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I’m Yoann Moeglé, a Paris-based bilingual marketing and social media professional with 13+ years of experience across global premium consumer goods, FMCG, and HoReCa brands. I build and lead performance-driven social and digital content ecosystems—linking creativity with measurable business impact, from insight-led strategies to high-performing campaigns. I founded Gut Paris, a conscious luxury fashion brand focused on couture upcycling and sustainability, and I currently lead cross-functional teams managing social media, creative production, and results across local and international markets (EMEA and Switzerland). Previously, I scaled revenue through a content operating model, delivered major launch strategies for top accounts, and supported strong growth through client acquisition and consistently high pitch conversion rates.…I’m Yoann Moeglé, a Paris-based bilingual marketing and social media professional with 13+ years of experience across global premium consumer goods, FMCG, and HoReCa brands. I build and lead performance-driven social and digital content ecosystems—linking creativity with measurable business impact, from insight-led strategies to high-performing campaigns. I founded Gut Paris, a conscious luxury fashion brand focused on couture upcycling and sustainability, and I currently lead cross-functional teams managing social media, creative production, and results across local and international markets (EMEA and Switzerland). Previously, I scaled revenue through a content operating model, delivered major launch strategies for top accounts, and supported strong growth through client acquisition and consistently high pitch conversion rates.

Yoann Moeglé

Creative Director, Marketing Strategist, Social Media Manager, +6

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I’m Yoann Moeglé, a Paris-based bilingual marketing and social media professional with 13+ years of experience across global premium consumer goods, FMCG, and HoReCa brands. I build and lead performance-driven social and digital content ecosystems—linking creativity with measurable business impact, from insight-led strategies to high-performing campaigns. I founded Gut Paris, a conscious luxury fashion brand focused on couture upcycling and sustainability, and I currently lead cross-functional teams managing social media, creative production, and results across local and international markets (EMEA and Switzerland). Previously, I scaled revenue through a content operating model, delivered major launch strategies for top accounts, and supported strong growth through client acquisition and consistently high pitch conversion rates.…I’m Yoann Moeglé, a Paris-based bilingual marketing and social media professional with 13+ years of experience across global premium consumer goods, FMCG, and HoReCa brands. I build and lead performance-driven social and digital content ecosystems—linking creativity with measurable business impact, from insight-led strategies to high-performing campaigns. I founded Gut Paris, a conscious luxury fashion brand focused on couture upcycling and sustainability, and I currently lead cross-functional teams managing social media, creative production, and results across local and international markets (EMEA and Switzerland). Previously, I scaled revenue through a content operating model, delivered major launch strategies for top accounts, and supported strong growth through client acquisition and consistently high pitch conversion rates.

Available to hire

I’m Yoann Moeglé, a Paris-based bilingual marketing and social media professional with 13+ years of experience across global premium consumer goods, FMCG, and HoReCa brands. I build and lead performance-driven social and digital content ecosystems—linking creativity with measurable business impact, from insight-led strategies to high-performing campaigns.

I founded Gut Paris, a conscious luxury fashion brand focused on couture upcycling and sustainability, and I currently lead cross-functional teams managing social media, creative production, and results across local and international markets (EMEA and Switzerland). Previously, I scaled revenue through a content operating model, delivered major launch strategies for top accounts, and supported strong growth through client acquisition and consistently high pitch conversion rates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

German

Advanced

Work Experience

Strategy Director / Head of Social at Taste Agency Paris

January 1, 2024 - Present

Directed operations, growth, and P&L for a 19-person cross-functional team (social media managers, creatives, project managers, content creators), reporting directly to the CEO. Oversees global social media and digital strategies for market-leading HoReCa brands in EMEA, acquiring 35+ new clients in two years by redefining the agency value proposition. Increased client revenue by 4x through a performance-driven content creation operating model and won 10 major new clients in the last six months with an 80%+ pitch conversion rate.

Managing Director at Taste (Taste France) – Paris, France

January 1, 2024 - Present

Leading a 19-person cross-functional team (strategy, creative, production, client services); reporting to the CEO; driving agency strategy, operations and growth. Revamped the agency’s offering, delivering +40% gross margin growth in 12 months. Secured 15+ new major clients in the last 5 months via a revised business strategy. Directed creative communication strategy and campaign activations for FMCG and Hospitality brands such as Bonchon, Atelier Joël Robuchon, Tortilla UK, Benihana, and Marriott Courtyard UK; oversaw cross-channel content and digital initiatives.

Managing Director at Taste is France

January 1, 2024 - Present

Leading a 19-person cross-functional team (strategy, creative, production, client services); responsible for agency strategy, operations and growth. Drove a redefinition of the agency offering and delivered +40% gross margin growth in 12 months while managing cross-market initiatives across FM CG and hospitality brands. Directed creative communications strategy and campaign activations for clients such as Bonchon, Atelier Joël Robuchon, Tortilla UK, Benihana, and Marriott Courtyard UK, among others.

Social Media Expert & Brand Manager at Croud UK

October 1, 2020 - January 1, 2024

Lead consultant for the French market, reporting to marketing directors and regional leads of major FMCG brands including Lipton, Doritos, Mars, British American Tobacco, and Häagen-Dazs. Deployed global brand and social media strategies into the French market using local cultural insights to maximize relevance and ROI. Conceived and delivered a full product launch project for British American Tobacco (market analysis, competitive positioning, and brand naming/packaging concept). Developed the Lipton Ice Tea 2025 brand strategy aligning social, OOH, and in-store campaigns, and led the Häagen-Dazs x Netflix Season 3 launch creative campaign positioning across media, retail, and social ecosystems.

Independent Consultant / Marketing Strategist at Independent Consultant (London-based)

October 1, 2020 - January 1, 2024

Consulting for global FMCG and lifestyle brands across EMEA (e.g., Doritos, Lipton, Häagen-Dazs, Snickers, M&M’s). Worked solo or with small teams, delivering strategic planning and execution, developing frameworks for €1M+ campaigns, and driving social, content, and cross-channel activation strategies.

Founder Paris at Gut Paris

March 1, 2020 - Present

Conceived and developed Gut Paris, a conscious luxury fashion brand focused on couture upcycling and sustainability. Built the brand ecosystem from scratch (naming, storytelling, and creative direction), and led creative production with designers, art directors, and couturiers. Achieved recognition as a BPI Bourse Française Tech & Grand Est regional grants winner among 100+ participants.

Founder & President at Gut (Conscious Luxury Fashion) – Paris, France

March 1, 2020 - Present

Built the brand from scratch: naming, storytelling, visual identity and digital ecosystem. Crafted a premium narrative rooted in sustainability; directed creative production with designers, art directors, and couturiers to bring couture upcycling concepts to life.

Founder & President at Gut Paris

March 1, 2020 - Present

Founded a conscious luxury fashion project focused on couture upcycling and sustainability. Built brand from the ground up: naming, storytelling, visual identity, and digital ecosystem. Led creative production with designers, art directors, and courtiers to articulate a high-end sustainable narrative.

Strategic Planner & Social Media Expert at Leo (Publicis & Leo Burnett Group) / Leo

January 1, 2018 - October 1, 2020

Oversaw junior planners and reported to the Strategy Director, leading brand and digital strategy for major consumer accounts. Orchestrated content strategy and creative campaigns for 10 major Samsung Mobile product launches across EMEA and built social media and content strategy for Samsung, IQOS, Purevia, Canderel, and Paysan Breton for two years. Led monthly innovation syncs with Meta over 2+ years, unlocking exclusive Alpha/Beta ad formats to optimize campaign performance and ROI.

Strategic Planner at Leo (Publicis Groupe) – Paris, France

January 1, 2018 - October 1, 2020

Consulted for global FMCG and lifestyle brands across EMEA; worked solo or in agile teams; reported to marketing directors and regional leads. Created strategic frameworks for projects averaging €1M+, aligning creative direction with business objectives. Drove data-driven outcomes such as +5x Instagram engagement for Snickers and M&M’s; led cross-channel campaigns for Häagen‑Dazs x Netflix (Emily in Paris, Season 3); managed flagship launches (Galaxy Fold, Z Flip) with budgets over €5M; partnered monthly with Meta, Snap, YouTube and Pinterest on digital and social campaigns; contributed to new business pitches with strong strategic storytelling.

Strategic Planner at Leo (Publicis Groupe) – Consumer Intelligence

January 1, 2018 - October 1, 2020

Supervised two junior strategists within a 4-person team; translated consumer insights into creative strategy aligned with client objectives. Led Samsung France strategy, delivering multiple product launches and campaigns; managed flagship launches (e.g., Galaxy Fold, Z Flip) and contributed to five major agency wins through data-driven planning and client storytelling. Collaborated with Meta, YouTube, Snap, and Pinterest on digital and social campaigns.

Social Media Manager at Vanksen

December 1, 2014 - January 1, 2018

Managed two community managers within a four-person social unit, responsible for social media strategy and execution across French and Swiss markets, reporting to the Head of Social. Owned Citroën and DS Switzerland social media strategy, delivering geo-targeted campaigns in French, German, and English. Boosted DS Suisse engagement by 60% through localized, performance-optimized content. Supported new business pitches and strategic proposals using social expertise, and managed social campaigns for Nestlé Purina, AXA, Glenfarclas, and Eau Thermale Avène.

Social Media Manager at Vanksen Luxembourg – Luxembourg

December 1, 2014 - January 1, 2018

Managed a team of 2 community managers within a 4-person social media unit; responsible for strategy, execution and client-facing presentations. Led social media strategy and content creation for major clients such as Citroën, DS Suisse, Nestlé Purina, AXA, Glenfarclas, Eau Thermale Avène, and Alimentarium. Took full ownership of Citroën and DS Suisse after one year, delivering geo-targeted campaigns and +60% engagement for DS Suisse through localized content and optimization.

Social Media Manager at Vänksen Luxembourg

December 1, 2014 - January 1, 2018

Led a 2-person social media team within a 4-person unit; owned strategy, execution, and client-facing deliverables. Created and managed social media content for key clients such as Citroën, DS Suisse, Nestlé Purina, AXA, Glenfarclas, Eau Thermale Avène, and Alimentarium. Successfully handed over ownership of Citroën and DS Suisse accounts after one year, delivering locally optimized content and performance. Drove new business pitches with social expertise.