Yesenia España

Contributed design expertise to the training and evaluation of frontier AI models; created edge-case design problems to test model limitations and documented optimized solutions; supported the advancement of AI-assisted design workflows, helping shape the future of how creatives collaborate with generative tools.

Partnered with the content director to scale Brightmark’s digital output by ~30% YoY; temporarily served as art director during maternity leave, leveraging design leadership to manage multiple projects; designed social media graphics and templates for LinkedIn and Instagram to tell stories around plastics renewal, RNG, and organics; created modular, mobile-optimized email templates; developed marketing collateral; maintained brand guidelines; contributed creative ideas and concepts; worked on multiple campaigns concurrently.

Collaborated with the director of marketing and art director to develop compelling designs communicating sustainability and innovation; maintained brand guidelines to ensure consistency across all marketing materials; designed brochures, flyers, posters, and digital assets; created promotional assets (social graphics, website banners); developed presentation decks and booth displays; collaborated with cross-functional teams to brainstorm and execute creative strategies; ensured visuals aligned with the overall marketing strategy and developed high-performing Meta ads and edited videos.