I am Yasmeen Amer, a motivated marketing and digital media professional with a Master of Digital Media and a background in journalism. My experience spans editing, social media management, content creation, and brand-building across government, non-profit, and cultural sector organizations. I’ve led campaigns, built content calendars, and maintained consistent brand voices, always driven by attention to detail and meeting tight deadlines. I’m excited to bring this energy and collaborative spirit to your team.

Yasmeen Amer

I am Yasmeen Amer, a motivated marketing and digital media professional with a Master of Digital Media and a background in journalism. My experience spans editing, social media management, content creation, and brand-building across government, non-profit, and cultural sector organizations. I’ve led campaigns, built content calendars, and maintained consistent brand voices, always driven by attention to detail and meeting tight deadlines. I’m excited to bring this energy and collaborative spirit to your team.

Available to hire

I am Yasmeen Amer, a motivated marketing and digital media professional with a Master of Digital Media and a background in journalism.

My experience spans editing, social media management, content creation, and brand-building across government, non-profit, and cultural sector organizations. I’ve led campaigns, built content calendars, and maintained consistent brand voices, always driven by attention to detail and meeting tight deadlines. I’m excited to bring this energy and collaborative spirit to your team.

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Language

English
Fluent

Work Experience

Administrative Assistant at ISED Canada
January 31, 2021 - Present
Data entry of correspondences; editing and drafting responses to ensure accuracy; collecting and managing monthly and annual team statistics; organizing into reports; managing a shared inbox, replying to requests, communicating timelines, and assigning editing requests to coworkers.
Media Monitoring Analyst at CJPME
August 1, 2023 - September 29, 2025
Analyzed daily articles to assess coverage quality; applied media guidelines to critique coverage; drafted well-researched letters explaining improvements and published them on the website.
Social Media Manager at Social Art Gallery Cafe
May 1, 2023 - September 29, 2025
Created and implemented a 3-month content strategy; scheduled posts using Meta Business Suite; maintained brand identity with consistent fonts and styles; wrote blog entries and corresponding posts.
Head of Marketing at Palestinian Student Association
April 1, 2022 - September 29, 2025
Developed marketing strategies to fill events and raise awareness; managed social media engagement and growth; created regular content and developed a brand identity toolkit with the team to ensure content consistency.
Writer & Editor at Capital Current
April 1, 2022 - September 29, 2025
Pitched and wrote unique weekly stories; edited peers' articles before publishing; met deadlines; learned SEO; used social media to promote articles daily.
Sales Associate at Foot Locker
February 1, 2022 - September 29, 2025
Handled customer questions and complaints; product knowledge to assist customers; strengthened team and interpersonal skills; processed cash deposits and reconciled receipts at night.

Education

Master of Digital Media at Toronto Metropolitan University
September 1, 2022 - September 1, 2023
Bachelor of Journalism at Carleton University
September 1, 2018 - May 1, 2022

Qualifications

University of Toronto Certificate in Creative Writing
September 15, 2025 - November 24, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Non-Profit Organization