I am a results-driven and highly passionate digital marketing professional with 8+ years of experience in the field. I thrive on turning complex business problems into data-driven strategies and campaigns that deliver measurable outcomes. I specialize in performance-based marketing across paid search, paid social, organic search, and programmatic channels, driving growth for B2B SaaS and other client segments. I actively seek to learn from industry leaders and collaborate with exceptionally talented peers to continuously improve my knowledge of digital marketing, search engine optimization, paid search, and programmatic advertising. I enjoy translating insights into practical actions that impact revenue, pipeline, and overall business success.

Yoshi Kassa

I am a results-driven and highly passionate digital marketing professional with 8+ years of experience in the field. I thrive on turning complex business problems into data-driven strategies and campaigns that deliver measurable outcomes. I specialize in performance-based marketing across paid search, paid social, organic search, and programmatic channels, driving growth for B2B SaaS and other client segments. I actively seek to learn from industry leaders and collaborate with exceptionally talented peers to continuously improve my knowledge of digital marketing, search engine optimization, paid search, and programmatic advertising. I enjoy translating insights into practical actions that impact revenue, pipeline, and overall business success.

Available to hire

I am a results-driven and highly passionate digital marketing professional with 8+ years of experience in the field. I thrive on turning complex business problems into data-driven strategies and campaigns that deliver measurable outcomes. I specialize in performance-based marketing across paid search, paid social, organic search, and programmatic channels, driving growth for B2B SaaS and other client segments.

I actively seek to learn from industry leaders and collaborate with exceptionally talented peers to continuously improve my knowledge of digital marketing, search engine optimization, paid search, and programmatic advertising. I enjoy translating insights into practical actions that impact revenue, pipeline, and overall business success.

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Language

English
Fluent
French
Advanced

Work Experience

Senior Associate, Advertising at Outshine
October 1, 2024 - Present
Lead end-to-end digital advertising programs for B2B SaaS clients across Google Ads, LinkedIn, and Meta. Develop strategic media plans and guide decision-making with executives to drive growth. Own client relationships with accountability and results-driven reporting tied to revenue or pipeline. Oversee campaign setup, optimization, and QA with a focus on continuous improvement. Mentor team members and contribute to process improvements.
Senior PPC Specialist at Jan Kelley
June 1, 2021 - October 1, 2024
Led development and execution of digital marketing strategy, roadmaps, and campaign launches for both B2B and B2C clients. Managed multi-million-dollar annual budgets ($1M-$5M) across paid search, social, and display, including budget reconciliation and invoicing. Day-to-day SEM management; QA, keyword management, and weekly optimizations. Implemented broad match adoption to increase leads by 48% and reduce CPA by 30% during initial testing. Managed a team and key client relationships.
Paid Ads Specialist at seoplus+
July 1, 2020 - June 1, 2021
Owned paid media campaigns across Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn. Managed day-to-day SEM tasks including building campaigns, creatives, bids, keyword management, and ad copy optimization. Implemented testing initiatives in ad creative, lead-gen forms, and landing page messaging. Conducted ongoing optimization and KPI-driven reporting in collaboration with strategists and clients.
Digital Marketing Specialist at Havas Media
March 1, 2017 - July 1, 2020
Led paid search campaigns across Google Ads, Bing Ads, Search Ads 360 and Amazon Search. Collaborated with stakeholders to translate business objectives into measurable performance targets. Responsible for setup and optimization across platforms and delivering results across pharma, QSR, education, ecommerce, and hospitality verticals.
Jr. SEM Analyst at autoTRADER
September 1, 2015 - March 1, 2017
Developed and executed digital marketing & Local SEO strategies for 200+ Canadian dealerships (English & French), achieving first-page visibility in local Google results. Increased dealership visibility and local traffic through site analysis and on-page/off-page optimization. Provided monthly Local SEO analysis and recommendations; used tools such as Ahrefs, Screaming Frog, Moz, GA, and GA4 to derive insights.

Education

B.A. in Communication Studies at Carleton University
January 1, 2010 - January 1, 2015

Qualifications

Google Ads Certification
November 1, 2023 - November 1, 2024
Google Ads Search Certification
November 1, 2023 - November 1, 2024
Google Ads Video Certification
November 1, 2023 - November 1, 2024
Search Ads 360 Certification
January 1, 2023 - January 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Professional Services