Interactive digital guide for Hotel Seiler au Lac. This project provides guests with quick access to hotel services, restaurant information, local recommendations, activities, maps, contact details, and exclusive experiences through an easy-to-use interactive interface. Designed to improve the guest experience while reducing reception workload and increasing engagement with hotel services.

I currently manage the social media content and digital presence for Seiler au Lac, a 4-star lakeside hotel on Lake Brienz, Switzerland.

The project focuses on increasing brand awareness, engagement, and direct bookings through high-quality visual storytelling and strategic content creation.

My responsibilities include:

Developing the hotel’s social media strategy.
Producing cinematic photos and videos using professional cameras and drones.
Creating Instagram Reels, posts, and Stories.
Promoting the hotel, restaurant, lake activities, and local attractions.
Showcasing the guest experience throughout every season.
Collaborating with local tourism businesses to expand reach.
Planning and creating promotional content for events and special offers.
Managing content calendars and optimizing performance through analytics.

The objective is to position Seiler au Lac as one of the leading hospitality brands in the Jungfrau Region by creating authentic, engaging content that inspires travelers to visit and book directly.