Available to hire
I’m Yolanda Romero-Cummins, a marketing consultant with over 20 years’ experience delivering event marketing, digital campaigns, and hands-on consultancy across health and social care, recruitment, and SaaS. I love turning strategy into real-world results—building integrated, multi-channel plans that combine social media, content, email, and events to drive engagement and growth.
Experience Level
Work Experience
Customer Success Manager at Boost Care
May 1, 2025 - August 31, 2025Delivered onboarding and training programmes for clients, including virtual sessions and content delivery. Managed client relationships as the primary point of contact to ensure smooth service delivery. Produced reporting and insights to improve engagement and outcomes for clients.
Freelance Marketing Consultant
January 1, 2025 - PresentOutsourced marketing partner supporting clients end-to-end with strategy, brand, digital, and event activity. Develop and launch brand identities (messaging, tone of voice, and core assets). Lead website projects including structure, copywriting, SEO, and content updates. Plan and execute multi-channel campaigns across social, email, and content funnels, delivering SEO improvements, social content, paid ads, and marketing assets. Lead delivery of corporate and virtual events from concept to execution and provide consultancy to support business growth and brand positioning.
Events and Partner Marketing Executive at Person Centred Software
July 1, 2022 - April 30, 2025Managed a UK-wide portfolio of corporate events, conferences, and trade shows. Oversaw budgets (£50k–£500k), coordinated supplier negotiations, and tracked ROI. Developed event concepts, proposals, and creative briefs, and delivered multi-channel campaigns to drive attendance and brand visibility. Built and maintained partner and internal stakeholder relationships, coordinated marketing collateral, and directed promotional activity including digital advertising and email outreach. Maintained event and promotional budgets to ensure cost efficiency and impact.
Marketing Awareness Officer at Involve Community Services
September 1, 2019 - April 30, 2021Delivered community and corporate events from concept through to execution. Managed venues, suppliers, and promotional campaigns. Created digital and video content to support engagement and oversaw budgets and sponsorship relationships.
EMEA Marketing Assistant at Verint Systems
September 1, 2013 - October 31, 2014Supported delivery of large-scale international events across EMEA. Coordinated event logistics, suppliers, and localisation requirements. Managed event materials and supported vendor relationships.
Education
CIM Certificate in Marketing Diploma at Farnborough College of Technology
January 1, 2005 - January 1, 2006Qualifications
NVQ Level 2 Business and Administration
January 1, 2005 - January 1, 2006Industry Experience
Healthcare, Software & Internet, Professional Services
Experience Level
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