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I’m Yulia Kurnia Ratri, a performance marketing and media planning specialist based in Jakarta, with 4+ years of experience building and optimizing full-funnel advertising strategies across Meta, TikTok, Google, publishers, TV, and marketplace platforms. I’ve led end-to-end media buying and campaign execution—from strategy and budgeting to optimization—while focusing on measurable outcomes like ROAS, CPL, and CTR for a wide range of FMCG, fashion, and skincare brands. Across my roles at WPP Media and MGD Consultant, I’ve managed large monthly budgets, generated thousands of leads/user data per month through optimized campaigns, and supported brand lift studies to improve performance on different ad formats. I enjoy collaborating cross-functionally with clients, planners, and optimizers to keep campaigns aligned with business goals and continuously drive efficiency—whether through testing, forecasting, or performance reporting.…I’m Yulia Kurnia Ratri, a performance marketing and media planning specialist based in Jakarta, with 4+ years of experience building and optimizing full-funnel advertising strategies across Meta, TikTok, Google, publishers, TV, and marketplace platforms. I’ve led end-to-end media buying and campaign execution—from strategy and budgeting to optimization—while focusing on measurable outcomes like ROAS, CPL, and CTR for a wide range of FMCG, fashion, and skincare brands. Across my roles at WPP Media and MGD Consultant, I’ve managed large monthly budgets, generated thousands of leads/user data per month through optimized campaigns, and supported brand lift studies to improve performance on different ad formats. I enjoy collaborating cross-functionally with clients, planners, and optimizers to keep campaigns aligned with business goals and continuously drive efficiency—whether through testing, forecasting, or performance reporting.

YULIA KURNIA RATRI

Performance Marketer, Digital Marketer, PPC Manager, +2

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I’m Yulia Kurnia Ratri, a performance marketing and media planning specialist based in Jakarta, with 4+ years of experience building and optimizing full-funnel advertising strategies across Meta, TikTok, Google, publishers, TV, and marketplace platforms. I’ve led end-to-end media buying and campaign execution—from strategy and budgeting to optimization—while focusing on measurable outcomes like ROAS, CPL, and CTR for a wide range of FMCG, fashion, and skincare brands. Across my roles at WPP Media and MGD Consultant, I’ve managed large monthly budgets, generated thousands of leads/user data per month through optimized campaigns, and supported brand lift studies to improve performance on different ad formats. I enjoy collaborating cross-functionally with clients, planners, and optimizers to keep campaigns aligned with business goals and continuously drive efficiency—whether through testing, forecasting, or performance reporting.…I’m Yulia Kurnia Ratri, a performance marketing and media planning specialist based in Jakarta, with 4+ years of experience building and optimizing full-funnel advertising strategies across Meta, TikTok, Google, publishers, TV, and marketplace platforms. I’ve led end-to-end media buying and campaign execution—from strategy and budgeting to optimization—while focusing on measurable outcomes like ROAS, CPL, and CTR for a wide range of FMCG, fashion, and skincare brands. Across my roles at WPP Media and MGD Consultant, I’ve managed large monthly budgets, generated thousands of leads/user data per month through optimized campaigns, and supported brand lift studies to improve performance on different ad formats. I enjoy collaborating cross-functionally with clients, planners, and optimizers to keep campaigns aligned with business goals and continuously drive efficiency—whether through testing, forecasting, or performance reporting.

Available to hire

I’m Yulia Kurnia Ratri, a performance marketing and media planning specialist based in Jakarta, with 4+ years of experience building and optimizing full-funnel advertising strategies across Meta, TikTok, Google, publishers, TV, and marketplace platforms. I’ve led end-to-end media buying and campaign execution—from strategy and budgeting to optimization—while focusing on measurable outcomes like ROAS, CPL, and CTR for a wide range of FMCG, fashion, and skincare brands.

Across my roles at WPP Media and MGD Consultant, I’ve managed large monthly budgets, generated thousands of leads/user data per month through optimized campaigns, and supported brand lift studies to improve performance on different ad formats. I enjoy collaborating cross-functionally with clients, planners, and optimizers to keep campaigns aligned with business goals and continuously drive efficiency—whether through testing, forecasting, or performance reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Media Planner (Performance Marketing Specialist) at WPP Media

June 1, 2025 - June 30, 2026

Developed and executed integrated full-funnel media strategies for a growing milk brand (Nestle Lactogrow), managing monthly budgets in the hundreds of thousands of USD across Meta, TikTok, Google, Programmatic (DV360 DV360 and direct), Publisher, and TV. Planned, monitored, and optimized campaigns with KPI targets including sales and lead generation; collaborated with clients and the buying team to ensure efficient execution; delivered performance reporting and recommendations for continuous improvement. Conducted brand lift studies across Meta, TikTok, and DV360, and generated thousands of new leads/user data per month through optimized full-funnel campaigns.

Social Media Buyer at WPP Media

October 1, 2023 - May 31, 2025

Executed and managed performance campaigns across Meta, TikTok, and Twitter for brands including Mondelez, XL Axiata, Glico, Djarum, LA, Arnott's, and Mundipharma. Owned end-to-end campaign setup, monitoring, and optimization to meet KPI targets; analyzed performance and provided actionable insights; coordinated with media planners to align execution with overall strategy. Produced regular reporting and recommendations; contributed to ROAS improvements up to 45% on Shopee and up to 90% on Tokopedia through campaign testing and optimization.

Participant (Media Masters Program) at WPP Media

July 1, 2023 - September 30, 2023

Completed an accelerated hands-on program covering media planning and buying across Meta, TikTok, Google, Programmatic, TV, Marketplace, and influencer marketing. Delivered end-to-end, data-driven full-funnel projects in collaboration with cross-functional teams to present media solutions to industry professionals.

Growth Strategist at MGD Consultant

December 1, 2022 - June 30, 2023

Managed 9+ SME accounts in fashion (scarves, apparel, shoes, accessories), cosmetics, and skincare with combined monthly budgets of USD 4,000–15,000. Developed media strategies and executed campaigns across Meta Ads, TikTok Ads, Google Ads, and marketplace ads (Shopee, Tokopedia, Lazada). Conducted competitor and consumer journey analysis to inform strategy, supported full-funnel sales and lead generation objectives, and collaborated with optimization teams to meet client goals. Achieved up to 11x ROAS on Meta Collaborative Ads and up to 20x ROAS on TikTok Ads for fashion clients, including revenue increases of 5–10% versus prior periods.

Campaign Optimizer at MGD Consultant

April 1, 2022 - December 31, 2022

Managed and optimized advertising campaigns across Meta, TikTok, Google, and marketplace platforms (Shopee, Tokopedia, Lazada). Improved performance through continuous monitoring and optimization, supporting full-funnel and cross-channel execution aligned with client objectives. Helped multiple clients increase ROAS by up to 2x compared to previous performance.

Logistics Supervisor at PT Artaboga Cemerlang (Orang Tua Group)

November 1, 2019 - March 31, 2022

Monitored inbound logistics from plant and distribution centers to regional warehouses and managed warehouse inventory. Provided purchase order recommendations covering 550+ SKUs and supported day-to-day logistics planning and inventory control.