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Hi, I'm Sarah Yi, a lifecycle-focused marketer based in Cambridge, MA. I rebuild automated marketing workflows for demo requests and free trials, optimize email copy to drive new customer acquisition, retention, and engagement, and own end-to-end customer communications for large contact databases. I collaborate with design and product teams to create educational content, webinars, and collateral that strengthen brand and accelerate growth. Proficient with HubSpot, Marketo, Salesforce, SEO, and marketing automation, I turn data and storytelling into scalable results.…Hi, I'm Sarah Yi, a lifecycle-focused marketer based in Cambridge, MA. I rebuild automated marketing workflows for demo requests and free trials, optimize email copy to drive new customer acquisition, retention, and engagement, and own end-to-end customer communications for large contact databases. I collaborate with design and product teams to create educational content, webinars, and collateral that strengthen brand and accelerate growth. Proficient with HubSpot, Marketo, Salesforce, SEO, and marketing automation, I turn data and storytelling into scalable results.

Sarah Yi

Growth Marketer, Digital Marketer, Content Strategist, +2

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Hi, I'm Sarah Yi, a lifecycle-focused marketer based in Cambridge, MA. I rebuild automated marketing workflows for demo requests and free trials, optimize email copy to drive new customer acquisition, retention, and engagement, and own end-to-end customer communications for large contact databases. I collaborate with design and product teams to create educational content, webinars, and collateral that strengthen brand and accelerate growth. Proficient with HubSpot, Marketo, Salesforce, SEO, and marketing automation, I turn data and storytelling into scalable results.…Hi, I'm Sarah Yi, a lifecycle-focused marketer based in Cambridge, MA. I rebuild automated marketing workflows for demo requests and free trials, optimize email copy to drive new customer acquisition, retention, and engagement, and own end-to-end customer communications for large contact databases. I collaborate with design and product teams to create educational content, webinars, and collateral that strengthen brand and accelerate growth. Proficient with HubSpot, Marketo, Salesforce, SEO, and marketing automation, I turn data and storytelling into scalable results.

Available to hire

Hi, I’m Sarah Yi, a lifecycle-focused marketer based in Cambridge, MA. I rebuild automated marketing workflows for demo requests and free trials, optimize email copy to drive new customer acquisition, retention, and engagement, and own end-to-end customer communications for large contact databases.

I collaborate with design and product teams to create educational content, webinars, and collateral that strengthen brand and accelerate growth. Proficient with HubSpot, Marketo, Salesforce, SEO, and marketing automation, I turn data and storytelling into scalable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lifecycle Marketing Specialist at Teikametrics

August 1, 2025 - Present

Rebuilt automated marketing workflows for demo requests and free trials; optimized email copy to drive new customer acquisition, retention, and engagement. Developed and executed end-to-end email marketing strategies, including a lifecycle re-engagement campaign that reactivated a database of 170K+ contacts. Owned all customer-facing email communications, including copywriting, design, and automated workflow execution.

Marketing Coordinator at Trader Interactive

August 1, 2023 - August 1, 2025

Created targeted marketing collateral to drive engagement and sales across OEM, dealer, and internal channels. Analyzed statistical surveys and client data to deliver insights informing strategic decisions through content. Produced educational webinars addressing dealer needs and strengthened brand touchpoints.

Lifecycle Marketing & Growth at CarGurus

January 1, 2022 - June 30, 2022

Led project on the new newsletter redesign by collaborating with the design team and sourcing content. Assisted in email marketing and dealer reports through Salesforce for the Top-Rated Dealer award. Tracked social media and dealer behavior following major campaign launches.

Marketing Associate at Squadle Inc.

January 1, 2021 - October 1, 2021

Managed, composed, edited, and published weekly articles for the Squadle blog. Conducted SEO research for various brands and keywords for the marketing team.

Life cycle Marketing Specialist at Teikametrics

August 1, 2025 - Present

Rebuilt automated marketing workflows for demo requests and free trials; optimized email copy to drive new customer acquisition, retention, and engagement; developed and executed end-to-end email marketing strategies including a lifecycle re-engagement campaign that activated a 170K+ contact database; owned all customer-facing email communications, including copywriting, design, and automated workflow execution.

Marketing Coordinator at Tradr Interactive

August 1, 2023 - August 1, 2025

Created targeted marketing collateral to drive engagement and sales across OEM, dealer, and internal channels; analyzed Statistical Survey client data to deliver insights informing strategic decisions through content; produced educational webinars addressing dealer needs and strengthening brand touchpoints.

Life cycle and Growth at CarGurus, Inc.

January 1, 2022 - June 1, 2022

Led project on the new newsletter redesign by collaborating with the design team and sourcing content; assisted in email marketing and dealer reports through Salesforce for the Top-Rated Dealer award; tracked social media and dealer behavior following major campaign launches.