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Fearless graphic designer pushing boundaries in visual storytelling—reshaping brand identities with bold, captivating design. I merge creativity with strategy to boost engagement and make brands unforgettable. I lead creative initiatives across merchandise, digital content, and brand systems, translating research and storytelling into cohesive visual experiences. From motion graphics to social media design, I focus on clarity, impact, and audience connection.…Fearless graphic designer pushing boundaries in visual storytelling—reshaping brand identities with bold, captivating design. I merge creativity with strategy to boost engagement and make brands unforgettable. I lead creative initiatives across merchandise, digital content, and brand systems, translating research and storytelling into cohesive visual experiences. From motion graphics to social media design, I focus on clarity, impact, and audience connection.

Esther Choe

Graphic Designer, Brand Designer, Illustrator, +6

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Fearless graphic designer pushing boundaries in visual storytelling—reshaping brand identities with bold, captivating design. I merge creativity with strategy to boost engagement and make brands unforgettable. I lead creative initiatives across merchandise, digital content, and brand systems, translating research and storytelling into cohesive visual experiences. From motion graphics to social media design, I focus on clarity, impact, and audience connection.…Fearless graphic designer pushing boundaries in visual storytelling—reshaping brand identities with bold, captivating design. I merge creativity with strategy to boost engagement and make brands unforgettable. I lead creative initiatives across merchandise, digital content, and brand systems, translating research and storytelling into cohesive visual experiences. From motion graphics to social media design, I focus on clarity, impact, and audience connection.

Available to hire

Fearless graphic designer pushing boundaries in visual storytelling—reshaping brand identities with bold, captivating design. I merge creativity with strategy to boost engagement and make brands unforgettable.

I lead creative initiatives across merchandise, digital content, and brand systems, translating research and storytelling into cohesive visual experiences. From motion graphics to social media design, I focus on clarity, impact, and audience connection.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Korean

Intermediate

Work Experience

Content Producer Intern at Sony Music Entertainment

May 1, 2026 - Present

Create motion graphics, album visualizers, and short-form video content using After Effects and Premiere Pro. Collaborate with creative teams to strengthen artist storytelling and audience engagement across platforms.

Lead Graphic Designer at Roblox (SCADpro team project)

January 1, 2026 - March 1, 2026

Partnered with a cross-functional SCADpro team to study emerging digital behaviors and envision future opportunities for Roblox. Transformed research into a cohesive platform concept while leading creative direction, identity systems, and pitch development for final presentation.

Lead Graphic Designer at Roblox (SCADpro)

January 1, 2026 - March 1, 2026

Partnered with a cross-functional SCADpro team to investigate emerging digital behaviors and envision future opportunities for Roblox. Transformed research into a platform concept while leading creative direction, identity systems, and pitch development for final presentation.

Graphic Designer Intern at Not Dead Yet Media

January 1, 2026 - Present

Develop brand identities, merchandise, and digital assets for musicians through logo design, website redesign, and visual content creation. Refine UX, strengthen artist branding, and support podcast production across platforms.

Founder at Project JOT (independent apparel brand)

December 1, 2025 - Present

Direct brand strategy and creative direction for a storytelling- and social-commentary-centered apparel brand. Oversee merchandise design and digital experiences across web, social media, and marketing.

Graphic Designer / Motion Lead at Evol Motion

December 1, 2025 - June 1, 2026

Directed creative initiatives and maintained brand consistency across merchandise, digital content, and visual assets.

Founder at Project JOT

December 1, 2025 - Present

Founded an independent apparel brand centered on storytelling and social commentary. Directed brand strategy, creative direction, merchandise design, and digital experiences across web, social media, and marketing.

Summer Graphic Internship at Starbenders

May 1, 2025 - September 1, 2025

Produced album art, merchandise, and social media content to transform the band’s rebrand, visibility, and overall growth. Explored new visual directions that helped shape and strengthen the band’s identity while adapting to label feedback.

Graphic Internship at Starbenders

May 1, 2025 - September 1, 2025

Produced album art, merchandise, and social media content to transform the band’s rebrand, visibility, and growth. Explored new visual directions that helped shape and strengthen the band’s identity while incorporating label feedback.

Graphic and Branding Founder & President at SCAD Graphic and Branding (Student Organization)

March 1, 2025 - May 1, 2026

Founded and led a student design organization focused on professional development through workshops, industry partnerships, design competitions, and community engagement.

Founder at SCAD Graphic and Branding Collective

March 1, 2025 - Present

Founded a student-driven organization focused on collaboration and professional growth through design competitions. Built a creative community that encourages teamwork, innovation, and portfolio growth; organized real-world branding challenges and opportunities for members to gain hands-on experience.

Social Media Graphic Designer at Lewkin

December 1, 2024 - August 1, 2025

Enhanced audience engagement by creating aesthetically appealing Instagram posts and designing content to market the brand’s clothing in media displays for Korean and Western audiences.

Graphic Designer at Lewkin

December 1, 2024 - August 1, 2025

Enhance audience engagement by creating aesthetically appealing Instagram posts and marketing graphics that showcase the brand’s featured clothing for Korean and Western audiences.

Contract Graphic Designer at Kuick Noodles

June 1, 2024 - October 1, 2025

Developed the brand’s interior and exterior visual identity by designing the logo, creating an appealing color palette, and shaping a cohesive visual style. Collaborated with the owner to continuously produce new, compelling marketing graphics.