I’m Yashar Heidari, a Social Media & Brand Marketing Specialist based in Messina, Italy. I have 5 years of experience building channel strategies, paid and organic campaigns, and brand-led growth across B2B SaaS and consumer platforms. At Cafe Bazaar, I shipped 80+ campaigns across Meta, LinkedIn, and TikTok, reaching 8M impressions per month and 1.4M unique users, while growing branded follower base by 54% across 3 channels through a 12-episode short-form video series (avg. 380K views). I managed a $25K/month paid social budget with 3.1x ROAS on performance campaigns, beating a 2.2x target, and built a brand voice guide adopted across 4 teams, cutting content approval cycles from 5 days to 36 hours. I ran 18 creative A/B tests on hooks, thumbnails, and CTAs, lifting CTR from 1.1% to 2.6%, and leveraged Claude and Midjourney to produce 120+ concept variations per quarter, speeding creative briefs by 45%.
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