Yifei Sheng

Self-initiated cultural identity study / October 2026 A speculative identity direction exploring the idea of gathering around a shared table. The folded dumpling and rising steam inform the mark, while Shanghai's shikumen gateways suggest welcome and arrival. A seal-inspired accent uses the Chinese character for gathering. The result is a bilingual visual system in vermilion, rice-paper ivory, tea ink and bamboo tones. My design style draws on historical stories and cultural ideas, translating their meaning into clear, contemporary identities. This presentation includes the design point of view, cultural references, identity rationale, logo system, colour and typography. Status and credits: This is a newly created, self-initiated, AI-assisted concept study. It is not the restaurant's current identity or a client-approved rollout. Imagery was developed through AI-assisted image generation and vector/page composition; no sales, engagement or implementation results are claimed. Cultural references: Shanghai municipal / Nanxiang](https://www.twine.net/signin Shanghai municipal / Shikumen](https://www.twine.net/signin UNESCO / Chinese seal engraving](https://www.twine.net/signin

• Brand Designer
• Graphic Designer
• Illustrator
• +1

Self-initiated brand character study / October 2026 Tuantuan is a new mascot concept whose name draws on the idea of reunion. The dumpling silhouette, folded crown and vermilion apron translate the product into a welcoming personality. The study explores a 3D-style visual, front/side/rear views, a package label and a thank-you card: small touchpoints that can carry the same warmth across a brand. Status and credits: These are newly created, AI-assisted concept images. They are not a delivered client commission, an editable 3D mesh, a production model, a rig or a finished animation. Character development and production deliverables would be scoped separately for a real client brief. Part of the same Shanghai Xiaolongbao cultural identity concept; no client approval, rollout or business outcomes are claimed.

• Brand Designer
• Graphic Designer
• Illustrator

Self-initiated hospitality communication study / October 2026 An extension of the cultural identity into practical restaurant communication: a bilingual menu, an illustrated cultural poster, a product-led poster and three connected social assets. The system balances expressive Chinese headlines with readable English information and a restrained colour hierarchy. The concept moves from cultural storytelling to appetite and brand familiarity while keeping a coherent visual voice. Status and credits: This is a new, self-initiated, AI-assisted concept study. Menu text is illustrative; dishes, prices and allergen information are not approved operator information. Food and packaging images are AI-generated concept visuals, not photographs documenting an actual restaurant's products or a launched campaign. No publication, sales or engagement results are claimed. Part of the same Shanghai Xiaolongbao concept world as Cultural Identity Study](https://www.twine.net/signin

• Brand Designer
• Content Creator
• Graphic Designer
• +1