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Media and marketing strategist with 18+ years of experience spanning traditional media, digital marketing, and podcast growth. Built a foundation in content distribution, affiliate sales, partnership development, and B2B marketing before expanding into digital strategy, SEO, and multi-channel campaign execution over the past five years. Most recently focused on podcast and media growth—leading audience development, platform optimization (Apple, Spotify, YouTube), content repurposing systems, and partner strategy to increase discoverability, engagement, and monetization. Combines deep traditional media expertise with modern digital execution to build scalable, high-impact media brands.…Media and marketing strategist with 18+ years of experience spanning traditional media, digital marketing, and podcast growth. Built a foundation in content distribution, affiliate sales, partnership development, and B2B marketing before expanding into digital strategy, SEO, and multi-channel campaign execution over the past five years. Most recently focused on podcast and media growth—leading audience development, platform optimization (Apple, Spotify, YouTube), content repurposing systems, and partner strategy to increase discoverability, engagement, and monetization. Combines deep traditional media expertise with modern digital execution to build scalable, high-impact media brands.

Yvette Marie Inclan

Podcast Producer, Digital Marketer, Marketing Strategist, +2

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Media and marketing strategist with 18+ years of experience spanning traditional media, digital marketing, and podcast growth. Built a foundation in content distribution, affiliate sales, partnership development, and B2B marketing before expanding into digital strategy, SEO, and multi-channel campaign execution over the past five years. Most recently focused on podcast and media growth—leading audience development, platform optimization (Apple, Spotify, YouTube), content repurposing systems, and partner strategy to increase discoverability, engagement, and monetization. Combines deep traditional media expertise with modern digital execution to build scalable, high-impact media brands.…Media and marketing strategist with 18+ years of experience spanning traditional media, digital marketing, and podcast growth. Built a foundation in content distribution, affiliate sales, partnership development, and B2B marketing before expanding into digital strategy, SEO, and multi-channel campaign execution over the past five years. Most recently focused on podcast and media growth—leading audience development, platform optimization (Apple, Spotify, YouTube), content repurposing systems, and partner strategy to increase discoverability, engagement, and monetization. Combines deep traditional media expertise with modern digital execution to build scalable, high-impact media brands.

Available to hire

Media and marketing strategist with 18+ years of experience spanning traditional media, digital marketing, and podcast growth. Built a foundation in content distribution, affiliate sales, partnership development, and B2B marketing before expanding into digital strategy, SEO, and multi-channel campaign execution over the past five years.

Most recently focused on podcast and media growth—leading audience development, platform optimization (Apple, Spotify, YouTube), content repurposing systems, and partner strategy to increase discoverability, engagement, and monetization. Combines deep traditional media expertise with modern digital execution to build scalable, high-impact media brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Manager, Digital Marketing at Caruso, Los Angeles, CA

October 1, 2021 - September 1, 2023

Delivered high-impact digital marketing projects on time and within budget while overseeing website operations and performance. Developed and executed multi-channel campaigns across social media, email, SEO/SEM, and paid media to increase brand awareness, traffic, and customer retention. Leveraged SEO strategy, A/B testing, and performance analytics to optimize user experience and improve conversions. Managed website content and design consistency, handled technical troubleshooting, and aligned digital initiatives with evolving industry trends.

Podcast Marketing & Growth Strategist at Y M ILLC, West Hollywood, CA

January 1, 2021 - Present

Developed and executed full-funnel podcast marketing strategies across launch, growth, and monetization. Optimized podcast discoverability through SEO, metadata, and platform-specific algorithmic approaches. Led content repurposing across Instagram, TikTok, YouTube Shorts, email, and partner channels. Managed guest outreach, PR coordination, and strategic collaborations. Analyzed performance metrics (downloads, watch time, retention, engagement) to inform growth strategy. Created sponsor one-sheets, pitch decks, and partnership frameworks, oversaw YouTube channel optimization and organic growth, and maintained consistent brand voice across all channels. Delivered notable results including ranking growth in Apple Podcasts, increased downloads and combined social reach, and multi-platform audience growth for a lifestyle brand targeting women 40+.

Director of Business Development at VADE Media, Beverly Hills, CA

January 1, 2018 - January 1, 2021

Provided operational leadership and strategic direction for distribution and logistics functions, aligning execution with revenue growth and customer satisfaction goals. Partnered cross-functionally with Sales and Customer teams to drive performance and resolve operational challenges. Supported platform development initiatives, talent acquisition, and team growth to scale operations effectively. Focused on continuous improvement, partner experience, and maintaining a strong brand reputation through active consumer review management.

Manager, Content Distribution and Partner Marketing at Ovation TV, Los Angeles, CA

January 1, 2017 - January 1, 2018

Managed national affiliate relationships across TV Everywhere and VOD platforms, collaborating with Sales to integrate marketing proposals and promotional strategies. Skilled in partner activations, sponsorship development, and event execution—driving revenue, expanding distribution, and delivering projects on time within scope.

Marketing Manager, Distribution Marketing at Fox Networks Group, Los Angeles, CA

January 1, 2007 - January 1, 2016

Managed corporate marketing relationships with the nation’s largest multichannel video programming distributors (MVPDs), including AT&T/DIRECTV, Comcast, Time Warner Cable, Verizon Fios, Cablevision, and Mediacom. Spearheaded national account marketing efforts across network platforms, coordinating creation, sell-in, and execution of company-led marketing campaigns designed to support network renewals and carriage goals for both linear and non-linear distribution.