Yvonne Poire

Lead and manage daily workflow for junior designers and contract staff; ensure cohesive visual identity across six internal brands by upholding brand standards; develop and execute mechanical artwork to production specifications for diverse assets including project launches, advertisements, collateral, booth graphics, promotional flyers, catalogs, price lists, POP displays, signage, packaging/lithography, and web graphics; provide creative direction and brand guidance to external vendors; produce hyper-realistic lifestyle photography using 3D modeling and AI-powered rendering; perform extensive Photoshop editing; coordinate and oversee offsite photoshoots; design social templates; maintain file management and archiving; manage quotes, purchase orders, and press approvals; deliver high-quality work under demanding deadlines.

Worked on various client projects, adhering to each brand standard; produced layouts using InDesign, Photoshop and Illustrator.

Uphold and maintain the integrity of the BlackBerry brand across all creative initiatives; collaborate with internal partners and stakeholders to ensure brand alignment and integration across global projects; develop and execute mechanical artwork to production specifications; review and provide feedback on work from designers and co-ops to ensure brand compliance; manage workload assignments and oversee project distribution among team members; design assets for regional, national, and global marketing campaigns.