Hi, I'm Krystal de Cent, a senior designer with a strong focus on brand identity. I have experience working alongside top executives and Grammy Award winners, leading creative projects that drive significant growth and engagement. I'm motivated by meeting KPIs and thrive in collaborative environments, bringing a positive and autonomous approach to my work. I enjoy connecting the dots between design, marketing, and user experience to create impactful visual stories. With a proven track record of building brands from the ground up and managing social media growth, I am passionate about using my skills to help businesses and products shine.…

Krystal de Cent

Hi, I'm Krystal de Cent, a senior designer with a strong focus on brand identity. I have experience working alongside top executives and Grammy Award winners, leading creative projects that drive significant growth and engagement. I'm motivated by meeting KPIs and thrive in collaborative environments, bringing a positive and autonomous approach to my work. I enjoy connecting the dots between design, marketing, and user experience to create impactful visual stories. With a proven track record of building brands from the ground up and managing social media growth, I am passionate about using my skills to help businesses and products shine.…

Available to hire

Hi, I’m Krystal de Cent, a senior designer with a strong focus on brand identity. I have experience working alongside top executives and Grammy Award winners, leading creative projects that drive significant growth and engagement. I’m motivated by meeting KPIs and thrive in collaborative environments, bringing a positive and autonomous approach to my work.

I enjoy connecting the dots between design, marketing, and user experience to create impactful visual stories. With a proven track record of building brands from the ground up and managing social media growth, I am passionate about using my skills to help businesses and products shine.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Lead Designer at NFluence
October 1, 2019 - December 21, 2019
Assisted beta launch with former COO of Activision. Established brand and design systems, focusing on product and UI/UX design. Contributed to raising $1M in angel funding. Worked on a fixed contract with a successful target for acquisition by Twitch / Amazon.
Creative Director at Trubify
January 1, 2019 - November 10, 2025
Lead Marketing, CRM, & Social Media; responsible for art direction, design, and company collateral for investors and end-users. Worked with executives from Apple, Sony, Microsoft, Disney, & Tinder. Collaborated with Grammy Award winners. Drove user growth by 550% year-to-date. Grew social media from zero to 50,000 followers in 18 months, with over 20M views and over 1M likes.
Freelance Designer & Consultant at Self-Employed
December 1, 2013 - December 31, 2019
Freelance design and consultancy services for diverse clients across US, NZ, UK, and Australia, . Provided comprehensive design services for a wide range of small businesses including logos, business cards, brochures, videos, websites, signage, out-of-office materials, catalogues, and more. Offered social media consultation and managed KPIs and success metrics across projects.

Education

Bachelor Social Policy at Massey University
January 1, 2007 - December 31, 2010
Adobe Fundamentals at Melbourne Institute of Tech
January 1, 2012 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Financial Services, Gaming, Healthcare, Telecommunications, Manufacturing, Non-Profit Organization, Travel & Hospitality, Other

Skills

Experience Level