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AI-assisted content and marketing leader with 10+ years building full-funnel content systems for SaaS, EdTech, FinTech, Gaming, Web3, and DTC brands. Combines strategy, editorial judgment, analytics, and AI agents to drive acquisition, engagement, and revenue growth. Known for multi-channel content operations, audience segmentation, conversion-focused assets, SEO and GTM alignment, and leading cross-functional teams. Delivered measurable outcomes including reduced CAC, faster lead-to-client conversion, and large improvements in organic traffic and engagement.…AI-assisted content and marketing leader with 10+ years building full-funnel content systems for SaaS, EdTech, FinTech, Gaming, Web3, and DTC brands. Combines strategy, editorial judgment, analytics, and AI agents to drive acquisition, engagement, and revenue growth. Known for multi-channel content operations, audience segmentation, conversion-focused assets, SEO and GTM alignment, and leading cross-functional teams. Delivered measurable outcomes including reduced CAC, faster lead-to-client conversion, and large improvements in organic traffic and engagement.

yeva voskanian

Marketing Strategist, Content Strategist, Content Producer, +1

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AI-assisted content and marketing leader with 10+ years building full-funnel content systems for SaaS, EdTech, FinTech, Gaming, Web3, and DTC brands. Combines strategy, editorial judgment, analytics, and AI agents to drive acquisition, engagement, and revenue growth. Known for multi-channel content operations, audience segmentation, conversion-focused assets, SEO and GTM alignment, and leading cross-functional teams. Delivered measurable outcomes including reduced CAC, faster lead-to-client conversion, and large improvements in organic traffic and engagement.…AI-assisted content and marketing leader with 10+ years building full-funnel content systems for SaaS, EdTech, FinTech, Gaming, Web3, and DTC brands. Combines strategy, editorial judgment, analytics, and AI agents to drive acquisition, engagement, and revenue growth. Known for multi-channel content operations, audience segmentation, conversion-focused assets, SEO and GTM alignment, and leading cross-functional teams. Delivered measurable outcomes including reduced CAC, faster lead-to-client conversion, and large improvements in organic traffic and engagement.

Available to hire

AI-assisted content and marketing leader with 10+ years building full-funnel content systems for SaaS, EdTech, FinTech, Gaming, Web3, and DTC brands. Combines strategy, editorial judgment, analytics, and AI agents to drive acquisition, engagement, and revenue growth.

Known for multi-channel content operations, audience segmentation, conversion-focused assets, SEO and GTM alignment, and leading cross-functional teams. Delivered measurable outcomes including reduced CAC, faster lead-to-client conversion, and large improvements in organic traffic and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Armenian

Fluent

Russian

Advanced

Work Experience

Marketing Content Manager / Strategist (Team Lead)

August 1, 2024 - February 1, 2026

Owned multi-channel content strategy across website, email, blog, paid ads, Reels, and YouTube for TripleTen and EdTech SaaS across US and LATAM markets. Reduced CAC by 31% via audience segmentation and targeted campaigns. Led scripted influencer video campaigns and helped boost sales by 26%. Built AI-assisted SEO that increased blog traffic and engagement by 63% in two months. Improved lead-to-client conversion time from 4 to 2 days by launching new interactive sales materials.

Marketing Manager at IREV

May 1, 2023 - August 1, 2024

Led end-to-end content strategy and event marketing for affiliate SaaS across Europe and Asia markets. Identified new GTM opportunities through competitor and market analysis. Wrote SEO articles with a 4.7% CTR and 500+ daily organic impressions. Built a LinkedIn community, growing engagement by 215% in one month. Tripled website traffic by optimizing UX/UI with Google Analytics insights.

Content Team Lead at Blockmate.io

January 1, 2023 - August 1, 2024

Aligned a 4-person remote team to product roadmap and marketing strategy. Restructured Webflow website UX/UI, boosting engagement by 31%. Built lead-generation funnels (e-books, emails, patch notes), driving 18% more MQLs. Grew organic traffic by 37% in two months using Semrush, Ahrefs, and Google Analytics.

One-time Project Content Manager at Mystical Muses

January 1, 2022 - December 31, 2022

Produced end-to-end content for an NFT art project, generating $13,000 in revenue on OpenSea at launch. Built and scaled Twitter and Discord communities, improving engagement and retention.

Content Marketing / Content & Editorial Lead (early career)

December 2, 2016 - January 1, 2017

Head of Content at BetConstruct

December 1, 2016 - February 1, 2023

Ran content production across EMEA, adapting it to cultural and regulatory differences. Scaled a 10-person content team and streamlined workflows in Jira. Developed creative content for 200+ releases annually, strengthening brand presence. Drove 143% YoY organic traffic growth via an SEO-driven strategy. Worked on sales collateral that closed SaaS deals worth $50,000+; launched an email marketing strategy that boosted upsell revenue by 24%. Interviewed C-level executives and produced thought leadership and edited editorial content for UK and US industry publications (e.g., iGamingBusiness, Gambling Insider, EGR Global). Co-created branding and GTM strategy for 7 sub-brands across gaming, AI, and Web3.