Available to hire
I’m a UX-focused designer blending creative experimentation with brand and marketing awareness. I have experience in both team collaboration and leadership, delivering user-centered digital projects with strong attention to usability, detail, and design consistency.
Currently pursuing an MA in Digital Media Production at University College London, and a BSc in Interactive Media from the University of York, I enjoy bridging design and technology to craft engaging experiences. I love turning client briefs into clear, accessible interfaces and leading cross-functional teams to bring projects to life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Czech
Advanced
French
Intermediate
Work Experience
Portfolio Project at Self-Directed
April 1, 2026 - April 30, 2026Social Media Content and Drink Menu Design: Completed a design case study of a peach-flavour spirit targeting to simulate a real-world client brief.
Linguistic Tester - Freelance at Transperfect
March 3, 2026 - PresentAnalyzed and identified web page errors on layout and localization accuracy. Documented errors with organized categorisation, comments and screenshots following professional guidelines. Communicated technical issues and troubleshooting steps to stakeholders.
Portfolio Project at Self-Directed
March 1, 2026 - March 31, 2026Personalised wish list: Executed a design assignment based on a real-world product scenario, focusing on usability and interface clarity.
Linguistic Tester at Transperfect - Freelance
March 1, 2026 - April 30, 2026Identified and analyzed web page errors related to layout, localization, and user experience. Processed ~30 error reports daily, providing structured documentation, screenshots, and comments aligned with QA standards. Communicated technically and efficiently, supporting troubleshooting and resolution processes.
Branding Graphics Designer at Self-Directed
February 1, 2026 - February 28, 2026At Yi's branding graphics: Created brand logo with selected color gradient and typography for a tea shop to depict the sunset moment of ease and comfort during their rest in the day.
Participant at General Assembly Creative Skill Academy for Creatives
June 1, 2025 - August 31, 2025Applied design principles and managed team workflows using iterative testing and feedback processes; created AI-enhanced design assets, marketing content for social media and physical prints with Adobe Creative Suite for Myce liu m Brew coffee shop campaign.
Sale Assistant at Avorium York
November 1, 2023 - December 1, 2023Sold personalised products using folio and laser engraving at Shambles Christmas Market and in-store. Engaged with clients to understand wishes and fulfill orders in an orderly manner.
Web Design Manager at Monte Negro Moments
November 1, 2023 - September 24, 2025Designed and implemented whole Monte Negro Moments restaurant website on Wix with reservation features and interactive menu.
Deputy Lead of Interactive Media Showcase Tech Committee at University of York
June 30, 2023 - August 20, 2025Managed and initiated weekly group meetings creating more than 4 prototypes of the showcase websites for phone, desktop, and tablet displays using Figma, attracting over 100 visitors to the showcase.
Web Design Manager at Avorium York
June 1, 2023 - PresentDesigned and implemented the wedding section of the Shopify site involving personalized product features in a 4-week internship; increased wedding visitors by 71% and doubled wedding product sales; improved SEO by optimizing accessibility and meta data of digital content.
Web Design Manager at Avoirium York
June 1, 2023 - PresentDesigned and implemented personalised wedding product features on Shopify, increasing wedding visitors by 71% with doubled sales of wedding products.
Deputy Lead of Tech Committee at University/Student Organization
November 1, 2022 - June 30, 2023Led weekly planning meetings and coordinated cross-functional teams to produce multi-platform showcase websites using Figma and Discord; configured and supported technical setups for 20+ student projects; collaborated with Marketing to ensure cohesive event promotion and user experience for over 100 showcase visitors.
Marketing Member of Interactive Media Showcase at University of York
June 30, 2022 - August 20, 2025Created showcase banner and posts across LinkedIn, Facebook, and Instagram to promote upcoming events with a storytelling approach through an 8 chapters’ comic.
Education
Master of Arts in Digital Media: Production at University College London
September 1, 2024 - September 1, 2025Bachelor of Science in Interactive Media at University of York
September 1, 2021 - June 1, 2024Creative Skills Academy for Creatives at General Assembly
June 1, 2025 - August 1, 2025MA in Digital Media Production at University College London
September 1, 2024 - August 31, 2025BSc Interactive Media at University of York
September 1, 2021 - June 30, 2024Qualifications
Google Digital Marketing Certificate
July 1, 2024 - September 24, 2025Certificate: Responsive Web Design (freeCodeCamp)
August 1, 2024 - September 24, 2025York Strength Development Day Certificate
April 1, 2022 - September 24, 2025The field guide to Human-Centered Design Certificate
October 1, 2025 - March 23, 2026Responsive Web Design freeCodeCamp Certificate
August 1, 2024 - March 23, 2026Fundamental of Digital Marketing Google Certificate
July 1, 2024 - March 23, 2026York Award
June 1, 2024 - March 23, 2026Runner Up for the Intern of the Year Award
November 1, 2023 - March 23, 2026York Strength Development Day and Certificate
April 1, 2022 - March 23, 2026Field Guide to Human-Centered Design
October 1, 2025 - May 29, 2026Responsive Web Design Certificate
August 1, 2024 - May 29, 2026Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education, Other
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