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I am a Singapore-based strategy and brand experience leader with a track record of turning insights into differentiated brands and measurable impact. I have collaborated with agencies and startups across APAC to drive growth through strategic thinking, brand development, and UX-driven delivery. Currently a Partner at Sage & Saga, I guide strategy and client delivery from Singapore, helping clients evolve their brand portfolios and customer journeys using human-centered design and rigorous, collaborative approaches.…I am a Singapore-based strategy and brand experience leader with a track record of turning insights into differentiated brands and measurable impact. I have collaborated with agencies and startups across APAC to drive growth through strategic thinking, brand development, and UX-driven delivery. Currently a Partner at Sage & Saga, I guide strategy and client delivery from Singapore, helping clients evolve their brand portfolios and customer journeys using human-centered design and rigorous, collaborative approaches.

Yirong Tan

Brand Strategist, Content Strategist, Marketing Consultant, +4

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I am a Singapore-based strategy and brand experience leader with a track record of turning insights into differentiated brands and measurable impact. I have collaborated with agencies and startups across APAC to drive growth through strategic thinking, brand development, and UX-driven delivery. Currently a Partner at Sage & Saga, I guide strategy and client delivery from Singapore, helping clients evolve their brand portfolios and customer journeys using human-centered design and rigorous, collaborative approaches.…I am a Singapore-based strategy and brand experience leader with a track record of turning insights into differentiated brands and measurable impact. I have collaborated with agencies and startups across APAC to drive growth through strategic thinking, brand development, and UX-driven delivery. Currently a Partner at Sage & Saga, I guide strategy and client delivery from Singapore, helping clients evolve their brand portfolios and customer journeys using human-centered design and rigorous, collaborative approaches.

Available to hire

I am a Singapore-based strategy and brand experience leader with a track record of turning insights into differentiated brands and measurable impact. I have collaborated with agencies and startups across APAC to drive growth through strategic thinking, brand development, and UX-driven delivery.

Currently a Partner at Sage & Saga, I guide strategy and client delivery from Singapore, helping clients evolve their brand portfolios and customer journeys using human-centered design and rigorous, collaborative approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Partner at Sage & Saga

July 1, 2025 - Present

Leading strategy and experience engagements as Partner, directing client relationships and cross-functional teams to deliver brand strategy, experience design and growth initiatives for clients in Singapore and across APAC.

Strategy Director at Yonder Consulting

January 1, 2023 - June 30, 2025

Directed strategy and experience work for clients across sectors, building brand-led growth and customer journeys; led teams and business development; collaborated with CHV and other partners.

Associate Director — Strategy and Experience at CHV (acquired by Yonder Consulting)

January 1, 2021 - December 31, 2022

Oversaw strategy and experience design engagements; led teams, shaped portfolio strategy, and drove client outcomes for major brands.

Senior Consultant at CHV

November 1, 2018 - December 31, 2020

Delivered strategic projects, brand and experience design, and client stewardship; supported senior leadership.

Senior Consultant at Interbrand

July 1, 2018 - October 31, 2018

Contributed to brand strategy and identity work, leading client-facing engagements and collaborating with cross-functional teams.

Consultant at Interbrand

April 1, 2017 - June 30, 2018

Supported brand strategy and experience design projects, contributing to client deliverables and insights.

Associate Consultant at Interbrand

January 1, 2016 - March 31, 2017

Assisted in brand strategy and project delivery; supported research, analytics and creative development.

Co-founder at Nomnom Enterprise LLP

January 1, 2014 - December 31, 2015

Co-founded Nomnom; Led business, brand and portfolio strategy development, and new business initiatives.

Co-founder at OOAK

July 1, 2012 - December 31, 2013

Conceptualised by a team of two, OOAK's vision was to help home bakers set up and scale their businesses through shared resources and networks. In Jan 2014, OOAK was rebranded and introduced as Nomnom.