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Hello, I’m Yosra Gattoufi, a Tunis-based digital marketing and product specialist with over a decade of experience driving growth for SaaS and IT solutions. I blend marketing strategy, product ownership, and data-powered insights to align digital initiatives with business objectives and deliver measurable results. I enjoy collaborating closely with development teams and clients to enable digital transformation, optimize conversion funnels, and tell compelling stories through campaigns. In my spare time I explore jewelry making, theater, and other creative outlets that fuel my problem-solving and storytelling abilities in projects.…Hello, I’m Yosra Gattoufi, a Tunis-based digital marketing and product specialist with over a decade of experience driving growth for SaaS and IT solutions. I blend marketing strategy, product ownership, and data-powered insights to align digital initiatives with business objectives and deliver measurable results. I enjoy collaborating closely with development teams and clients to enable digital transformation, optimize conversion funnels, and tell compelling stories through campaigns. In my spare time I explore jewelry making, theater, and other creative outlets that fuel my problem-solving and storytelling abilities in projects.

Yosra Gattoufi

Project Manager, Digital Marketer, Marketing Strategist

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Hello, I’m Yosra Gattoufi, a Tunis-based digital marketing and product specialist with over a decade of experience driving growth for SaaS and IT solutions. I blend marketing strategy, product ownership, and data-powered insights to align digital initiatives with business objectives and deliver measurable results. I enjoy collaborating closely with development teams and clients to enable digital transformation, optimize conversion funnels, and tell compelling stories through campaigns. In my spare time I explore jewelry making, theater, and other creative outlets that fuel my problem-solving and storytelling abilities in projects.…Hello, I’m Yosra Gattoufi, a Tunis-based digital marketing and product specialist with over a decade of experience driving growth for SaaS and IT solutions. I blend marketing strategy, product ownership, and data-powered insights to align digital initiatives with business objectives and deliver measurable results. I enjoy collaborating closely with development teams and clients to enable digital transformation, optimize conversion funnels, and tell compelling stories through campaigns. In my spare time I explore jewelry making, theater, and other creative outlets that fuel my problem-solving and storytelling abilities in projects.

Available to hire

Hello, I’m Yosra Gattoufi, a Tunis-based digital marketing and product specialist with over a decade of experience driving growth for SaaS and IT solutions. I blend marketing strategy, product ownership, and data-powered insights to align digital initiatives with business objectives and deliver measurable results.

I enjoy collaborating closely with development teams and clients to enable digital transformation, optimize conversion funnels, and tell compelling stories through campaigns. In my spare time I explore jewelry making, theater, and other creative outlets that fuel my problem-solving and storytelling abilities in projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Arabic

Fluent

Work Experience

Founder at Elevate Digital

March 1, 2025 - Present

Founder and authorized reseller managing commercialization, integration, MOA, digital marketing, conversion optimization, website development, and client support for SaaS solutions including SimplyDesk and Odoo ERP.

Product Marketing Manager at SimplyDesk

February 1, 2018 - February 1, 2025

Led digital marketing campaigns (SEO, SEA, SMO), built lead generation strategies (scraping, growth hacking, email nurturing, webinars), managed website optimization, and implemented CRM to track leads and boost sales performance. Served as Product Owner, aligning backlog, user stories, acceptance criteria, and coordinating Scrum ceremonies with development and stakeholders to deliver high-quality SaaS products.

Digital Marketing Consultant at Umalis Group, Biophenix Group & Souq

February 1, 2017 - February 1, 2018

Managed digital projects for healthcare and e-commerce sectors, including SEO/SEA, email campaigns, and promotional campaigns; oversaw e-commerce stores (Prestashop, Shopify) and synchronized products across marketplaces (Amazon, eBay, Cdiscount); analyzed and optimized conversion funnels and collaborated with development teams to meet deadlines.

Product Owner at NSM Tunisia

July 1, 2016 - July 1, 2017

Understood customer and market needs to develop tailored healthcare SaaS solutions; wrote scenarios and product vision with stakeholders; prioritized features and managed the product lifecycle; conducted tests to ensure quality and compliance; continuously improved processes to maximize value.

Digital Marketing Manager at INFOPRO Digital

January 1, 2015 - January 1, 2016

Managed digital projects for various clients; coordinated between technical and commercial teams; implemented SEO and SEA strategies; managed campaigns and performed performance analysis to optimize results.

SEO Specialist at INFOPRO Digital

January 1, 2012 - January 1, 2015

Designed and implemented B2B digital strategies; led development projects of digital platforms; performed technical and content SEO audits; developed marketing campaigns and tracked ROI.

Intern at Arab Tunisian Bank (ATB)

March 1, 2011 - June 1, 2011

E-commerce internship in pursuit of an e-commerce master's degree.

Intern at UBCI BNP Paribas (headquarters)

July 1, 2009 - July 1, 2009

Intern at Team Soft

February 1, 2009 - April 1, 2009

IT for business administration internship.

Intern at UBCI BNP Paribas (Agency)

July 1, 2008 - July 1, 2008