Senior UI/UX Designer with 15+ years of experience creating data-driven interfaces and brand systems for compliance, fintech, and advertising platforms. Specializes in transforming complex datasets into compelling visual narratives and designing scalable collateral for global teams. Adept at working across time zones with engineers, researchers, and stakeholders to deliver trustworthy digital experiences.…

chua yih puoh

Senior UI/UX Designer with 15+ years of experience creating data-driven interfaces and brand systems for compliance, fintech, and advertising platforms. Specializes in transforming complex datasets into compelling visual narratives and designing scalable collateral for global teams. Adept at working across time zones with engineers, researchers, and stakeholders to deliver trustworthy digital experiences.…

Available to hire

Senior UI/UX Designer with 15+ years of experience creating data-driven interfaces and brand systems for compliance, fintech, and advertising platforms. Specializes in transforming complex datasets into compelling visual narratives and designing scalable collateral for global teams. Adept at working across time zones with engineers, researchers, and stakeholders to deliver trustworthy digital experiences.

See more

Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Product Designer at Urbint
January 1, 2023 - June 30, 2025
Design and prototype user flows and web/mobile design systems for an AI-powered solution that anticipates threats to workers and critical infrastructure, facilitating proactive incident prevention. Collaborate with cross-functional teams (project managers, researchers, developers) across the United States, Europe, and India to deliver user-friendly iOS, web enterprise applications in North America, the United Kingdom, and India. Prototyped interactive tools to demonstrate risk scenarios to non-technical stakeholders
L ead UI UX d esigner at Bosch
March 1, 2022 - December 31, 2023
Led the redesign of Aquaeasy, an AI/IoT platform for shrimp farming, modernising the user interface, refining the design system, and conducting prototype testing to drive feature adoption. Enhanced farm management through data analytics and real-time monitoring, promoting sustainable practices for shrimp farms in Indonesia and Vietnam. Collaborated with cross-functional agile teams (project manager, stakeholders, researchers, developers) across Singapore, Vietnam, and Indonesia.
Creative Technologist at Yahoo
August 1, 2016 - January 31, 2022
Spearheaded innovation in AR products, dynamic advertising, and ad product user experience. Prototyped and developed mobile web AR experiences. Designed ad templates for DSP platforms and supported global rollout (APAC, EMEA, NAR).
UX Designer at Fastacasj
June 1, 2012 - July 31, 2016
Conducted user research, prototyping, and usability testing for fintech peer-to-peer payment applications (both web and mobile). Managed feature development within an Agile team, ensuring seamless end-to-end design integration. Collaborated with international agile teams to facilitate product launches in India and Vietnam.

Education

multimedia design at the one academy
January 1, 2001 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Media & Entertainment, Software & Internet, Professional Services
    uniE621 Bosch Aquaeasy web and mobile app
    AquaEasy is an AI platform for shrimp farming that enhances productivity and sustainability using AI and IoT. I contributed to revamping the design system, modernizing the UI to improve usability , designing new features, and conducting prototype testing for user buy-in. These updates improve user experience, optimize farm management, and provide data analytics and real-time monitoring. mobileapp android webapp agriculture saas…