Available to hire
I’m a data-driven digital marketing strategist focused on performance marketing and customer insights. I’ve led segmentation-driven campaigns and post-campaign analysis for brands like IGI Real Estate and for Kantar, servicing FMCG clients such as PepsiCo and Unilever. I recently completed my master’s in Finland, where my thesis focused on AI-driven personalization and data-driven decision-making in B2B marketing. I’m strong in SEO, SEM, CRO, and experimentation, using tools like Google Ads, Google Analytics 4 (GA4) and A/B testing to turn behavioural data into actionable strategies that drive revenue and conversion growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
English
Fluent
Finnish
Intermediate
Work Experience
Marketing Specialist at IGI Real Estate
June 20, 2022 - September 17, 2025Increased qualified leads by 30% through digital lead generation initiatives, contributing to 20% year-over-year growth in property sales.
Market Research Intern at Kantar
February 20, 2023 - September 17, 2025Translated consumer insights into data-driven marketing strategies for FMCG and retail clients; improved client satisfaction by 15%.
Administrative Intern at United States Agency for International Development (USAID)
July 20, 2016 - September 17, 2025Reorganized digital and physical documentation archive (1000+ records) and supported cross-department communication; demonstrated early project management skills.
Student Ambassador at University of Jyväskylä
June 20, 2025 - September 17, 2025Increased Instagram followers by 35% and engagement by 40% through targeted content strategy with reels and visuals; collaborated on cross-channel campaigns with university marketing.
Student Ambassador at University of Jyväskylä
June 20, 2025 - September 17, 2025Increased Instagram followers by 35% and engagement by 40% by developing targeted content strategy with reels and visuals (Instagram Analytics, CapCut).
Market Research Intern at Kantar
February 20, 2023 - September 17, 2025Boosted client satisfaction by 15% by translating consumer insights into data-driven marketing strategies for FMCG and retail clients.
Marketing Specialist at IGI Real Estate
June 20, 2022 - September 17, 2025Built detailed customer personas and segmentation profiles that guided audience targeting in large-scale campaigns. Presented research findings to cross-functional teams, shaping campaign direction, and influencing product/marketing strategy. Programmed and distributed surveys using Bilendi survey platform, ensuring data accuracy and precise respondent targeting for FMCG client projects.
Administrative Intern at United States Agency for International Development (USAID) - Egypt
July 20, 2016 - September 17, 2025Reorganized a digital and physical document archive of 1,000+ records, improving retrieval time by 30% for department teams. Supported communication and coordination across departments for USAID-funded development initiatives.
Student Ambassador at University of Jyväskylä
June 20, 2025 - October 26, 2025Increased Instagram followers by 35% and engagement by 40% by developing targeted content strategy with reels and visuals (Instagram Analytics, CapCut).
Intern at Kantar Market Research
February 20, 2023 - October 26, 2025Boosted client satisfaction by 15% by translating consumer insights into data-driven marketing strategies for FMCG and retail clients.
Marketing Specialist at IGI Real Estate Marketing
June 20, 2022 - October 26, 2025Built targeted customer profiles and led cross-functional teams; drove digital lead generation and campaign execution.
Administrative Intern at USAID Egypt Administrative Intern
July 20, 2016 - October 26, 2025Reorganized a digital and physical document archive of 1,000+ records; improved retrieval time by 30% for department teams.
Campaign Manager at The Ocean (Non-Profit) – Google Ads Campaign
June 20, 2024 - October 26, 2025Drove a 788% increase in clicks and 1046% growth in visibility with 225,000+ impressions while reducing CPC by 37% through paid search campaigns.
Marketing Specialist at IGI Real Estate
June 20, 2022 - June 20, 2022Increased qualified leads by 30% through digital lead generation initiatives, contributing to 20% year-over-year growth in property sales.
Market Research Intern at Kantar
February 20, 2023 - February 20, 2023Boosted client satisfaction by 15% by translating consumer insights into data-driven marketing strategies for FMCG and retail clients.
Administrative Intern at USAID - Egypt Administrative Intern (United States Agency for International Development)
July 20, 2016 - July 20, 2016Reorganized a digital and physical document archive of 1,000+ records, improving retrieval time by 30% for department teams. Supported cross-department communications and coordination; demonstrated early project management and systems thinking skills in a high-impact international environment.
Administrative Intern at United States Agency for International Development (USAID)
July 20, 2016 - July 20, 2016Reorganized a digital and physical document archive of 1,000+ records, improving retrieval time by 30% for department teams.
Real Estate Marketing Specialist at IGI
June 20, 2022 - June 20, 2022Increased qualified leads by 30% through digital lead generation initiatives, contributing to 20% YoY growth in property sales.
Marketing Intern at Kantar Market Research
February 20, 2023 - February 20, 2023Boosted client satisfaction by 15% by translating consumer insights into data-driven marketing strategies for FMCG and retail clients.
Student Ambassador at University of Jyväskylä
June 20, 2025 - June 20, 2025Achieved a 3x increase in YouTube views by launching a content calendar aligned with academic interests of prospective students.
Marketing Specialist at IGI Real Estate
November 20, 2021 - June 20, 2022Increased qualified leads by 30% through digital lead generation initiatives, contributing to 20% year-over-year growth in properties.
Marketing Intern at Kantar Market Research
July 20, 2022 - February 20, 2023Boosted client satisfaction by 15% by translating consumer insights into data-driven marketing strategies for FMCG and retail clients.
Student Ambassador at University of Jyväskylä
September 20, 2024 - June 20, 2025Increased Instagram followers by 35% and engagement by 40% by developing a targeted content strategy with reels and visuals (Instagram Analytics, CapCut).
Market Research Intern at Kantar
July 20, 2022 - February 20, 2023Conducted market research and insights to support FMCG clients such as PepsiCo and Unilever; collaborated with cross-functional teams to shape campaign direction.
Administrative Intern at United States Agency for International Development (USAID) Egypt
June 20, 2016 - July 20, 2016Reorganized a digital and physical document archive of 1,000+ records, improving retrieval time by 30% for department teams.
Campaign Manager (Google Ads Campaign) at The Ocean (Non-Profit)
March 20, 2024 - June 20, 2024Drove a 788% increase in clicks and 1,046% growth in visibility with 225,000+ impressions while reducing cost-per-click (CPC) by 37% through a paid search campaign.
Education
Master of Science in Digital Marketing & Corporate Communication at University of Jyväskylä
September 20, 2023 - June 20, 2025Bachelor of Arts in Business and Marketing at Cardiff Metropolitan University
September 20, 2017 - October 20, 2021Bachelor of Science in Computer Science at The American University in Cairo (AUC)
September 20, 2015 - January 20, 2017High School Diploma, Canadian Baccalaureate at Heritage International School
September 20, 2011 - June 20, 2015Master of Science in Digital Marketing & Corporate Communication at University of Jyväskylä
September 20, 2023 - June 20, 2025Summer School Exchange at Syddan University, University of Southern Denmark
August 20, 2024 - September 17, 2025Bachelor of Arts in Business and Marketing at Cardiff Metropolitan University
September 20, 2017 - October 20, 2021Undergraduate Bachelor in Computer Science at The American University in Cairo (AUC)
September 20, 2015 - January 20, 2017High School Diploma, Canadian Baccalaureate at Heritage International School
September 20, 2011 - June 20, 2015Master’s of Science in Digital Marketing & Corporate Communication at University of Jyväskylä
September 20, 2023 - June 20, 2025Bachelor of Arts in Business and Marketing at Cardiff Metropolitan University
September 20, 2017 - October 20, 2021High School Diploma, Canadian Baccalaureate at Heritage International School
September 20, 2011 - June 20, 2015Master of Science in Digital Marketing & Corporate Communications at University of Jyväskylä
September 20, 2023 - June 20, 2025Bachelor of Arts in Business Administration and Marketing at Cardiff Metropolitan University
September 20, 2017 - June 20, 2021Bachelor of Computer Science at The American University in Cairo (AUC)
September 20, 2015 - January 20, 2017High School Diploma / Canadian Baccalaureate at Heritage International School
September 20, 2011 - June 20, 2015Master’s of Science in Digital Marketing & Corporate Communications at University of Jyväskylä
September 20, 2023 - June 20, 2025Bachelor of Arts in Business Administration and Marketing at Cardiff Metropolitan University
September 20, 2017 - June 20, 2021Canadian Baccalaureate (Heritage International School High School Diploma) at Heritage International School
September 20, 2011 - June 20, 2015Master of Science in Digital Marketing & Corporate Communications at University of Jyväskylä
September 20, 2023 - June 20, 2025Summer School Exchange at University of Southern Denmark
August 20, 2024 - December 24, 2025Bachelor of Arts in Business Administration and Marketing at Cardiff Metropolitan University
September 1, 2017 - June 1, 2021Master of Science in Digital Marketing & Corporate Communication at University of Jyväskylä
September 20, 2024 - June 20, 2025Bachelor of Arts in Business Administration and Marketing at Cardiff Metropolitan University
September 1, 2017 - June 1, 2021Summer School Exchange Program at University of Southern Denmark
August 1, 2024 - February 1, 2025Qualifications
Google Ads - Search Certification
January 11, 2030 - September 17, 2025Google Ads - Measurement Certification
January 11, 2030 - September 17, 2025Digital Marketing Summit Team Recognition – Kantar
January 1, 2022 - September 17, 2025Google Ads - Search Certification
January 11, 2030 - September 17, 2025Google Ads - Measurement Certification
January 11, 2030 - September 17, 2025Digital Marketing Simternship Team Recognition – Kantar
January 1, 2022 - September 17, 2025Google Ads - Search Certification
January 11, 2030 - October 26, 2025Google Ads - Measurement Certification
January 11, 2030 - October 26, 2025Digital Marketing Simulation Internship – Team Recognition (Kantar)
January 11, 2030 - October 26, 2025Google Ads - Search Certification
January 11, 2030 - November 15, 2025Google Ads - Measurement Certification
January 11, 2030 - November 15, 2025Digital Marketing Internship Team Recognition – Kantar
January 1, 2022 - November 15, 2025Google Ads - Search Certification
January 11, 2030 - November 15, 2025Google Ads - Measurement Certification
January 11, 2030 - November 15, 2025GA4 Certification
January 11, 2030 - November 15, 2025Kantar Market Research Internship Team Recognition
January 1, 2022 - November 15, 2025Google Ads Search Certification
January 1, 2024 - December 24, 2025Google Ads Measurement Certification
January 1, 2024 - December 24, 2025Digital Marketing Simternship
January 1, 2024 - December 24, 2025Team Recognition (Kantar)
January 1, 2022 - December 24, 2025Google Ads Certification
January 1, 2024 - December 24, 2025Google Analytics Certification
January 1, 2024 - December 24, 2025Digital Marketing Internship (Stukent)
January 1, 2024 - December 24, 2025Team Recognition (Kantar, 2022)
January 1, 2022 - December 24, 2025Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Non-Profit Organization, Real Estate & Construction, Software & Internet, Consumer Goods
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