YK

Yusela Kris Dela Cruz Aquino

Available to hire

I am a dedicated SEO Specialist and Content Strategist with 4+ years of experience driving organic traffic, optimizing websites, and executing content marketing strategies across competitive industries.

About

I am a dedicated SEO Specialist and Content Strategist with 4+ years of experience driving organic traffic, optimizing websites, and executing content marketing strategies across competitive industries. I excel at developing data-driven strategies that align business goals with search intent and audience needs.

I specialize in technical SEO, on-page and off-page optimization, keyword research, AI-assisted content workflows, and CMS management, delivering improved search visibility, engagement, and conversions for clients across diverse niches.

  • 4 years' experience
  • Joined January 2026

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services

Work experience· 6 roles

SEO Specialist / Manager · Ribbon CheckupFeb 2025 – Dec 2025 · 11 mos

Led SEO strategy across website, blog, and social media content, optimizing for search engines and user engagement. Conducted technical audits, implemented on-page SEO improvements, and coordinated content team. Achieved measurable improvements in keyword rankings, organic traffic, and content engagement metrics.

Blog Writer & Social Media Manager · CANhaveTODAY Skin Care Inc.Feb 2023 – Dec 2024 · 1 yr 11 mos

Produced SEO-optimized blogs, social media posts, and campaign content. Developed content plans aligned with search intent, boosting visibility and engagement. Oversaw content creation, editing, and scheduling for multiple platforms.

Social Media Manager & Graphics Creator · Cela Apparel Co. & Flare DigitalOct 2022 – Mar 2023 · 6 mos

Managed social media accounts, developed posting strategies, and created graphics to improve engagement.

SEO Writer · Black Bear MediaOct 2022 – Mar 2023 · 6 mos
ESL Instructor · Bibo Global Opportunity Inc.Oct 2021 – Apr 2023 · 1 yr 7 mos
SEO Writer and Content ManagerFeb 2021 – Dec 2021 · 11 mos

Education

BS Biology, Major in Microbiology, Cum Laude · Central Luzon State University2015 – 2019
Doctor of Medicine · Our Lady of Fatima University2030 – 2026

Certifications and awards

SEO Specialist – ProVA Virtual Assistant2022 – 2026
Social Media Management – ProVA Virtual Assistant2022 – 2026
Lead Generation & Email Marketing – ProVA Virtual Assistant2022 – 2026
WordPress Development – ProVA Virtual Assistant2023 – 2026

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