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Creatively curious marketing and project support professional with a Master of Commerce in Marketing Analytics from UNSW and hands-on experience across content development, workshops, presentations, research, customer-facing environments and cross-functional projects. Experienced in turning insights into ideas, materials and recommendations through market research, stakeholder collaboration and practical execution. Strong mix of online and offline experience, from digital content and pitch decks to workshops, customer interaction and in-person brand experience.…Creatively curious marketing and project support professional with a Master of Commerce in Marketing Analytics from UNSW and hands-on experience across content development, workshops, presentations, research, customer-facing environments and cross-functional projects. Experienced in turning insights into ideas, materials and recommendations through market research, stakeholder collaboration and practical execution. Strong mix of online and offline experience, from digital content and pitch decks to workshops, customer interaction and in-person brand experience.

Yijun Chen

Marketing Analyst, Marketing Consultant, Marketing Strategist, +2

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Creatively curious marketing and project support professional with a Master of Commerce in Marketing Analytics from UNSW and hands-on experience across content development, workshops, presentations, research, customer-facing environments and cross-functional projects. Experienced in turning insights into ideas, materials and recommendations through market research, stakeholder collaboration and practical execution. Strong mix of online and offline experience, from digital content and pitch decks to workshops, customer interaction and in-person brand experience.…Creatively curious marketing and project support professional with a Master of Commerce in Marketing Analytics from UNSW and hands-on experience across content development, workshops, presentations, research, customer-facing environments and cross-functional projects. Experienced in turning insights into ideas, materials and recommendations through market research, stakeholder collaboration and practical execution. Strong mix of online and offline experience, from digital content and pitch decks to workshops, customer interaction and in-person brand experience.

Available to hire

Creatively curious marketing and project support professional with a Master of Commerce in Marketing Analytics from UNSW and hands-on experience across content development, workshops, presentations, research, customer-facing environments and cross-functional projects. Experienced in turning insights into ideas, materials and recommendations through market research, stakeholder collaboration and practical execution. Strong mix of online and offline experience, from digital content and pitch decks to workshops, customer interaction and in-person brand experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Research Officer at University of New South Wales (UNSW), Sydney, NSW, Australia

October 1, 2024 - Present

Oversaw data operations across three research projects, including collection, cleaning, verification, and analysis. Authored and revised three academic papers while maintaining research integrity. Mentored interns through project meetings and training sessions to streamline workflows. Conducted a market entry study for an energy drink brand using targeted surveys and focus group interviews to identify consumer insights, then translated findings into product positioning and brand differentiation recommendations. Presented a research abstract at the 46th ISMS Marketing Science Conference.

Marketing Consulting Intern at Say66 (say66.com), Sydney, NSW, Australia

February 1, 2024 - May 1, 2024

Led weekly strategy meetings with senior executives and achieved a 100% project delivery rate. Analyzed five key competitors and recommended partnerships with five institutions for market entry. Conducted global market analysis across four countries, identifying three expansion opportunities. Designed a customer interview template and hosted three interviews with targeted speech therapists. Developed marketing plans using LinkedIn and Instagram tactics with projected 20% brand engagement growth. Built financial models proposing pricing strategies to increase revenue by 15%. Delivered the marketing plan report and presentation with data visualisation and strategy alignment.

Product Design and Marketing - Founding Team Member at OpenOnion (openonion.ai), Sydney, NSW, Australia

January 1, 2024 - November 1, 2024

Developed and implemented customer journey maps to improve user experience and supported UI/UX design. Led creation of product prototypes in Figma through cross-functional collaboration. Designed promotional materials in Canva, achieving a 40% increase in campaign effectiveness. Built LinkedIn content strategy generating 8,000+ impressions and 20% engagement. Created pitch decks using Lean Canvas, Business Model Canvas and design thinking. Managed a beta testing community, conducted user interviews and product testing, and used feedback to validate and improve product features.

Operation Management Intern at Practicum (practicum.ai), Sydney, NSW, Australia

November 1, 2023 - May 1, 2024

Proposed a strategic focus shift to bridge the gap between academic studies and industry needs, leading to new product and services design and development. Hosted three mentor interviews with 150+ audiences, and spoke in Excel AI function workshops. Organized weekly meetings using OneDrive for document management and Blue.cc for scheduling. Designed promotional materials, managed event data, and enhanced customer relations through Encharge CRM support with detailed tracking in Excel, improving customer satisfaction by 20%.

Volunteer Retail Assistant at Ted Noffs Op Shop, Petersham, NSW, Australia

October 1, 2023 - Present

Processed daily sales using POS systems to ensure accurate transactions and cash handling. Styled mannequins and curated store displays to highlight featured items and generate interest. Assisted customers with clothing and accessory selection based on style, fit and seasonal relevance. Organized and rotated high volumes of stock to keep displays neat and consistent, and supported opening and closing duties to maintain an orderly shop environment.

Work Placement at UNSW Student Mental Health and Wellbeing, Sydney, NSW, Australia

May 1, 2023 - July 1, 2023

Created and tested a Qualtrics pilot survey with a team of five, coordinating question flow and response logic across 60+ items. Collected, organized, and reviewed feedback from 60 respondents to support the next stage of survey development.

Education

Master of Commerce (Extension) - Marketing Analytics at University of New South Wales (UNSW), Sydney, NSW, Australia

September 1, 2022 - May 1, 2024

Bachelor of Business Administration (Honours, Second Class Upper Division) - Global Business Management (minor: Marketing) at The Chinese University of Hong Kong, Shenzhen (CUHKSZ), Shenzhen, China

September 1, 2017 - May 1, 2021

Foreign Exchange Program at Hanyang University, Seoul, Korea

June 1, 2019 - July 1, 2019