YV

yeva voskanian

Available to hire

AI-assisted content and marketing leader with 10+ years building full-funnel content systems for SaaS, EdTech, FinTech, Gaming, Web3, and DTC brands.

About

AI-assisted content and marketing leader with 10+ years building full-funnel content systems for SaaS, EdTech, FinTech, Gaming, Web3, and DTC brands. Combines strategy, editorial judgment, analytics, and AI agents to drive acquisition, engagement, and revenue growth.

Known for multi-channel content operations, audience segmentation, conversion-focused assets, SEO and GTM alignment, and leading cross-functional teams. Delivered measurable outcomes including reduced CAC, faster lead-to-client conversion, and large improvements in organic traffic and engagement.

  • 9 years' experience
  • Joined August 2026

Languages

  • EnglishAdvanced
  • ArmenianFluent
  • RussianAdvanced

Industry experience

  • Software & Internet
  • Education
  • Financial Services
  • Gaming
  • Media & Entertainment
  • Professional Services

More experts in Yerevan, Armenia

Work experience· 6 roles

Marketing Content Manager / Strategist (Team Lead)Aug 2024 – Feb 2026 · 1 yr 7 mos

Owned multi-channel content strategy across website, email, blog, paid ads, Reels, and YouTube for TripleTen and EdTech SaaS across US and LATAM markets. Reduced CAC by 31% via audience segmentation and targeted campaigns. Led scripted influencer video campaigns and helped boost sales by 26%. Built AI-assisted SEO that increased blog traffic and engagement by 63% in two months. Improved lead-to-client conversion time from 4 to 2 days by launching new interactive sales materials.

Marketing Manager · IREVMay 2023 – Aug 2024 · 1 yr 4 mos

Led end-to-end content strategy and event marketing for affiliate SaaS across Europe and Asia markets. Identified new GTM opportunities through competitor and market analysis. Wrote SEO articles with a 4.7% CTR and 500+ daily organic impressions. Built a LinkedIn community, growing engagement by 215% in one month. Tripled website traffic by optimizing UX/UI with Google Analytics insights.

Content Team Lead · Blockmate.ioJan 2023 – Aug 2024 · 1 yr 8 mos

Aligned a 4-person remote team to product roadmap and marketing strategy. Restructured Webflow website UX/UI, boosting engagement by 31%. Built lead-generation funnels (e-books, emails, patch notes), driving 18% more MQLs. Grew organic traffic by 37% in two months using Semrush, Ahrefs, and Google Analytics.

One-time Project Content Manager · Mystical MusesJan 2022 – Dec 2022 · 1 yr
Content Marketing / Content & Editorial Lead (early career)Dec 2016 – Jan 2017 · 2 mos
Head of Content · BetConstructDec 2016 – Feb 2023 · 6 yrs 3 mos

Education

English Language Theory and Intercultural Communication (Applied Linguistics) · Slavonic University (RAU)2012 – 2016

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