Hi, I’m Yasmin, a freelance Social Media Manager and Content Creator with over five years of experience, specialising in beauty, lifestyle, wellness, and travel. I help brands grow their online presence through strategic content, standout visuals, and authentic storytelling. From managing end-to-end campaigns to producing scroll-stopping photo and video content, I bring a results-driven approach to everything I do. I’ve worked across e-commerce, beauty, and lifestyle sectors, delivering content that not only looks great but performs. Whether I’m creating for social, briefing influencers, or building out content calendars, I always aim to create meaningful connections between brands and their audiences. Organised, adaptable, and creatively led, I thrive in fast-paced environments and love staying ahead of digital trends to bring fresh, relevant ideas to the table.

Hi, I’m Yasmin, a freelance Social Media Manager and Content Creator with over five years of experience, specialising in beauty, lifestyle, wellness, and travel. I help brands grow their online presence through strategic content, standout visuals, and authentic storytelling. From managing end-to-end campaigns to producing scroll-stopping photo and video content, I bring a results-driven approach to everything I do. I’ve worked across e-commerce, beauty, and lifestyle sectors, delivering content that not only looks great but performs. Whether I’m creating for social, briefing influencers, or building out content calendars, I always aim to create meaningful connections between brands and their audiences. Organised, adaptable, and creatively led, I thrive in fast-paced environments and love staying ahead of digital trends to bring fresh, relevant ideas to the table.

Available to hire

Hi, I’m Yasmin, a freelance Social Media Manager and Content Creator with over five years of experience, specialising in beauty, lifestyle, wellness, and travel. I help brands grow their online presence through strategic content, standout visuals, and authentic storytelling.

From managing end-to-end campaigns to producing scroll-stopping photo and video content, I bring a results-driven approach to everything I do. I’ve worked across e-commerce, beauty, and lifestyle sectors, delivering content that not only looks great but performs. Whether I’m creating for social, briefing influencers, or building out content calendars, I always aim to create meaningful connections between brands and their audiences.

Organised, adaptable, and creatively led, I thrive in fast-paced environments and love staying ahead of digital trends to bring fresh, relevant ideas to the table.

See more

Work Experience

E-commerce Social Media Executive at Reckless Agency
December 31, 2024 - July 15, 2025
Developed and scheduled engaging multi-platform social media campaigns to increase reach and brand awareness. Created video and photographic content aligned with emerging trends and client briefs. Managed relationships with influencers and UGC creators to enhance campaign storytelling. Analysed social media data to inform content decisions and increase engagement and conversions. Produced digital marketing assets for internal and client-facing campaigns.
Social Media Executive at Pure Homes
December 31, 2020 - July 15, 2025
Managed and grew the brand’s digital presence with strategic content planning and regular posting. Captured and edited drone and static photography to showcase property developments and site progress. Produced monthly reports and insights to improve content performance and engagement.
Creative Design Coordinator at Ellison Europe
February 28, 2021 - July 15, 2025
Led content creation for social media and marketing campaigns across photo, video, and design formats. Styled and managed shoots for events, trade shows, and digital campaigns. Supported creative development, including product concepts and brand visuals.

Education

BA (Hons) at University Of Chester
January 1, 2013 - December 31, 2016
A-Levels at Denbigh High School
January 1, 2011 - December 31, 2013

Qualifications

Raising the Bar – Talent Programme by Ruthin Craft Centre for AS-Level Art & Design students
January 11, 2030 - July 15, 2025

Industry Experience

Retail, Real Estate & Construction, Consumer Goods, Media & Entertainment
    uniE608 Ibiza Travel
    I recently partnered with a travel company to create visually engaging content that captured the beauty and atmosphere of Formentera’s beaches. From golden hour drone footage to lifestyle imagery highlighting the island’s serene landscapes, the aim was to inspire travel and showcase Formentera as a must-visit destination. The content was used across their social media platforms and marketing materials to enhance brand presence and connect with their travel-loving audience. video drone dronework contentcreator ugc