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I’m Yoko McCann, a marketing leader focused on fan-first brands in the collectibles, lifestyle, and entertainment spaces. I blend hands-on ideation, filming, editing, and publishing with a creator’s lens to build bold brands and compelling go-to-market programs across social and media channels. I’m passionate about pop culture and entertainment and thrive on collaborating with founders and small teams to turn audience insights into engaging content, partnerships, and community growth. I’m obsessed with staying ahead of trends and driving real-world impact through adaptive strategies, live events, and hobbyist communities.…I’m Yoko McCann, a marketing leader focused on fan-first brands in the collectibles, lifestyle, and entertainment spaces. I blend hands-on ideation, filming, editing, and publishing with a creator’s lens to build bold brands and compelling go-to-market programs across social and media channels. I’m passionate about pop culture and entertainment and thrive on collaborating with founders and small teams to turn audience insights into engaging content, partnerships, and community growth. I’m obsessed with staying ahead of trends and driving real-world impact through adaptive strategies, live events, and hobbyist communities.

Yoko McCann

PRO

Marketing Strategist, Brand Strategist, Social Media Manager, +3

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I’m Yoko McCann, a marketing leader focused on fan-first brands in the collectibles, lifestyle, and entertainment spaces. I blend hands-on ideation, filming, editing, and publishing with a creator’s lens to build bold brands and compelling go-to-market programs across social and media channels. I’m passionate about pop culture and entertainment and thrive on collaborating with founders and small teams to turn audience insights into engaging content, partnerships, and community growth. I’m obsessed with staying ahead of trends and driving real-world impact through adaptive strategies, live events, and hobbyist communities.…I’m Yoko McCann, a marketing leader focused on fan-first brands in the collectibles, lifestyle, and entertainment spaces. I blend hands-on ideation, filming, editing, and publishing with a creator’s lens to build bold brands and compelling go-to-market programs across social and media channels. I’m passionate about pop culture and entertainment and thrive on collaborating with founders and small teams to turn audience insights into engaging content, partnerships, and community growth. I’m obsessed with staying ahead of trends and driving real-world impact through adaptive strategies, live events, and hobbyist communities.

Available to hire

Seattle, United States

I’m Yoko McCann, a marketing leader focused on fan-first brands in the collectibles, lifestyle, and entertainment spaces. I blend hands-on ideation, filming, editing, and publishing with a creator’s lens to build bold brands and compelling go-to-market programs across social and media channels.

I’m passionate about pop culture and entertainment and thrive on collaborating with founders and small teams to turn audience insights into engaging content, partnerships, and community growth. I’m obsessed with staying ahead of trends and driving real-world impact through adaptive strategies, live events, and hobbyist communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Brand Marketing Consultant at Yoko McCann Marketing

October 1, 2025 - Present

Develop brand, social media, and go-to-market strategies for consumer, lifestyle, and creator-driven brands. Collaborate with founders and small teams to align marketing initiatives with business goals, craft on-brand storytelling, and drive growth.

Marketing Manager at RockLove Jewelry

April 1, 2023 - August 1, 2025

Led RockLove’s content strategy and performance optimization; translated product launches into social storytelling across DTC, social, email, and paid channels; owned launch calendars and asset coordination; built an influencer network and partnerships to expand reach and community.

Marketing Manager at Super7

September 1, 2020 - March 1, 2023

First in-house marketer for a collectibles manufacturer; built GTM marketing strategy for multiple license product launches across DTC and retail; owned launch calendars, timelines, social content, and cross-functional workflows; built an influencer network and represented the brand at major conventions.

Director of Community & Product Planning at FiGPiN

January 31, 2019 - July 30, 2020

Senior leader spanning community marketing, brand storytelling, and product planning during a period of rapid growth. Hired to build and lead community marketing; role expanded to include product planning and go-to-market ownership; owned brand storytelling and social strategy, ensuring launches resonated authentically with core collectors; led product planning and go-to-market strategy for wholesale, specialty retail, conventions, and exclusive drops; developed annual release roadmaps and launch calendars aligned with sales, retail, and distribution goals.

Community Engagement Manager at Funko

May 1, 2015 - September 30, 2018

Foundational leader in building Funko’s social and community ecosystem during a period of rapid global growth. Helped establish and grow core social platforms, translating brand moments, launches, and fan culture into highly engaging, community-driven content Served as primary point of contact for nonprofit collaborations, coordinating product donations and on-site experiences; Grew Funko’s Instagram to 1M followers (+490%), Twitter by 600%, and Facebook by 250% over three years through platform-native storytelling and active fan engagement, evolving social channels into two-way communities; Produced major fan events and managed online community, including an annual celebration for 1,500+ attendees; Oversaw influencer relationships and creator partnerships to amplify product launches and community engagement; Acted as brand spokesperson on YouTube, podcasts, and at conventions; Partnered with retailers to promote exclusives and direct-to-consumer releases, ensuring smooth launch execution.