Available to hire
Senior Product Designer with 6+ years designing complex, high-impact software used at scale. I specialize in interaction design for AI-powered products, multi-step workflows, and systems where clarity, speed, and execution quality matter. I’m a craft-driven IC who sweats the details, prototypes relentlessly, and partners closely with engineering to ship pixel-precise, production-ready work. Comfortable operating autonomously in ambiguous problem spaces and raising the quality bar in fast-moving teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Turkish
Fluent
Work Experience
Senior Product Designer at Health Caters GmbH
June 1, 2025 - June 1, 2025Rebuilt complex health-assessment workflows for enterprise clients, improving onboarding completion by ~18% and reducing input/failure/confusion support tickets by ~25%. Simplified multi-step diagnostic workflows and clarified decision logic, reducing drop-off by ~12%. Established UX standards, tokens, and interaction patterns across product surfaces; cut design-to-engineering rework by ~30%. Collaborated closely with medical experts, data teams, and PMs to ensure accuracy, clarity, and high trust throughout the journey.
Senior Product Designer at HealthCaters GmbH
April 1, 2025 - June 30, 2025Owned end-to-end UX for assessment and flow-based onboarding journeys with conditional steps, follow-ups, and automated plan configurations. Translated complex product logic into clear narratives, improving funnel completion by ~18% and reducing drop-off by ~12%. Designed modular landing pages and sections aligned with growth goals, improving lead-to-onboarding conversion by ~8–10%. Used AI tools (Claude, Figma AI/plugins) to generate UX variations and speed early ideation by ~30–40%. Collaborated with PM/Engineering to validate feasibility and ensure visible, predictable system-triggered actions within technical constraints.
Senior UX/Product Designer at TAIWA GmbH
November 1, 2024 - November 1, 2024Owned end-to-end UX for an AI coaching platform (web, dashboards, admin). Simplified complex AI-driven workflows, increasing enterprise onboarding completion to ~80%. Led the design of the conversational AI interface, collaborating with ML engineers and data scientists to translate model behavior into usable interaction patterns. Improved day-1 activation by ~22% through early-value mechanics, clearer task flow logic, and friction removal in the first-use journey. Increased trial → active conversion by 10–14% using sequence restructuring, cognitive load reduction, and optimized PLG triggers. Maintained and expanded a multi-platform design system; reduced UI bugs by 20–25% and enabling predictable engineering handoff. Designed 30+ marketing + product pages to support GTM and early traction. Ran 30+ design workshops with founders, product, engineering, and data; aligned strategy and system-level decisions. Contributed to MVP that supported a €1.5M seed raise.
UI/UX Designer at JRNY GmbH
November 1, 2024 - September 8, 2025 Redesigned the app UI/UX, driving a 200% increase in customer acquisition within 12 months. Led branding and marketing assets; built lead-gen tools; conducted onboarding calls and usability tests; integrated NPS feedback loops to improve the product experience.
Lead Product Designer (Part-Time) at Colayer GmbH
October 1, 2024 - October 1, 2024Redesigned multi-step onboarding and workspace configuration, raising completion by ~27% and reducing abandonment by ~15%. Architected navigation and IA simplification for talent/project workflows used by technical and business users.
Founding Product Designer at JR NY GmbH
February 1, 2023 - February 1, 2023Owned all product/UI/UX direction and visual identity; defined design system from scratch. Designed learning and self-improvement journeys with goal-setting and reinforced-learning loops, contributing to 200%+ growth in 12 months. Led creation of over 500 mobile UI screens for iOS/Android and launched a redesign that won Product of the Day on Product Hunt. Ran collaborative ideation workshops across product, engineering, and founders.
Brand + Design Lead at Thundra (Acquired by Catchpoint)
February 1, 2023 - September 8, 2025Revamped Thundra’s visual identity; created 100+ marketing assets; improved the website for lead generation; produced tutorial videos and marketing assets for campaigns.
Founding Product Designer at Colayer GmbH
January 1, 2023 - October 31, 2024Designed multi-step configuration flows for workspace creation, permissions, and collaboration rules; made complex structure understandable for non-technical users. Increased completion by ~27% by tightening interaction models and clarifying sequencing/roles. Reduced setup abandonment by ~15% via clearer states and progressive disclosure. Built reusable patterns for collaboration behavior and onboarding; contributed to shared design library. Collaborated with founders to align UX, brand, and positioning in a fast-moving, high-ambiguity environment.
Founding Product Designer at TAIWA GmbH
October 1, 2022 - November 30, 2024Designed core multi-step workflows for account setup, matching, booking, and cross-role coordination; automated triggers and notifications connected employees, managers, and coaches. Led design of conversational AI interfaces for LLM-powered coaching features and recommendations. Created public-facing pages and onboarding that communicated value to multiple audiences. Translated business rules and AI-driven logic into intuitive flows, reducing time-to-first-value by ~30% for new users. Built early GTM website/onboarding to sustain inbound leads during MVP. Acted as high-ownership IC, defining problem spaces and driving implementation without waiting for briefs.
Founding Product Designer at JRNY GmbH
October 1, 2021 - February 28, 2023Owned UX/UI for a behavior-change platform with system-driven triggers (streaks, reminders, nudges) guiding multi-day habit flows. Redefined activation, retention, and rewards, contributing to 200%+ acquisition growth and ~18% lift in day-2 retention. Improved early retention by refining onboarding, goal framing, and feedback loops. Built initial design system and patterns for multi-step journeys, reminders, and dynamic states. Ensured time-based triggers and automated events were consistent with engineering, enabling trusted automation. Shipped in short, iterative cycles balancing speed with craft.
Founding Product Designer at Thundra
January 1, 2021 - August 31, 2021Led website and marketing design, translating technical concepts into accessible narratives. Designed 100+ assets supporting lead generation and product education. Improved landing page clarity and CTA hierarchy, boosting whitepaper downloads and inbound leads.
Founding Product Designer at ikas
August 1, 2020 - November 30, 2020Designed complex merchant workflows (product creation, payments, shipping, tax, campaigns) for an enterprise SaaS platform; contributed to a scalable design system used across teams. Improved handoff clarity and component consistency to reduce engineering iterations.
Education
Bachelor of Fine Arts, Interior Architecture & Environmental Design at Ankara University
September 1, 2015 - June 1, 2020BFA at Bilkent University
January 1, 2015 - January 1, 2020BFA, Interior Architecture & Environmental Design at Bilkent University
January 1, 2015 - January 1, 2020Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Healthcare, Education, Professional Services
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