Yoko McCann
I’m Yoko McCann, a marketing leader focused on fan-first brands in the collectibles, lifestyle, and entertainment spaces.
About
I’m Yoko McCann, a marketing leader focused on fan-first brands in the collectibles, lifestyle, and entertainment spaces. I blend hands-on ideation, filming, editing, and publishing with a creator’s lens to build bold brands and compelling go-to-market programs across social and media channels.
I’m passionate about pop culture and entertainment and thrive on collaborating with founders and small teams to turn audience insights into engaging content, partnerships, and community growth. I’m obsessed with staying ahead of trends and driving real-world impact through adaptive strategies, live events, and hobbyist communities.
- 10 years' experience
- Joined April 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Gaming
- Consumer Goods
- Retail
- Professional Services
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Work experience· 5 roles
Develop brand, social media, and go-to-market strategies for consumer, lifestyle, and creator-driven brands. Collaborate with founders and small teams to align marketing initiatives with business goals, craft on-brand storytelling, and drive growth.
Led RockLove’s content strategy and performance optimization; translated product launches into social storytelling across DTC, social, email, and paid channels; owned launch calendars and asset coordination; built an influencer network and partnerships to expand reach and community.
First in-house marketer for a collectibles manufacturer; built GTM marketing strategy for multiple license product launches across DTC and retail; owned launch calendars, timelines, social content, and cross-functional workflows; built an influencer network and represented the brand at major conventions.
Education
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