I'm Yashar Heidari, a Social Media & Brand Marketing Specialist based in Messina, Italy. I have 5 years of experience building channel strategies, paid and organic campaigns, and brand-led growth across B2B SaaS and consumer platforms. At Cafe Bazaar, I shipped 80+ campaigns across Meta, LinkedIn, and TikTok, reaching 8M impressions per month and 1.4M unique users, while growing branded follower base by 54% across 3 channels through a 12-episode short-form video series (avg. 380K views). I managed a $25K/month paid social budget with 3.1x ROAS on performance campaigns, beating a 2.2x target, and built a brand voice guide adopted across 4 teams, cutting content approval cycles from 5 days to 36 hours. I ran 18 creative A/B tests on hooks, thumbnails, and CTAs, lifting CTR from 1.1% to 2.6%, and leveraged Claude and Midjourney to produce 120+ concept variations per quarter, speeding creative briefs by 45%.

Yashar Heidari

I'm Yashar Heidari, a Social Media & Brand Marketing Specialist based in Messina, Italy. I have 5 years of experience building channel strategies, paid and organic campaigns, and brand-led growth across B2B SaaS and consumer platforms. At Cafe Bazaar, I shipped 80+ campaigns across Meta, LinkedIn, and TikTok, reaching 8M impressions per month and 1.4M unique users, while growing branded follower base by 54% across 3 channels through a 12-episode short-form video series (avg. 380K views). I managed a $25K/month paid social budget with 3.1x ROAS on performance campaigns, beating a 2.2x target, and built a brand voice guide adopted across 4 teams, cutting content approval cycles from 5 days to 36 hours. I ran 18 creative A/B tests on hooks, thumbnails, and CTAs, lifting CTR from 1.1% to 2.6%, and leveraged Claude and Midjourney to produce 120+ concept variations per quarter, speeding creative briefs by 45%.

Available to hire

I’m Yashar Heidari, a Social Media & Brand Marketing Specialist based in Messina, Italy. I have 5 years of experience building channel strategies, paid and organic campaigns, and brand-led growth across B2B SaaS and consumer platforms. At Cafe Bazaar, I shipped 80+ campaigns across Meta, LinkedIn, and TikTok, reaching 8M impressions per month and 1.4M unique users, while growing branded follower base by 54% across 3 channels through a 12-episode short-form video series (avg. 380K views). I managed a $25K/month paid social budget with 3.1x ROAS on performance campaigns, beating a 2.2x target, and built a brand voice guide adopted across 4 teams, cutting content approval cycles from 5 days to 36 hours. I ran 18 creative A/B tests on hooks, thumbnails, and CTAs, lifting CTR from 1.1% to 2.6%, and leveraged Claude and Midjourney to produce 120+ concept variations per quarter, speeding creative briefs by 45%.

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Language

English
Advanced
Turkish
Fluent
Azerbaijani
Fluent
Italian
Advanced

Work Experience

Social Media & Brand Marketing Specialist at Cafe Bazaar
January 1, 2023 - January 1, 2025
Shipped 80+ organic and paid campaigns across Meta, LinkedIn, and TikTok, reaching 8M+ impressions/month and 1.4M unique users. Grew branded follower base 54% across 3 channels by launching a 12-episode short-form video series (avg. 380K views). Managed a $25K/month paid social budget with 3.1x ROAS on performance campaigns, beating the 2.2x target. Built a brand voice guide adopted across 4 teams, cutting content approval cycles from 5 days to 36 hours. Ran 18 creative A/B tests on hook, thumbnail, and CTA, lifting average CTR from 1.1% to 2.6%. Leveraged Claude and Midjourney to produce 120+ concept variations per quarter, speeding creative briefing by 45%.
Social & Community Marketing Specialist at Jumbula
January 1, 2020 - January 1, 2023
Grew social followers 46% and referral traffic 33% YoY across LinkedIn, Facebook, and Twitter. Launched a 6-week LinkedIn thought-leadership program with founders—delivered 4.2M impressions and 180 MQLs. Built and managed a 2,400-member Facebook community driving a 28% retention uplift. Produced 300+ social posts and 20 short-form videos, lifting engagement rate from 2.4% to 5.1%. Ran paid social experiments with a $180K annual budget, achieving a $42 blended CAC vs. a $60 target.

Education

BSc Computer Science (Data Analysis) at University of Messina
January 11, 2030 - April 22, 2026
BSc Computer Science (Data Analysis) at University of Messina
January 11, 2030 - April 22, 2026

Qualifications

Bachelor's Degree in Economics & Data Analysis
January 11, 2030 - February 26, 2026
Meta Blueprint - Certified Media Buying Professional
January 1, 2024 - April 22, 2026
LinkedIn Marketing Insider - LinkedIn Learning
January 1, 2024 - April 22, 2026
HubSpot Social Media Marketing Certified - HubSpot Academy
January 1, 2024 - April 22, 2026
Meta Blueprint - Certified Media Buying Professional
January 1, 2024 - April 22, 2026
LinkedIn Marketing Insider - LinkedIn Learning
January 1, 2024 - April 22, 2026
HubSpot Social Media Marketing Certified - HubSpot Academy
January 1, 2024 - April 22, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Education