design, and later work in AI-assisted language systems.
This cross-disciplinary foundation sharpened my ability to work fluently between creative expression and analytical structure, translating abstract ideas into coherent, intentional outputs. It continues to inform my professional approach to system design, prompt logic, evaluation of language quality, and user-centred communication, where clarity, tone, and pacing are engineered rather than left to chance.
Qualifications
Bachelor Creative Arts
January 20, 1987 - December 1, 1989This qualification provided a structured, interdisciplinary foundation in composition, language, narrative, and media analysis, with an emphasis on how meaning is constructed, perceived, and evaluated across different formats.
Through formal training in musical composition, creative writing, English studies, film studies, and journalism, I developed strong capabilities in pattern recognition, structural thinking, sequencing, and audience response. The program emphasised disciplined creative practice, critical analysis, and the ability to articulate intent clearly, whether through written, auditory, or visual forms.
The qualification strengthened my ability to design coherent systems of meaning, assess quality and credibility, and translate complex or abstract ideas into structured, usable outputs. These skills now directly underpin my professional work in content architecture, instructional design, AI-assisted language systems, and prompt engineering, where tone, clarity, pacing, and trust are treated as engineered requirements rather than subjective preferences.
Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Retail, Government
Experience Level
Expert
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Intermediate
Intermediate
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