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Marketing professional with 7+ years of experience across financial services, technology, SaaS and automotive, developing integrated brand, content and communications strategies for global organisations. Experienced delivering multi-channel campaigns, executive and customer communications, digital and social content, brand initiatives and events across B2B and B2C audiences. Strong background managing creative and agency partners, collaborating across complex stakeholder groups, and translating technical or regulated propositions into clear, compelling and audience-focused communications.…Marketing professional with 7+ years of experience across financial services, technology, SaaS and automotive, developing integrated brand, content and communications strategies for global organisations. Experienced delivering multi-channel campaigns, executive and customer communications, digital and social content, brand initiatives and events across B2B and B2C audiences. Strong background managing creative and agency partners, collaborating across complex stakeholder groups, and translating technical or regulated propositions into clear, compelling and audience-focused communications.

Ysabelle Margallo

Marketing Strategist, Growth Marketer, Brand Strategist, +6

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Marketing professional with 7+ years of experience across financial services, technology, SaaS and automotive, developing integrated brand, content and communications strategies for global organisations. Experienced delivering multi-channel campaigns, executive and customer communications, digital and social content, brand initiatives and events across B2B and B2C audiences. Strong background managing creative and agency partners, collaborating across complex stakeholder groups, and translating technical or regulated propositions into clear, compelling and audience-focused communications.…Marketing professional with 7+ years of experience across financial services, technology, SaaS and automotive, developing integrated brand, content and communications strategies for global organisations. Experienced delivering multi-channel campaigns, executive and customer communications, digital and social content, brand initiatives and events across B2B and B2C audiences. Strong background managing creative and agency partners, collaborating across complex stakeholder groups, and translating technical or regulated propositions into clear, compelling and audience-focused communications.

Available to hire

Marketing professional with 7+ years of experience across financial services, technology, SaaS and automotive, developing integrated brand, content and communications strategies for global organisations.
Experienced delivering multi-channel campaigns, executive and customer communications, digital and social content, brand initiatives and events across B2B and B2C audiences. Strong background managing creative and agency partners, collaborating across complex stakeholder groups, and translating technical or regulated propositions into clear, compelling and audience-focused communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Growth Marketing Lead at Bookipi

May 1, 2025 - Present

Led integrated marketing, brand and communications initiatives across Bookipi Group’s portfolio of SaaS and AI products. Developed and managed content across websites, thought leadership, product launches, social media, email, sales collateral and events, partnering with Product, Sales, Customer Success, Creative and Executive stakeholders to translate complex propositions into audience-appropriate messaging. Managed creative/media/agency partners from briefing through delivery, ensuring brand standards, timelines and budgets were met. Led campaign and content development end-to-end (strategy, briefing, approvals, execution, measurement and optimisation) across multiple channels. Used customer research, market insights and analytics to inform messaging and improve performance. Leveraged AI tools to support research, content creation, reporting and workflow efficiency while maintaining quality and brand consistency.

Marketing Campaign Manager at Intuit QuickBooks

February 1, 2024 - May 1, 2025

Led integrated B2B marketing and communications campaigns across APAC, LATAM and EMEA, coordinating activity across 200+ international markets. Developed customer-facing campaign content across email, digital, social, web, presentations, events, partnerships and sales collateral, ensuring alignment with product positioning and brand standards. Managed creative development through internal teams and agency partners, owning briefs, stakeholder feedback and delivery against timelines. Partnered with Sales, Product, Analytics and regional stakeholders to translate product/commercial priorities into audience-focused campaigns. Conducted customer, market and industry research to guide messaging and content strategy. Managed relationships with external partners, associations, experts and publications to amplify reach. Analysed performance and presented recommendations to improve future activity. Achievements included a flagship virtual conference series delivering 20%+ MQLs and 125%+ in attri

Digital and Content Specialist at Tesla Motors

July 1, 2023 - November 1, 2023

Supported integrated marketing campaigns across digital, email and social channels for Tesla’s premium automotive brand. Developed customer communications and digital content for vehicle launches, ownership communications and brand engagement. Managed website content and digital marketing assets while maintaining consistency with Tesla’s global brand standards. Collaborated with marketing and communications teams to execute campaigns and enhance the customer ownership experience.

Assistant Marketing Manager at American Express (B2B Internal Acquisition, Upgrades & Supplementary Cards)

November 1, 2021 - July 1, 2023

Managed end-to-end B2B acquisition, customer and product marketing campaigns in a highly regulated global financial services environment. Developed customer communications and integrated campaigns across eDM, paid social, in-app and web channels, ensuring alignment with product positioning, brand standards and business objectives. Produced marketing communications, presentations and customer-facing collateral tailored to different audiences and commercial objectives. Partnered with cross-functional stakeholders to manage campaign development, review and execution across multiple concurrent initiatives and tight deadlines. Used campaign and customer performance data to evaluate activity and optimise future communications and marketing strategy.

Assistant Marketing Manager (B2B Internal Acquisition, Upgrades & Supplementary Cards) at American Express

November 1, 2021 - July 1, 2023

Managed end-to-end B2B acquisition, customer and product marketing campaigns in a highly regulated global financial services environment. Developed customer communications and integrated campaigns across eDM, paid social, in-app and web channels aligned to product positioning, brand standards and business objectives. Created marketing communications, presentations and customer-facing collateral tailored to different audiences and commercial goals. Partnered with cross-functional stakeholders to develop, review and execute multiple concurrent initiatives with tight deadlines. Used campaign and customer performance data to evaluate activity and optimise future communications and strategy. Achievements included delivering 130% of acquisition targets and 238% of upgrade conversion targets.

APAC Marketing Executive at FDM Group

January 1, 2020 - November 1, 2021

Managed integrated marketing campaigns across APAC including social media, email marketing and events. Developed marketing content to support brand awareness and customer engagement. Coordinated regional campaigns with internal stakeholders across multiple markets.